Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance

Kun Zhou (), Jun Ye () and Xiao-xiao Liu ()
Additional contact information
Kun Zhou: Dalian University of Technology
Jun Ye: Xiamen University
Xiao-xiao Liu: Xiamen University

Marketing Letters, 2023, vol. 34, issue 1, No 4, 55-68

Abstract: Abstract This research examines how the type of money (cash vs. digital) affects consumers’ perceived purchasing power (PPP) of the money and the mediating mechanisms of psychological ownership and psychological distance. Three lab experiments confirm that cash results in higher PPP than does digital money, and that both psychological ownership and psychological distance contribute to the effect of money type on PPP. Our findings provide theoretical implications for the psychological research on the type of money and its influence and practical implications for e-payment and online shopping behaviors.

Keywords: Digital money; Physical money; Perceived purchasing power; Psychological ownership; Psychological distance (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s11002-022-09624-9 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:mktlet:v:34:y:2023:i:1:d:10.1007_s11002-022-09624-9

Ordering information: This journal article can be ordered from
http://www.springer. ... etailsPage=societies

DOI: 10.1007/s11002-022-09624-9

Access Statistics for this article

Marketing Letters is currently edited by Joel Steckel and Peter Golder

More articles in Marketing Letters from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().