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Marketing Science

1982 - 2017

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Volume 36, issue 1, 2017

Idea Generation, Creativity, and Prototypicality pp. 1-20 Downloads
Olivier Toubia and Oded Netzer
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry pp. 21-42 Downloads
Elisabeth Honka and Pradeep Chintagunta
When Less Is More: Data and Power in Advertising Experiments pp. 43-53 Downloads
Garrett A. Johnson, Randall Lewis and David H. Reiley
Benefit-Based Conjoint Analysis pp. 54-69 Downloads
Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby
Cartel Formation Through Strategic Information Leakage in a Distribution Channel pp. 70-88 Downloads
Noam Shamir
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns pp. 89-104 Downloads
Inyoung Chae, Andrew T. Stephen, Yakov Bart and Dai Yao
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity pp. 105-123 Downloads
Beth L. Fossen and David A. Schweidel
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End pp. 124-139 Downloads
Steven M. Shugan, Jihwan Moon, Qiaoni Shi and Nanda S. Kumar
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach pp. 140-156 Downloads
Yupeng Chen, Raghuram Iyengar and Garud Iyengar

Volume 35, issue 6, 2016

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising pp. 831-848 Downloads
Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan and Abhishek Pani
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content pp. 849-869 Downloads
K. Sudhir, Subroto Roy and Mathew Cherian
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms pp. 870-893 Downloads
Junhong Chu and Puneet Manchanda
Investigating Purchase Conversion by Uncovering Online Visit Patterns pp. 894-914 Downloads
Chang Hee Park and Young-Hoon Park
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry pp. 915-933 Downloads
Eelco Kappe and Stefan Stremersch
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation pp. 934-952 Downloads
Vithala R. Rao, Yu Yu and Nita Umashankar
Sentence-Based Text Analysis for Customer Reviews pp. 953-975 Downloads
Joachim Büschken and Greg M. Allenby
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research pp. 976-994 Downloads
Fred M. Feinberg, Linda Court Salisbury and Yuanping Ying

Volume 35, issue 5, 2016

Zooming In on Choice: How Do Consumers Search for Cameras Online? pp. 693-712 Downloads
Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela
Monetizing Ratings Data for Product Research pp. 713-726 Downloads
Nino Hardt, Alex Varbanov and Greg M. Allenby
Social Responsibility and Product Innovation pp. 727-742 Downloads
Ganesh Iyer and David A. Soberman
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense pp. 743-755 Downloads
C. Jeffrey Cai and Jagmohan S. Raju
A Model of Unorganized and Organized Retailing in Emerging Economies pp. 756-778 Downloads
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity pp. 779-799 Downloads
Michael Platzer and Thomas Reutterer
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel pp. 800-809 Downloads
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption pp. 810-826 Downloads
Bram Foubert and Els Gijsbrechts

Volume 35, issue 4, 2016

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets pp. 539-564 Downloads
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment pp. 565-575 Downloads
Yanwen Wang, Michael Lewis, Cynthia Cryder and Jim Sprigg
Competitive Targeted Advertising with Price Discrimination pp. 576-587 Downloads
Rosa-Branca Esteves and Joana Resende
Price Reactions to Rivals’ Local Channel Exits pp. 588-604 Downloads
O. Cem Ozturk, Sriram Venkataraman and Pradeep Chintagunta
Too Much Information? Information Provision and Search Costs pp. 605-618 Downloads
Fernando Branco, Monic Sun and J. Miguel Villas-Boas
Decision Stages and Asymmetries in Regular Retail Price Pass-Through pp. 619-639 Downloads
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry pp. 640-655 Downloads
Benny Mantin and Eran Rubin
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings pp. 656-675 Downloads
Alok R. Saboo, Anindita Chakravarty and Rajdeep Grewal
Dynamic Incentives in Sales Force Compensation pp. 676-689 Downloads
Olivier Rubel and Ashutosh Prasad

Volume 35, issue 3, 2016

Editorial—Marketing Science and Big Data pp. 341-342 Downloads
Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser
Mining Brand Perceptions from Twitter Social Networks pp. 343-362 Downloads
Aron Culotta and Jennifer Cutler
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing pp. 363-388 Downloads
Xiao Liu, Param Vir Singh and Kannan Srinivasan
Model-Based Purchase Predictions for Large Assortments pp. 389-404 Downloads
Bruno J.D. Jacobs, Bas Donkers and Dennis Fok
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting pp. 405-426 Downloads
Michael Trusov, Liye Ma and Zainab Jamal
Scalable Rejection Sampling for Bayesian Hierarchical Models pp. 427-444 Downloads
Michael Braun and Paul Damien
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning pp. 445-464 Downloads
Dongling Huang and Lan Luo
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces pp. 465-483 Downloads
Joel Barajas, Ram Akella, Marius Holtan and Aaron Flores
A Video-Based Automated Recommender (VAR) System for Garments pp. 484-510 Downloads
Shasha Lu, Li Xiao and Min Ding
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data pp. 511-534 Downloads
Daniel M. Ringel and Bernd Skiera

Volume 35, issue 2, 2016

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment pp. 201-217 Downloads
Elisa Montaguti, Scott A. Neslin and Sara Valentini
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness pp. 218-233 Downloads
Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose
Credit Scoring with Social Network Data pp. 234-258 Downloads
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
Keyword Management Costs and “Broad Match” in Sponsored Search Advertising pp. 259-274 Downloads
Wilfred Amaldoss, Kinshuk Jerath and Amin Sayedi
Satisfaction Spillovers Across Categories pp. 275-283 Downloads
Xiaojing Dong and Pradeep Chintagunta
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach pp. 284-303 Downloads
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Managing Price Promotions Within a Product Line pp. 304-318 Downloads
Maxim Sinitsyn
Price Promotions in Choice Models pp. 319-334 Downloads
John R. Howell, Sanghak Lee and Greg M. Allenby

Volume 35, issue 1, 2016

Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production pp. 1-9 Downloads
K. Sudhir
Will a Fat Tax Work? pp. 10-26 Downloads
Romana Khan, Kanishka Misra and Vishal Singh
Estimation of Beauty Contest Auctions pp. 27-54 Downloads
Hema Yoganarasimhan
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes pp. 55-72 Downloads
Yanwen Wang, Michael Lewis and Vishal Singh
Impact of Competition on Product Decisions: Movie Choices of Exhibitors pp. 73-92 Downloads
A. Yeşim Orhun, Sriram Venkataraman and Pradeep Chintagunta
The Strategic Role of Exchange Promotions pp. 93-112 Downloads
Preyas S. Desai, Devavrat Purohit and Bo Zhou
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition pp. 113-127 Downloads
Bing Jing
Turf Wars: Product Line Strategies in Competitive Markets pp. 128-141 Downloads
Yogesh V. Joshi, David J. Reibstein and Z. John Zhang
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment pp. 142-157 Downloads
Mitchell J. Lovett and Richard Staelin
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs pp. 158-181 Downloads
Andrew Ching, Robert Clark, Ignatius Horstmann and Hyunwoo Lim
An Analysis and Visualization Methodology for Identifying and Testing Market Structure pp. 182-197 Downloads
Stephen L. France and Sanjoy Ghose
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