Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Volume 30, issue 3, 2019

How do successful scholars get their best research ideas? An exploration pp. 221-232

Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu and Birger Wernerfelt

Poverty, consumption, and counterintuitive behavior pp. 233-243

Andrew Bryant and Ronald Paul Hill

Influence of the “benefit of the doubt” in online auctions pp. 245-260

Yael Steinhart, Michael Kamins and David Mazursky

It is better to be loved than feared: Machiavellianism and the dark side of internal networking pp. 261-274

Riley Dugan, Maria Rouziou and Bryan Hochstein

When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness pp. 275-291

Eline L. E. De Vries

The effects of relationship length on customer profitability after a service recovery pp. 293-305

Mathieu Béal, William Sabadie and Yany Grégoire

Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives pp. 307-319

Ji Kyung Park, Carlos J. Torelli, Alokparna (Sonia) Basu Monga and Deborah Roedder John

Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations pp. 321-334

Natalina Zlatevska, Rafi M. M. I. Chowdhury, Leona Tam and Stephen Holden

Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions pp. 335-347

Chao Miao, Michael J. Barone, Shanshan Qian and Ronald H. Humphrey

Volume 30, issue 2, 2019

Research productivity of faculty at 30 leading marketing departments pp. 121-137

Stijn M. J. van Osselaer and Sarah Lim

The Pareto rule in marketing revisited: is it 80/20 or 70/20? pp. 139-150

Daniel M. McCarthy and Russell S. Winer

Shipping fee schedules and return behavior pp. 151-165

Anke Lepthien and Michel Clement

Matte matters: when matte packaging increases perceptions of food naturalness pp. 167-178

Eva Marckhgott and Bernadette Kamleitner

Sniping in soft-close online auctions: empirical evidence from overstock pp. 179-191

Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu and Xiang Shao

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change pp. 193-205

Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley and Frank R. Kardes

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions pp. 207-217

Kunter Gunasti and Timucin Ozcan

Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory pp. 219-220

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen

Volume 30, issue 1, 2019

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking pp. 1-12

Seo Young Kim, Bernd H. Schmitt and Nadia M. Thalmann

A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology pp. 13-25

Sandra Pauser and Udo Wagner

Consuming together (versus separately) makes the heart grow fonder pp. 27-43

Ximena Garcia-Rada, Lalin Anik and Dan Ariely

Spending as protection: the need for safety increases preference for luxury products pp. 45-56

Han Ma, Hannah K. Bradshaw, Narayan Janakiraman and Sarah E. Hill

Brand loyalty evolution and the impact of category characteristics pp. 57-73

Gauthier Casteran, Polymeros Chrysochou and Lars Meyer-Waarden

Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising pp. 75-90

Tae Hyun Baek, Sukki Yoon, Seeun Kim and Yeonshin Kim

Roles of a preselling strategy under asymmetric information pp. 91-105

Xi Wang, Xu Guan and Zelong Yi

Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption pp. 107-118

Ricardo Montoya and Constanza Flores

Correction to: The message in the box: how exposure to money affects charitable giving pp. 119-119

Ahmet Ekici, Aminreza Shiri and Carter A. Mandrik

Volume 29, issue 4, 2018

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience pp. 405-419

Jacob Brower and Pravin Nath

Should donation ads include happy victim images? The moderating role of regulatory focus pp. 421-434

Yael Zemack-Rugar and Sona Klucarova-Travani

Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior pp. 435-449

Olivia Petit, Carlos Velasco and Charles Spence

Narratives of technology consumption in the face of marketplace discrimination pp. 451-463

Akon E. Ekpo, Benét DeBerry-Spence, Geraldine Rosa Henderson and Joseph Cherian

Customer participation in service recovery: a meta-analysis pp. 465-483

Yves Van Vaerenbergh, Simon Hazée and Annelies Costers

The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity pp. 485-499

Andrea Ordanini, Joseph C. Nunes and Anastasia Nanni

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering pp. 501-519

Felix Septianto, Billy Sung, Yuri Seo and Nursafwah Tugiman

Volume 29, issue 3, 2018

A typology of brand alliances and consumer awareness of brand alliance integration pp. 275-289

Casey E. Newmeyer, R. Venkatesh, Julie A. Ruth and Rabikar Chatterjee

Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment pp. 291-305

Alberto Sa Vinhas and Richard Gibbs

Protecting positioning innovations: the emergence of non-traditional trademark registrations pp. 307-318

Saurabh Mishra, Demetrios Vakratsas and Alexander V. Krasnikov

The effect of traditionally marginalized groups in advertising on consumer response pp. 319-335

Enrica N. Ruggs, Jennifer Ames Stuart and Linyun W. Yang

Warmer or cooler: the influence of ambient temperature on complex choices pp. 337-350

Luqiong Tong, Rui (Juliet) Zhu, Yuhuang Zheng and Ping Zhao

Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior pp. 351-362

David L. Alexander and Ashley Stadler Blank

The differentiated effect of advertising on readership: evidence from a two-sided market approach pp. 363-376

Marc Ivaldi and Catherine Muller-Vibes

The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being pp. 377-389

Johanna Brunneder and Utpal Dholakia

In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior pp. 391-404

Samer Sarofim and Frank G. Cabano

Volume 29, issue 2, 2018

Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment pp. 123-136

Timothy P. Derdenger

The message in the box: how exposure to money affects charitable giving pp. 137-149

Ahmet Ekici and Aminreza Shiri

How reviewers’ use of profanity affects perceived usefulness of online reviews pp. 151-163

Michael Hair and Timucin Ozcan

Effects of physical cleansing on subsequent unhealthy eating pp. 165-176

Jungkeun Kim, Jae-Eun Kim and Jongwon Park

Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing pp. 177-188

Oguz Ali Acar

Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market pp. 189-205

Minyoung Kim, Sunghoon Kim and Jongkuk Lee

The effect of control priming on irresponsible financial behavior pp. 207-223

Mohammed Hazzouri and Kelley J. Main

The 101 calorie mini pack: the interaction between numerical and verbal marketing cues pp. 225-239

Elizabeth A. Minton, Richie L. Liu and Christopher T. Lee

Implicit and explicit preferences for brand name sounds pp. 241-259

Ruth Pogacar, Michal Kouril, Thomas P. Carpenter and James J. Kellaris

Penny wise and pound foolish? How thinking style affects price cognition pp. 261-273

Lingjiang Lora Tu and Chris Pullig

Volume 29, issue 1, 2018

Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value pp. 1-12

Nicole Hanson and Wonjoo Yun

PLease do not answer if you are reading this: respondent attention in online panels pp. 13-21

Leonard J. Paas and Meike Morren

Visual attention, buying impulsiveness, and consumer behavior pp. 23-35

Hayk Khachatryan, Alicia Rihn, Bridget Behe, Charles Hall, Benjamin Campbell, Jennifer Dennis and Chengyan Yue

Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory pp. 37-48

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen

Place the good after the bad: effects of emotional shifts on consumer memory pp. 49-60

Gianluigi Guido, Marco Pichierri and Giovanni Pino

What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency pp. 61-72

Rufina Gafeeva, Erik Hoelzl and Holger Roschk

When the purpose lies within: Maximizers and satisfaction with autotelic choices pp. 73-85

Michail D. Kokkoris

Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions pp. 87-100

Tereza Dean, David A. Griffith and Roger J. Calantone

Risking the self: the impact of self-esteem on negative word-of-mouth behavior pp. 101-113

Matthew Philp, Martin A. Pyle and Laurence Ashworth

Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring pp. 115-122

Erik L. Olson