Details about Michaela Draganska

Access statistics for papers by Michaela Draganska.

Last updated 2023-04-19. Update your information in the RePEc Author Service.

Short-id: pdr62

Working Papers

2010

1. Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
   Research Papers, Stanford University, Graduate School of Business View citations (21)
2. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
   Other publications TiSEM, Tilburg University, School of Economics and Management View citations (27)
   See also Journal Article Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Marketing Letters, Springer (2010) View citations (29) (2010)

2008

3. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
   Research Papers, Stanford University, Graduate School of Business View citations (18)
   Also in Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley (2008)
   See also Journal Article A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing Science, INFORMS (2010) View citations (146) (2010)

2007

4. Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
   Research Papers, Stanford University, Graduate School of Business View citations (5)
   See also Journal Article Beyond plain vanilla: Modeling joint product assortment and pricing decisions, Quantitative Marketing and Economics (QME), Springer (2009) View citations (116) (2009)
5. Determinants of Margins in the Distribution Channel: An Empirical Investigation
   Research Papers, Stanford University, Graduate School of Business View citations (3)
6. Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data
   Research Papers, Stanford University, Graduate School of Business View citations (1)

2006

7. Retail Environment and Manufacturer Competitive Intensity
   Research Papers, Stanford University, Graduate School of Business View citations (20)
8. The Influence of Product Variety on Brand Perception and Choice
   Research Papers, Stanford University, Graduate School of Business View citations (2)
   See also Journal Article The Influence of Product Variety on Brand Perception and Choice, Marketing Science, INFORMS (2007) View citations (50) (2007)

2003

9. Market Segmentation Strategies of Multiproduct Firms
   Research Papers, Stanford University, Graduate School of Business View citations (5)
   See also Journal Article MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*, Journal of Industrial Economics, Wiley Blackwell (2006) View citations (14) (2006)

2002

10. Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data
    Computing in Economics and Finance 2002, Society for Computational Economics View citations (3)

Journal Articles

2014

1. Consumer and managerial goals in assortment choice and design
   Marketing Letters, 2014, 25, (3), 293-303 View citations (5)

2010

2. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
   Marketing Science, 2010, 29, (1), 57-74 View citations (146)
   See also Working Paper A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Research Papers (2008) View citations (18) (2008)
3. Empirical models of manufacturer-retailer interaction: A review and agenda for future research
   Marketing Letters, 2010, 21, (3), 273-285 View citations (29)
   See also Working Paper Empirical models of manufacturer-retailer interaction: A review and agenda for future research, Other publications TiSEM (2010) View citations (27) (2010)

2009

4. Beyond plain vanilla: Modeling joint product assortment and pricing decisions
   Quantitative Marketing and Economics (QME), 2009, 7, (2), 105-146 View citations (116)
   See also Working Paper Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions, Research Papers (2007) View citations (5) (2007)
5. The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
   Quantitative Marketing and Economics (QME), 2009, 7, (2), 207-236 View citations (44)

2008

6. Discrete choice models of firms’ strategic decisions
   Marketing Letters, 2008, 19, (3), 399-416 View citations (16)

2007

7. The Influence of Product Variety on Brand Perception and Choice
   Marketing Science, 2007, 26, (4), 460-472 View citations (50)
   See also Working Paper The Influence of Product Variety on Brand Perception and Choice, Research Papers (2006) View citations (2) (2006)

2006

8. Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
   Marketing Science, 2006, 25, (2), 164-174 View citations (46)
9. MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*
   Journal of Industrial Economics, 2006, 54, (1), 125-149 View citations (14)
   See also Working Paper Market Segmentation Strategies of Multiproduct Firms, Research Papers (2003) View citations (5) (2003)

2005

10. Product‐Line Length as a Competitive Tool
    Journal of Economics & Management Strategy, 2005, 14, (1), 1-28 View citations (81)
11. Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
    Marketing Letters, 2005, 16, (3), 209-224 View citations (13)

2004

12. A Likelihood Approach to Estimating Market Equilibrium Models
    Management Science, 2004, 50, (5), 605-616 View citations (6)