Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Cathy Nguyen (), Jenni Romaniuk (), Margaret Faulkner () and Justin Cohen ()
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Cathy Nguyen: Ehrenberg-Bass Institute–University of South Australia
Jenni Romaniuk: Ehrenberg-Bass Institute–University of South Australia
Margaret Faulkner: Ehrenberg-Bass Institute–University of South Australia
Justin Cohen: Ehrenberg-Bass Institute–University of South Australia

Marketing Letters, 2019, vol. 30, issue 2, No 8, 219-220

Abstract: The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen, was originally published electronically on the publisher’s internet portal (currently SpringerLink).

Date: 2019
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DOI: 10.1007/s11002-019-09493-9

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