Launching the Idea Corners section of Marketing Letters

Peter N. Golder () and Sandy D. Jap ()
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Peter N. Golder: Dartmouth College
Sandy D. Jap: Emory University

Marketing Letters, 2020, vol. 31, issue 1, No 1, 2 pages

Date: 2020
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DOI: 10.1007/s11002-020-09515-x

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