Details about Michaela Draganska
Access statistics for papers by Michaela Draganska.
Last updated 2023-04-19. Update your information in the RePEc Author Service.
Short-id: pdr62
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Working Papers
2010
- Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Research Papers, Stanford University, Graduate School of Business View citations (21)
- Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Other publications TiSEM, Tilburg University, School of Economics and Management View citations (27)
See also Journal Article Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Marketing Letters, Springer (2010) View citations (29) (2010)
2008
- A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley 
Also in Research Papers, Stanford University, Graduate School of Business (2008) View citations (18)
See also Journal Article A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing Science, INFORMS (2010) View citations (145) (2010)
2007
- Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
Research Papers, Stanford University, Graduate School of Business View citations (5)
See also Journal Article Beyond plain vanilla: Modeling joint product assortment and pricing decisions, Quantitative Marketing and Economics (QME), Springer (2009) View citations (116) (2009)
- Determinants of Margins in the Distribution Channel: An Empirical Investigation
Research Papers, Stanford University, Graduate School of Business View citations (3)
- Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data
Research Papers, Stanford University, Graduate School of Business View citations (1)
2006
- Retail Environment and Manufacturer Competitive Intensity
Research Papers, Stanford University, Graduate School of Business View citations (20)
- The Influence of Product Variety on Brand Perception and Choice
Research Papers, Stanford University, Graduate School of Business View citations (2)
See also Journal Article The Influence of Product Variety on Brand Perception and Choice, Marketing Science, INFORMS (2007) View citations (50) (2007)
2003
- Market Segmentation Strategies of Multiproduct Firms
Research Papers, Stanford University, Graduate School of Business View citations (5)
See also Journal Article MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*, Journal of Industrial Economics, Wiley Blackwell (2006) View citations (14) (2006)
2002
- Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data
Computing in Economics and Finance 2002, Society for Computational Economics View citations (3)
Journal Articles
2014
- Consumer and managerial goals in assortment choice and design
Marketing Letters, 2014, 25, (3), 293-303 View citations (5)
2010
- A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Marketing Science, 2010, 29, (1), 57-74 View citations (145)
See also Working Paper A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series (2008) (2008)
- Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Marketing Letters, 2010, 21, (3), 273-285 View citations (29)
See also Working Paper Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Other publications TiSEM (2010) View citations (27) (2010)
2009
- Beyond plain vanilla: Modeling joint product assortment and pricing decisions
Quantitative Marketing and Economics (QME), 2009, 7, (2), 105-146 View citations (116)
See also Working Paper Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions, Research Papers (2007) View citations (5) (2007)
- The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
Quantitative Marketing and Economics (QME), 2009, 7, (2), 207-236 View citations (44)
2008
- Discrete choice models of firms’ strategic decisions
Marketing Letters, 2008, 19, (3), 399-416 View citations (16)
2007
- The Influence of Product Variety on Brand Perception and Choice
Marketing Science, 2007, 26, (4), 460-472 View citations (50)
See also Working Paper The Influence of Product Variety on Brand Perception and Choice, Research Papers (2006) View citations (2) (2006)
2006
- Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
Marketing Science, 2006, 25, (2), 164-174 View citations (46)
- MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*
Journal of Industrial Economics, 2006, 54, (1), 125-149 View citations (14)
See also Working Paper Market Segmentation Strategies of Multiproduct Firms, Research Papers (2003) View citations (5) (2003)
2005
- Product‐Line Length as a Competitive Tool
Journal of Economics & Management Strategy, 2005, 14, (1), 1-28 View citations (81)
- Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
Marketing Letters, 2005, 16, (3), 209-224 View citations (13)
2004
- A Likelihood Approach to Estimating Market Equilibrium Models
Management Science, 2004, 50, (5), 605-616 View citations (6)
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