Details about Kenneth C. Wilbur

Access statistics for papers by Kenneth C. Wilbur.

Last updated 2018-07-26. Update your information in the RePEc Author Service.

Short-id: pwi89

Working Papers

2010

1. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
   Other publications TiSEM, Tilburg University, School of Economics and Management View citations (26)
   See also Journal Article Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Marketing Letters, Springer (2010) View citations (28) (2010)

2008

2. Strategic Bidding in Hybrid CPC/CPM Auctions
   Working Papers, NET Institute

Journal Articles

2016

1. Advertising Content and Television Advertising Avoidance
   Journal of Media Economics, 2016, 29, (2), 51-72 View citations (9)
2. Effects of TV advertising on keyword search
   International Journal of Research in Marketing, 2016, 33, (3), 508-523 View citations (15)

2015

3. Television Advertising and Online Shopping
   Marketing Science, 2015, 34, (3), 311-330 View citations (52)

2014

4. Distribution and Market Share
   Journal of Retailing, 2014, 90, (2), 154-167 View citations (16)
5. Market-based measures of viewpoint diversity
   Information Economics and Policy, 2014, 26, (C), 1-11 View citations (1)
6. Price Advertising by Manufacturers and Dealers
   Management Science, 2014, 60, (11), 2816-2834 View citations (15)
7. Structural models of complementary choices
   Marketing Letters, 2014, 25, (3), 245-256 View citations (19)
8. Television Advertising and Online Search
   Management Science, 2014, 60, (1), 56-73 View citations (45)

2013

9. Correcting Audience Externalities in Television Advertising
   Marketing Science, 2013, 32, (6), 892-912 View citations (26)

2012

10. Local media ownership and media quality
    Information Economics and Policy, 2012, 24, (3), 231-242 View citations (3)

2011

11. Hybrid Advertising Auctions
    Marketing Science, 2011, 30, (2), 249-273 View citations (34)

2010

12. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Marketing Letters, 2010, 21, (3), 273-285 View citations (28)
    See also Working Paper Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Other publications TiSEM (2010) View citations (26) (2010)

2009

13. Click Fraud
    Marketing Science, 2009, 28, (2), 293-308 View citations (10)

2008

14. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
    Marketing Science, 2008, 27, (3), 356-378 View citations (152)