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Details about Baohong SUN

Workplace:Cheung Kong Graduate School of Business, (more information at EDIRC)

Access statistics for papers by Baohong SUN.

Last updated 2014-10-16. Update your information in the RePEc Author Service.

Short-id: psu414


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Working Papers

Undated

  1. Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets
    GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
    Also in GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
    GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
    GSIA Working Papers, Carnegie Mellon University, Tepper School of Business

Journal Articles

2013

  1. An approach to decision making based on intuitionistic fuzzy rough sets over two universes
    Journal of the Operational Research Society, 2013, 64, (7), 1079-1089 Downloads View citations (1)

2012

  1. Database Submission--The ISMS Durable Goods Data Sets
    Marketing Science, 2012, 31, (6), 1008-1013 Downloads View citations (4)
  2. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
    Marketing Science, 2012, 31, (2), 216-235 Downloads View citations (41)

2010

  1. A simple test for distinguishing between internal reference price theories
    Quantitative Marketing and Economics (QME), 2010, 8, (3), 303-332 Downloads View citations (9)

2009

  1. An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
    Marketing Science, 2009, 28, (4), 740-758 Downloads View citations (6)

2008

  1. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    Marketing Science, 2008, 27, (6), 1111-1125 Downloads View citations (109)
  2. Measuring long-run marketing effects and their implications for long-run marketing decisions
    Marketing Letters, 2008, 19, (3), 367-382 Downloads View citations (7)
  3. The impact of advertising on consumer price sensitivity in experience goods markets
    Quantitative Marketing and Economics (QME), 2008, 6, (2), 139-176 Downloads View citations (32)

2006

  1. —Dynamic Structural Consumer Models and Current Marketing Issues
    Marketing Science, 2006, 25, (6), 625-628 Downloads View citations (1)
  2. —Technology Innovation and Implications for Customer Relationship Management
    Marketing Science, 2006, 25, (6), 594-597 Downloads View citations (9)

2005

  1. Choice Models and Customer Relationship Management
    Marketing Letters, 2005, 16, (3), 279-291 Downloads View citations (17)
  2. Promotion Effect on Endogenous Consumption
    Marketing Science, 2005, 24, (3), 430-443 Downloads View citations (59)

2004

  1. Product Strategy for Innovators in Markets with Network Effects
    Marketing Science, 2004, 23, (2), 243-254 Downloads View citations (44)

2001

  1. Testing for Choice Dynamics in Panel Data
    Journal of Business & Economic Statistics, 2001, 19, (2), 142-52 View citations (29)

1998

  1. Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
    Journal of Econometrics, 1998, 89, (1-2), 177-196 Downloads View citations (18)
 
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