Channel design, coordination, and performance: Future research directions

Alberto Sa Vinhas (), Sharmila Chatterjee, Shantanu Dutta, Adam Fein (), Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross and Qiong Wang

Marketing Letters, 2010, vol. 21, issue 3, 223-237

Keywords: Channels of distribution; Customer relationship management; Multiple channels (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (7)

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Working Paper: Channel Design, Coordination, and Performance: Future Research Directions (2010)
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DOI: 10.1007/s11002-010-9105-2

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