How expressing one’s likes and dislikes affects enjoyment: a replication

Julia Sophia Wittich (), Jan R. Landwehr () and Daniel Wentzel ()
Additional contact information
Julia Sophia Wittich: RWTH Aachen University
Jan R. Landwehr: Goethe University Frankfurt
Daniel Wentzel: RWTH Aachen University

Marketing Letters, 2023, vol. 34, issue 2, No 12, 343-349

Abstract: Abstract A recent article by He, Melumad, and Pham (Journal of Consumer Research 46(3):545–563, 2019) showed that consumers experienced greater enjoyment when they were asked to perform an evaluative task relative to a non-evaluative task. In this research, we intend to replicate this finding and to examine to what extent the strength of the effect is contingent on the sample employed. Using a sample from Amazon MTurk, study 1 replicates the indirect effect but not the total experimental effect. Study 2 draws on a sample that is unacquainted with the experimental paradigm and replicates the indirect as well as the total experimental effect. These findings suggest that the sampling population of MTurk may have become desensitized to the basic experimental paradigm.

Keywords: Liking; Self-expression; Replication (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11002-023-09667-6 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-023-09667-6

Ordering information: This journal article can be ordered from
http://www.springer. ... etailsPage=societies

DOI: 10.1007/s11002-023-09667-6

Access Statistics for this article

Marketing Letters is currently edited by Joel Steckel and Peter Golder

More articles in Marketing Letters from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().