Are scientific practices improving in consumer research? A glass half-full and half-empty

Michel Tuan Pham ()
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Michel Tuan Pham: Columbia University

Marketing Letters, 2023, vol. 34, issue 3, No 3, 375-382

Abstract: Abstract In this commentary, I propose a “big-picture” view of what good science is as a framework for evaluating scientific practices in consumer research. A big-picture view of science recognizes that scientific practices are not ends in themselves but tools to be used in the service of six epistemic ideals: veridicality, precision, transparency, generalizability, relevance, and insight. It is through a multidimensional contribution to these epistemic ideals that various scientific practices enable the production of evidence that is not only trustworthy but also useful. From this big-picture perspective, Krefeld-Schwalb and Scheibehenne’s results provide a decidedly mixed report card about the state of scientific practices in consumer research.

Keywords: Consumer research; Scientific practices; Open Science; Epistemology; Online research; Mechanical Turk (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s11002-023-09679-2

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