Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart Bronnenberg,
Jean Dubé,
Carl Mela (mela@duke.edu),
Paulo Albuquerque,
Tulin Erdem (terdem@stern.nyu.edu),
Brett Gordon (b-gordon@kellogg.northwestern.edu),
Dominique Hanssens,
Guenter Hitsch,
Han Hong and
Baohong Sun
Marketing Letters, 2008, vol. 19, issue 3, 367-382
Keywords: Long-run marketing; Durable goods; Choice dynamics (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s11002-008-9055-0
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