Fee or free? How much to add on for an add-on

Gila Fruchter (), Eitan Gerstner () and Paul Dobson

Marketing Letters, 2011, vol. 22, issue 1, 65-78

Keywords: Pricing; Add-ons; Complimentary service; Supplementary fee (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s11002-010-9112-3

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