EconPapers    
Economics at your fingertips  
 

Details about Kenneth C. Wilbur

E-mail:
Homepage:http://kennethcwilbur.com
Postal address:9500 Gilman Drive, Box 0553 San Diego, CA 92093
Workplace:Rady School of Management, University of California-San Diego (UCSD), (more information at EDIRC)

Access statistics for papers by Kenneth C. Wilbur.

Last updated 2018-07-26. Update your information in the RePEc Author Service.

Short-id: pwi89


Jump to Journal Articles

Working Papers

2010

  1. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Other publications TiSEM, Tilburg University, School of Economics and Management Downloads View citations (19)
    See also Journal Article in Marketing Letters (2010)

2008

  1. Strategic Bidding in Hybrid CPC/CPM Auctions
    Working Papers, NET Institute Downloads

Journal Articles

2016

  1. Advertising Content and Television Advertising Avoidance
    Journal of Media Economics, 2016, 29, (2), 51-72 Downloads View citations (3)
  2. Effects of TV advertising on keyword search
    International Journal of Research in Marketing, 2016, 33, (3), 508-523 Downloads View citations (10)

2015

  1. Television Advertising and Online Shopping
    Marketing Science, 2015, 34, (3), 311-330 Downloads View citations (29)

2014

  1. Distribution and Market Share
    Journal of Retailing, 2014, 90, (2), 154-167 Downloads View citations (7)
  2. Market-based measures of viewpoint diversity
    Information Economics and Policy, 2014, 26, (C), 1-11 Downloads View citations (1)
  3. Price Advertising by Manufacturers and Dealers
    Management Science, 2014, 60, (11), 2816-2834 Downloads View citations (9)
  4. Structural models of complementary choices
    Marketing Letters, 2014, 25, (3), 245-256 Downloads View citations (13)
  5. Television Advertising and Online Search
    Management Science, 2014, 60, (1), 56-73 Downloads View citations (34)

2013

  1. Correcting Audience Externalities in Television Advertising
    Marketing Science, 2013, 32, (6), 892-912 Downloads View citations (16)

2012

  1. Local media ownership and media quality
    Information Economics and Policy, 2012, 24, (3), 231-242 Downloads View citations (2)

2011

  1. Hybrid Advertising Auctions
    Marketing Science, 2011, 30, (2), 249-273 Downloads View citations (14)

2010

  1. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Marketing Letters, 2010, 21, (3), 273-285 Downloads View citations (21)
    See also Working Paper (2010)

2009

  1. Click Fraud
    Marketing Science, 2009, 28, (2), 293-308 Downloads View citations (10)

2008

  1. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
    Marketing Science, 2008, 27, (3), 356-378 Downloads View citations (109)
 
Page updated 2021-04-21