Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

Bart Bronnenberg

Quantitative Marketing and Economics (QME), 2008, vol. 6, issue 1, 79-107

Keywords: Asymmetric competition; Consumer packaged goods; Geographic share dispersion; L11; L15; L22; L66; M30; R12 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11129-007-9034-4

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