Marketing and politics: Models, behavior, and policy implications

Brett Gordon, Mitchell Lovett (), Ron Shachar (), Kevin Arceneaux (), Sridhar Moorthy (), Michael Peress (), Akshay Rao (), Subrata Sen (), David Soberman () and Oleg Urminsky ()

Marketing Letters, 2012, vol. 23, issue 2, 403 pages

Keywords: Political marketing; Elections; Campaigns; Advertising (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s11002-012-9185-2

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