Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Modeling Marketing Dynamics by Time Series Econometrics pp. 167-183: Koen Pauwels, Imran Currim, Marnik Dekimpe, Dominique Hanssens, Natalie Mizik, Eric Ghysels and Prasad Naik
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster pp. 185-199: Denise DeLorme, George Zinkhan and Scott Hagen
How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior pp. 201-212: Michal Herzenstein, Sanjog Misra and Steven Posavac
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning pp. 213-221: Harper Roehm and Michelle Roehm
Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test to Test the Key Informant Assumption pp. 223-236: David Hansen

How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice pp. 67-79: Mary E. Huneke, Catherine Cole and Irwin P. Levin
Technology Newness and Impact of Go/No-Go Criteria on New Product Success pp. 81-97: Pilar Carbonell, Ana Isabel Rodriguez Escudero and Jose Luis Munuera Aleman
Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings pp. 99-111: Sandra Streukens and Ko de Ruyter
A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects pp. 113-128: Bruce D. Weinberg, Paul D. Berger and Richard C. Hanna
Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis pp. 129-145: Puneet Manchanda and Pradeep Chintagunta
Building Brands through Brand Alliances: Does a Second Ally Help? pp. 147-159: Kevin E. Voss and Bashar S. Gammoh

The Relationship Between Customer Loyalty and Purchase Incidence pp. 5-19: Philip Stern and Kathy Hammond
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study pp. 21-36: Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels and Paul Oosterveld
Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data pp. 37-60: Tadahiko Sato, Tomoyuki Higuchi and Genshiro Kitagawa

Social Network-Based Discriminatory Pricing Strategy pp. 239-256: Mengze Shi
A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online pp. 257-272: May O. Lwin and Jerome D. Williams
Interference of Picture and Brand Name in a Multiple Linkage Ad Context pp. 273-288: Yih Hwai Lee and Swee Hoon Ang
Successful New Product Pricing Practices: A Contingency Approach pp. 289-305: Paul Ingenbleek, Marion Debruyne, Ruud T. Frambach and Theo M. M. Verhallen
An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events pp. 307-320: Daniel S. Putler and Shilpa Lele