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Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart Bronnenberg, Jean Dubé, Carl Mela (mela@duke.edu), Paulo Albuquerque, Tulin Erdem (terdem@stern.nyu.edu), Brett Gordon (b-gordon@kellogg.northwestern.edu), Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun

Marketing Letters, 2008, vol. 19, issue 3, 367-382

Keywords: Long-run marketing; Durable goods; Choice dynamics (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/s11002-008-9055-0

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