Introduction

Don Lehmann (), Gita Johar, Eric Johnson and Oded Netzer
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Don Lehmann: Columbia University
Gita Johar: Columbia University
Eric Johnson: Columbia University
Oded Netzer: Columbia University

Marketing Letters, 2020, vol. 31, issue 2, No 1, 121 pages

Date: 2020
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DOI: 10.1007/s11002-020-09531-x

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