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Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Kusum Ailawadi (), Eric Bradlow, Michaela Draganska, Vincent Nijs, Robert Rooderkerk, K. Sudhir, Kenneth Wilbur () and Jie Zhang

Marketing Letters, 2010, vol. 21, issue 3, 273-285

Keywords: Channel power; Vertical strategic interaction; Channel profit; Trade promotions; Private label (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11002-010-9107-0

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