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Details about Michaela Draganska

Homepage:http://faculty-gsb.stanford.edu/draganska/

Access statistics for papers by Michaela Draganska.

Last updated 2023-04-19. Update your information in the RePEc Author Service.

Short-id: pdr62


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Working Papers

2010

  1. Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (21)
  2. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Other publications TiSEM, Tilburg University, School of Economics and Management Downloads View citations (27)
    See also Journal Article Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Marketing Letters, Springer (2010) Downloads View citations (29) (2010)

2008

  1. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
    Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley Downloads
    Also in Research Papers, Stanford University, Graduate School of Business (2008) Downloads View citations (18)

    See also Journal Article A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing Science, INFORMS (2010) Downloads View citations (145) (2010)

2007

  1. Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (5)
    See also Journal Article Beyond plain vanilla: Modeling joint product assortment and pricing decisions, Quantitative Marketing and Economics (QME), Springer (2009) Downloads View citations (116) (2009)
  2. Determinants of Margins in the Distribution Channel: An Empirical Investigation
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (3)
  3. Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (1)

2006

  1. Retail Environment and Manufacturer Competitive Intensity
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (20)
  2. The Influence of Product Variety on Brand Perception and Choice
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (2)
    See also Journal Article The Influence of Product Variety on Brand Perception and Choice, Marketing Science, INFORMS (2007) Downloads View citations (50) (2007)

2003

  1. Market Segmentation Strategies of Multiproduct Firms
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (5)
    See also Journal Article MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*, Journal of Industrial Economics, Wiley Blackwell (2006) Downloads View citations (14) (2006)

2002

  1. Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data
    Computing in Economics and Finance 2002, Society for Computational Economics View citations (3)

Journal Articles

2014

  1. Consumer and managerial goals in assortment choice and design
    Marketing Letters, 2014, 25, (3), 293-303 Downloads View citations (5)

2010

  1. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
    Marketing Science, 2010, 29, (1), 57-74 Downloads View citations (145)
    See also Working Paper A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series (2008) Downloads (2008)
  2. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
    Marketing Letters, 2010, 21, (3), 273-285 Downloads View citations (29)
    See also Working Paper Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Other publications TiSEM (2010) Downloads View citations (27) (2010)

2009

  1. Beyond plain vanilla: Modeling joint product assortment and pricing decisions
    Quantitative Marketing and Economics (QME), 2009, 7, (2), 105-146 Downloads View citations (116)
    See also Working Paper Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions, Research Papers (2007) Downloads View citations (5) (2007)
  2. The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
    Quantitative Marketing and Economics (QME), 2009, 7, (2), 207-236 Downloads View citations (44)

2008

  1. Discrete choice models of firms’ strategic decisions
    Marketing Letters, 2008, 19, (3), 399-416 Downloads View citations (16)

2007

  1. The Influence of Product Variety on Brand Perception and Choice
    Marketing Science, 2007, 26, (4), 460-472 Downloads View citations (50)
    See also Working Paper The Influence of Product Variety on Brand Perception and Choice, Research Papers (2006) Downloads View citations (2) (2006)

2006

  1. Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
    Marketing Science, 2006, 25, (2), 164-174 Downloads View citations (46)
  2. MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*
    Journal of Industrial Economics, 2006, 54, (1), 125-149 Downloads View citations (14)
    See also Working Paper Market Segmentation Strategies of Multiproduct Firms, Research Papers (2003) Downloads View citations (5) (2003)

2005

  1. Product‐Line Length as a Competitive Tool
    Journal of Economics & Management Strategy, 2005, 14, (1), 1-28 Downloads View citations (81)
  2. Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
    Marketing Letters, 2005, 16, (3), 209-224 Downloads View citations (13)

2004

  1. A Likelihood Approach to Estimating Market Equilibrium Models
    Management Science, 2004, 50, (5), 605-616 Downloads View citations (6)
 
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