Anthropomorphized artificial intelligence, attachment, and consumer behavior

Erik Hermann ()
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Erik Hermann: IHP - Leibniz-Institut für innovative Mikroelektronik

Marketing Letters, 2022, vol. 33, issue 1, No 13, 157-162

Abstract: Abstract The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.

Keywords: Artificial intelligence; Anthropomorphism; Attachment; Consumer behavior (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11002-021-09587-3

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