Marketing modeling reality and the realities of marketing modeling

Anne Coughlan (), S. Choi, Wujin Chu, Charles Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan Raju, David Soberman, Richard Staelin and Zhong Zhang

Marketing Letters, 2010, vol. 21, issue 3, 317-333

Keywords: Analytic modeling; Distribution channels; Philosophy of science (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s11002-010-9110-5

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