Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Amar Cheema (), Peter Popkowski Leszczyc, Rajesh Bagchi, Richard Bagozzi, James Cox, Utpal Dholakia, Eric Greenleaf, Amit Pazgal, Michael Rothkopf, Michael Shen, Shyam Sunder and Robert Zeithammer

Marketing Letters, 2005, vol. 16, issue 3, 413 pages

Abstract: With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms. Copyright Springer Science + Business Media, Inc. 2005

Keywords: auctions; bidding; economic psychology; social dynamics; experimental economics (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (13)

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DOI: 10.1007/s11002-005-5901-5

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