Details about Bart J. Bronnenberg

Homepage:	http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg
Workplace:	CentER Graduate School for Economics and Business, School of Economics and Management, Universiteit van Tilburg (Tilburg University), (more information at EDIRC) CentER Applied Research, Universiteit van Tilburg (Tilburg University), (more information at EDIRC)

Access statistics for papers by Bart J. Bronnenberg.

Last updated 2013-12-06. Update your information in the RePEc Author Service.

Short-id: pbr235

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Working Papers

2010

The Evolution of Brand Preferences: Evidence from Consumer Migration
NBER Working Papers, National Bureau of Economic Research, Inc View citations (62)

Journal Articles

2009

Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy, 2009, 117, (1), 87-115 View citations (62)

2008

Brand competition in CPG industries: Sustaining large local advantages with little product differentiation
Quantitative Marketing and Economics (QME), 2008, 6, (1), 79-107 View citations (7)
Measuring long-run marketing effects and their implications for long-run marketing decisions
Marketing Letters, 2008, 19, (3), 367-382 View citations (8)

2005

Spatial Models in Marketing
Marketing Letters, 2005, 16, (3), 267-278 View citations (27)

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