Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 28, issue 4, 2017

The Pareto rule for frequently purchased packaged goods: an empirical generalization pp. 491-507

Baek Jung Kim, Vishal Singh and Russell S. Winer

What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising pp. 509-522

Magdalena Bekk, Matthias Spörrle, Franziska Völckner, Erika Spieß and Ralph Woschée

Brand user profiles seldom change and seldom differ pp. 523-535

Zachary Anesbury, Maxwell Winchester and Rachel Kennedy

The effect of loyalty program expiration policy on consumer behavior pp. 537-550

Els Breugelmans and Yuping Liu-Thompkins

The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context pp. 551-564

Jun Ye, Beibei Dong and Ju-Yeon Lee

Using sublexical priming to enhance brand name phonetic symbolism effects in young children pp. 565-577

Stacey M. Baxter, Jasmina Ilicic, Alicia Kulczynski and Tina M. Lowrey

Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy pp. 579-589

Ozge Yucel-Aybat and Thomas Kramer

The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods pp. 591-605

Jungkeun Kim

The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators pp. 607-619

Jenny Doorn, Marjolijn Onrust, Peter C. Verhoef and Marnix S. Bügel

Exploring the unintended negative impact of an ethical climate in competitive environments pp. 621-635

Bryan W. Hochstein, William J. Zahn and Willy Bolander

The interactive effects of goal orientation and leadership style on sales performance pp. 637-649

Juliano Domingues, Valter Afonso Vieira and Raj Agnihotri

If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products pp. 651-662

Daniel C. Brannon and Brandon W. Soltwisch

Volume 28, issue 3, 2017

The future of Marketing Letters pp. 335-339

Peter N. Golder, Sandy Jap and Joel H. Steckel

The impact of advertising content on movie revenues pp. 341-355

Vithala R. Rao, S. Abraham (Avri) Ravid, Richard Gretz, Jialie Chen and Suman Basuroy

Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims pp. 357-369

Joon Yong Seo and Debra L. Scammon

The value of winning: endorsement returns in individual sports pp. 371-384

Dirk Gerritsen and Saskia van Rheenen

How psychological contracts motivate employer-brand patronage pp. 385-395

Yoshiko DeMotta and Sankar Sen

The influence of graphical versus numerical information representation modes on the compromise effect pp. 397-409

Jungkeun Kim

Creating ethical brands: the role of brand name on consumer perceived ethicality pp. 411-422

Richard R. Klink and Lan Wu

Using segment level stability to select target segments in data-driven market segmentation studies pp. 423-436

Sara Dolnicar and Friedrich Leisch

Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing pp. 437-447

Michael J. Barone, T. J. Bae, Shanshan Qian and Jason d’Mello

The effects of uppercase and lowercase wordmarks on brand perceptions pp. 449-460

Xiaobing Xu, Rong Chen and Maggie Wenjing Liu

The vices and virtues of consumption choices: price promotion and consumer decision making pp. 461-475

Ji Yan, Kun Tian, Saeed Heravi and Peter Morgan

Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline pp. 477-490

Hojin Jung

Volume 28, issue 2, 2017

Co-producing with consumers: how varying levels of control and co-production impact affect pp. 171-187

Jennifer Stevens, Carol L. Esmark, Stephanie M. Noble and Na Young Lee

Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism pp. 189-204

Peter M. Fischer and Katharina Zeugner-Roth

Impact of age on brand awareness sets: a turning point in consumers’ early 60s pp. 205-218

Raphaëlle Lambert-Pandraud, Gilles Laurent, Etienne Mullet and Carolyn Yoon

When do unethical brand perceptions spill over to competitors? pp. 219-230

Rebecca K. Trump and Kevin P. Newman

Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity pp. 231-240

Mario Farsky, Oliver Schnittka, Henrik Sattler, Björn Höfer and Carina Lorth

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity pp. 241-253

Benedikt Schnurr, Alexandra Brunner-Sperdin and Nicola E. Stokburger-Sauer

Relationship type, perceived trust, and ambiguity aversion pp. 255-266

Hsin-Hsien Liu and Jung-Hua Chang

Hoping grey goes green: air pollution’s impact on consumer automobile choices pp. 267-279

Jia Li, Charles Moul and Wanqing Zhang

Assessing corporate demand for sponsorship: marketing costs in the financial services industry pp. 281-291

Jonathan A. Jensen

Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay pp. 293-303

Antonia Mantonakis, Norbert Schwarz, Amanda Wudarzewski and Carolyn Yoon

Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization pp. 305-319

Chun Zhang, Julie Juan Li and Ying Huang

Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy pp. 321-333

James Mark Mayer and Plamen Peev

Volume 28, issue 1, 2017

Brand love: development and validation of a practical scale pp. 1-14

Richard P. Bagozzi, Rajeev Batra and Aaron Ahuvia

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products pp. 15-27

Pierrick Gomez, Carolina O. C. Werle and Olivier Corneille

Is what you choose what you want?—outlier detection in choice-based conjoint analysis pp. 29-42

Yu-Cheng Ku, Tsun-Feng Chiang and Sheng-Mao Chang

A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry pp. 43-57

M. Billur Akdeniz and Roger J. Calantone

The influence of positive affect on consideration set formation in memory-based choice pp. 59-69

Michael J. Barone, Alexander Fedorikhin and David E. Hansen

Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction pp. 71-83

Aaron M. Garvey, Simon Blanchard and Karen Page Winterich

How often should a firm modify its products? A Bayesian analysis of automobile modification cycles pp. 85-97

Goksel Yalcinkaya, Tevfik Aktekin, Sengun Yeniyurt and Setiadi Umar

Distortion of price discount perceptions through the left-digit effect pp. 99-112

Chien-Huang Lin and Jyh-Wen Wang

Exchange and refund of complementary products pp. 113-125

Yoonju Han, Sandeep R. Chandukala and Hai Che

What really matters in attraction effect research: when choices have economic consequences pp. 127-138

Marcel Lichters, Paul Bengart, Marko Sarstedt and Bodo Vogt

Setting prices in mixed logit model designs pp. 139-154

Andreas Falke and Harald Hruschka

“No sale” items in auctions: do they really matter? pp. 155-168

Bruce L. Alford, Otis W. Gilley, Charles M. Wood and Obinna Obilo

Erratum to: Distortion of price discount perceptions through the left-digit effect pp. 169-169

Chien-Huang Lin and Jyh-Wen Wang

Volume 27, issue 4, 2016

Do stock prices undervalue investments in advertising? pp. 611-626

Yun Kyung Oh, Huseyin Gulen, Jung-Min Kim and William T. Robinson

Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation pp. 627-644

Hu Xie, Elizabeth A. Minton and Lynn R. Kahle

Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods pp. 645-659

Joon Yong Seo, Sukki Yoon and Milena Vangelova

Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty pp. 661-674

Edwin Love, Mark Staton and Jeff D. Rotman

The effects of the experience recommendation on short- and long-term happiness pp. 675-686

Maria Sääksjärvi, Katarina Hellén and Pieter Desmet

Price discrimination through multi-level loyalty programs pp. 687-697

Serdar Sayman and Murat Usman

Erratum to: Price discrimination through multi-level loyalty programs pp. 699-699

Serdar Sayman and Murat Usman

Siding with the underdog: is your customer voting effort a sweet deal for your competitors? pp. 701-713

Angeline G. A. Nariswari and Qimei Chen

How competitor brand names affect within-brand choices pp. 715-727

Kunter Gunasti and Berna Devezer

Response style corrected market segmentation for ordinal data pp. 729-741

Bettina Grün and Sara Dolnicar

Benchmarking buyer behavior towards new brands pp. 743-752

Giang Trinh, Jenni Romaniuk and Arry Tanusondjaja

Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs pp. 753-764

Courtney Szocs and Dipayan Biswas

The effect of category label specificity on consumer choice pp. 765-777

Hee Jin Kim and Song Oh Yoon

Erratum to: The effect of category label specificity on consumer choice pp. 779-779

Hee Jin Kim and Song Oh Yoon

Self-construal and feature centrality pp. 781-789

Huifang Mao, Xingbo Li, Kalpesh Kaushik Desai and Shailendra Pratap Jain

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry pp. 791-804

Reo Song, Sungha Jang and Gangshu (George) Cai