—Technology Innovation and Implications for Customer Relationship Management

Baohong Sun

Marketing Science, 2006, vol. 25, issue 6, 594-597

Abstract: No abstract available.

Keywords: customer relationship management; service channel; CRM programs; pricing of services; development of customer demand; cross-selling; communication campaign; adaptive learning; dynamic marketing interventions (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (10)

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