Empirical models of manufacturer-retailer interaction: A review and agenda for future research

K.H. Ailawadi, E.T. Bradlow, Michaela Draganska, V. Nijs, R.P. Rooderkerk, K. Sudhir, Kenneth Wilbur () and J. Zhang
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R.P. Rooderkerk: Tilburg University, School of Economics and Management

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Date: 2010
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Journal Article: Empirical models of manufacturer-retailer interaction: A review and agenda for future research (2010)
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