Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Volume 33, issue 4, 2022

Predicting Firm Market Performance Using the Social Media Promoter Score pp. 545-561

Sunghun Chung, Donghyuk Shin and Jooyoung Park

How internal reference prices determine when a price’s location will influence consumer judgments pp. 563-575

Katina Kulow, Keith S. Coulter, Michael J. Barone and Xingbo (Bo) Li

A dynamic model of price competition and promotion in prescription drug markets pp. 577-591

Abhik Roy

Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources pp. 593-605

Jie Chen, Wenjian Fan, Junlong Wei and Zunli Liu

Language matters: humanizing service robots through the use of language during the COVID-19 pandemic pp. 607-623

Smriti Kumar, Elizabeth G. Miller, Martin Mende and Maura L. Scott

Narrative information on secondhand products in e-commerce pp. 625-644

Jian Xu, Zhe Li, Xuequn Wang and Chunyu Xia

Counterfeit patronage: human values, counterfeit experience and construal level pp. 645-658

Xuemei Bian, Yanisa Tantiprapart, George Chryssochoidis and Kai-Yu Wang

Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection pp. 659-679

Rui Chen, Hao Shen and Chun-Ming Yang

The power of nostalgia: Age and preference for popular music pp. 681-692

Callum Davies, Bill Page, Carl Driesener, Zac Anesbury, Song Yang and Johan Bruwer

DPS 2.0: on the road to a cashless society pp. 693-704

Nwamaka A. Anaza, Delancy H. S. Bennett, Yana Andonova and Emeka Anaza

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing pp. 705-711

Reto Hofstetter, Emanuel Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt and John Z. Zhang

Volume 33, issue 3, 2022

Introducing Marketing Letters’ data policy pp. 361-364

Aparna A. Labroo, Natalie Mizik and Russell Winer

Marketing insights from text analysis pp. 365-377

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola and Matthew Rocklage

Correction to: Marketing insights from text analysis pp. 379-379

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola and Matthew Rocklage

The effect of trust in management on salespeople’s selling orientation pp. 381-397

Peter Dickson, Erick M. Mas, Michelle Solt, Tessa Garcia-Collart and Jaclyn L. Tanenbaum

“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling pp. 399-413

Ashish Kalra, Riley Dugan and Raj Agnihotri

Prepayment and future cross-buying: an exploratory analysis pp. 415-439

Shinhye Kim, Alberto Sa Vinhas and U.N. Umesh

Correction to: Prepayment and future cross-buying: an exploratory analysis pp. 441-441

Shinhye Kim, Alberto Sa Vinhas and U. N. Umesh

Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency pp. 443-469

Alberto Sa Vinhas

Coordinating supply-related scarcity appeals with online reviews pp. 471-484

Elika Kordrostami, Yuping Liu-Thompkins and Vahid Rahmani

Measuring the impact of rarity on price: evidence from NBA Top Shot pp. 485-498

Yeonjoon Lee

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts pp. 499-521

Jyrki Isojärvi, Jaakko Aspara and Reza Movarrei

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market pp. 523-541

Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut and Ericka Henon

Volume 33, issue 2, 2022

To buy or how much to buy? Partition dependence in purchase-quantity decisions pp. 177-188

Nader T. Tavassoli and Matteo Visentin

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio pp. 189-201

Karthik Sridhar, Ashish Kumar and Ram Bezawada

The effect of competition on product removal pp. 203-214

Xabier Barriola

Consumer motives for buying regional products: the REGIOSCALE pp. 215-236

Nadine Waehning and Raffaele Filieri

Building consumer connection with new brands through rituals: the role of mindfulness pp. 237-250

Maggie Wenjing Liu, Qichao Zhu and Xian Wang

Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior pp. 251-276

Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin and William T. Ross

We are more tolerant than I: self-construal and consumer responses toward deceptive advertising pp. 277-291

Sohyun Bae, Xiaoyan Liu and Sharon Ng

Strengthening the satisfaction loyalty link: the role of relational switching costs pp. 293-310

Heiner Evanschitzky, Valentina Stan and Liane Nagengast

Speaking the same language: the power of words in crowdfunding success and failure pp. 311-323

Ling Peng, Geng Cui, Ziru Bao and Shuman Liu

The street music business: consumer responses to buskers performing on the street and on online video platforms pp. 325-350

Samuel Stäbler and Kim Katharina Mierisch

Virtual currencies: different schemes and research opportunities pp. 351-360

Gianluca Scheidegger and Priya Raghubir

Volume 33, issue 1, 2022

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations pp. 1-4

Aparna A. Labroo, Natalie Mizik and Russell Winer

The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences pp. 5-17

Kao Si and Xianchi Dai

The role of timeframes in the retrieval and temporal location judgments of past events pp. 19-25

Yanping Tu and Dilip Soman

Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences pp. 27-30

Cassandra Denise Davis and Aimee Drolet

When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms pp. 31-43

Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

The effect of unavailable donation opportunities on donation choice pp. 45-60

Coby Morvinski

Anthropomorphizing makes material goods as happiness-inducing as experiences pp. 61-73

Jacob C. Lee, Sara Kim and Phyllis Xue Wang

Using virtual reality to increase charitable donations pp. 75-87

Kirk Kristofferson, Michelle E. Daniels and Andrea C. Morales

Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions pp. 89-112

Felix Eggers and Fabian Eggers

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures pp. 113-128

Rumen Pozharliev, Matteo Angelis and Dario Rossi

ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION pp. 129-142

Sungwoo Choi, Stella X Liu and Choongbeom Choi

The impact of lay beliefs about AI on adoption of algorithmic advice pp. 143-155

Benjamin von Walter, Dietmar Kremmel and Bruno Jäger

Anthropomorphized artificial intelligence, attachment, and consumer behavior pp. 157-162

Erik Hermann

Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines pp. 163-169

Delphine Caruelle, Poja Shams, Anders Gustafsson and Line Lervik-Olsen

Correction to: Mobility as a service (MaaS): the importance of transportation psychology pp. 171-171

Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao

Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption pp. 173-176

Sungwoo Choi, Stella X. Liu and Choongbeom Choi