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The economics of demonstrations: The effect of competition on demonstration and pricing strategies

Amir Heiman

Marketing Letters, 2010, vol. 21, issue 4, 363 pages

Keywords: Demonstrations; Duopolistic competition; Non-price competition; Pre-purchase product trial; Test-drive (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11002-009-9094-1

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