Details about Kenneth C. Wilbur

Access statistics for papers by Kenneth C. Wilbur.

Last updated 2025-10-23. Update your information in the RePEc Author Service.

Short-id: pwi89

Working Papers

2021

1. Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales
   Papers, arXiv.org View citations (1)
2. How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales
   Papers, arXiv.org View citations (1)

2020

3. Inefficiencies in Digital Advertising Markets
   Papers, arXiv.org View citations (3)

2018

4. Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
   Papers, arXiv.org View citations (2)
   See also Journal Article Advertising and brand attitudes: Evidence from 575 brands over five years, Quantitative Marketing and Economics (QME), Springer (2019) View citations (3) (2019)

2010

5. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
   Other publications TiSEM, Tilburg University, School of Economics and Management View citations (30)
   See also Journal Article Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Marketing Letters, Springer (2010) View citations (32) (2010)

2008

6. Strategic Bidding in Hybrid CPC/CPM Auctions
   Working Papers, NET Institute

Journal Articles

2023

1. Designing Distributed Ledger technologies, like Blockchain, for advertising markets
   International Journal of Research in Marketing, 2023, 40, (1), 12-21 View citations (2)
2. Price promotions, beneficiary framing, and mental accounting
   Quantitative Marketing and Economics (QME), 2023, 21, (2), 147-181

2022

3. Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Registered Firearm Sales
   Journal of Empirical Legal Studies, 2022, 19, (1), 60-89
4. How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
   Marketing Science, 2022, 41, (5), 873-895 View citations (6)
5. Proxies for legal firearm prevalence
   Quantitative Marketing and Economics (QME), 2022, 20, (3), 239-273

2019

6. Advertising and brand attitudes: Evidence from 575 brands over five years
   Quantitative Marketing and Economics (QME), 2019, 17, (3), 257-323 View citations (3)
   See also Working Paper Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years, Papers (2018) View citations (2) (2018)
7. Lead Offer Spillovers
   Marketing Science, 2019, 38, (4), 643-668 View citations (5)

2018

8. Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
   Management Science, 2018, 64, (7), 3187-3207

2016

9. Advertising Content and Television Advertising Avoidance
   Journal of Media Economics, 2016, 29, (2), 51-72 View citations (11)
10. Effects of TV advertising on keyword search
    International Journal of Research in Marketing, 2016, 33, (3), 508-523 View citations (17)

2015

11. Television Advertising and Online Shopping
    Marketing Science, 2015, 34, (3), 311-330 View citations (57)

2014

12. Distribution and Market Share
    Journal of Retailing, 2014, 90, (2), 154-167 View citations (17)
13. Market-based measures of viewpoint diversity
    Information Economics and Policy, 2014, 26, (C), 1-11 View citations (1)
14. Price Advertising by Manufacturers and Dealers
    Management Science, 2014, 60, (11), 2816-2834 View citations (16)
15. Structural models of complementary choices
    Marketing Letters, 2014, 25, (3), 245-256 View citations (22)
16. Television Advertising and Online Search
    Management Science, 2014, 60, (1), 56-73 View citations (51)

2013

17. Correcting Audience Externalities in Television Advertising
    Marketing Science, 2013, 32, (6), 892-912 View citations (28)

2012

18. Local media ownership and media quality
    Information Economics and Policy, 2012, 24, (3), 231-242 View citations (3)

2011

19. Hybrid Advertising Auctions
    Marketing Science, 2011, 30, (2), 249-273 View citations (34)

2010

20. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Marketing Letters, 2010, 21, (3), 273-285 View citations (32)
    See also Working Paper Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Other publications TiSEM (2010) View citations (30) (2010)

2009

21. Click Fraud
    Marketing Science, 2009, 28, (2), 293-308 View citations (10)

2008

22. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
    Marketing Science, 2008, 27, (3), 356-378 View citations (158)