Details about Brett R. Gordon

Access statistics for papers by Brett R. Gordon.

Last updated 2025-06-08. Update your information in the RePEc Author Service.

Short-id: pgo263

Working Papers

2025

1. Multicell experiments for marginal treatment effect estimation of digital ads
   Papers, arXiv.org

2023

2. Predictive Incrementality by Experimentation (PIE) for Ad Measurement
   Papers, arXiv.org View citations (1)

2022

3. Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
   Papers, arXiv.org View citations (9)
   See also Journal Article Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement, Marketing Science, INFORMS (2023) View citations (7) (2023)

2020

4. Inefficiencies in Digital Advertising Markets
   Papers, arXiv.org View citations (3)

2014

5. Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects
   Working Papers, University of Toronto, Department of Economics View citations (3)
   See also Journal Article Multiplicity of equilibria and information structures in empirical games: challenges and prospects, Marketing Letters, Springer (2015) View citations (12) (2015)

2013

6. Advertising Competition in Presidential Elections
   Research Papers, Stanford University, Graduate School of Business View citations (1)
   See also Journal Article Advertising competition in presidential elections, Quantitative Marketing and Economics (QME), Springer (2016) View citations (15) (2016)

2011

7. Advertising Effects in Presidential Elections
   Research Papers, Stanford University, Graduate School of Business View citations (3)
   See also Journal Article Advertising Effects in Presidential Elections, Marketing Science, INFORMS (2013) View citations (29) (2013)
8. Charter School Entry in Market Equilibrium: The Case of Washington, DC
   2011 Meeting Papers, Society for Economic Dynamics

2010

9. Does AMD spur Intel to innovate more?
   2010 Meeting Papers, Society for Economic Dynamics View citations (2)
   See also Journal Article Does AMD Spur Intel to Innovate More?, Journal of Political Economy, University of Chicago Press (2011) View citations (129) (2011)

2006

10. A Semi-Nonparametric Approach to Estimating ProductionFunctions When Output Prices are Unobserved
    2006 Meeting Papers, Society for Economic Dynamics

Journal Articles

2023

1. Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
   Marketing Science, 2023, 42, (4), 768-793 View citations (7)
   See also Working Paper Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement, Papers (2022) View citations (9) (2022)
2. Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
   Management Science, 2023, 69, (1), 220-243 View citations (1)

2021

3. Digitization and Flexibility: Evidence from the South Korean Movie Market
   Marketing Science, 2021, 40, (5), 821-843 View citations (1)

2019

4. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
   Marketing Science, 2019, 38, (2), 193-225 View citations (64)

2018

5. An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
   Marketing Science, 2018, 37, (5), 812-837 View citations (12)

2016

6. Advertising competition in presidential elections
   Quantitative Marketing and Economics (QME), 2016, 14, (1), 1-40 View citations (15)
   See also Working Paper Advertising Competition in Presidential Elections, Research Papers (2013) View citations (1) (2013)

2015

7. A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
   Marketing Science, 2015, 34, (3), 452-470 View citations (21)
8. Multiplicity of equilibria and information structures in empirical games: challenges and prospects
   Marketing Letters, 2015, 26, (2), 115-125 View citations (12)
   See also Working Paper Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects, Working Papers (2014) View citations (3) (2014)

2014

9. Competition and product innovation in dynamic oligopoly
   Quantitative Marketing and Economics (QME), 2014, 12, (1), 1-42 View citations (24)

2013

10. Advertising Effects in Presidential Elections
    Marketing Science, 2013, 32, (1), 19-35 View citations (29)
    See also Working Paper Advertising Effects in Presidential Elections, Research Papers (2011) View citations (3) (2011)

2012

11. Marketing and politics: Models, behavior, and policy implications
    Marketing Letters, 2012, 23, (2), 391-403 View citations (11)

2011

12. Competitive Strategy for Open Source Software
    Marketing Science, 2011, 30, (6), 1066-1078 View citations (6)
13. Does AMD Spur Intel to Innovate More?
    Journal of Political Economy, 2011, 119, (6), 1141 - 1200 View citations (129)
    See also Working Paper Does AMD spur Intel to innovate more?, 2010 Meeting Papers (2010) View citations (2) (2010)
14. Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
    Marketing Science, 2011, 30, (6), 945-949

2010

15. A New Approach to Estimating the Production Function for Housing
    American Economic Review, 2010, 100, (3), 905-24 View citations (150)
16. DRS. MUTH AND MILLS MEET DR. TIEBOUT: INTEGRATING LOCATION‐SPECIFIC AMENITIES INTO MULTI‐COMMUNITY EQUILIBRIUM MODELS*
    Journal of Regional Science, 2010, 50, (1), 381-400 View citations (26)

2009

17. A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
    Marketing Science, 2009, 28, (5), 846-867 View citations (54)

2008

18. Measuring long-run marketing effects and their implications for long-run marketing decisions
    Marketing Letters, 2008, 19, (3), 367-382 View citations (8)