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Marketing Science

1982 - 2021

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Volume 40, issue 2, 2021

Targeting and Privacy in Mobile Advertising pp. 193-218 Downloads
Omid Rafieian and Hema Yoganarasimhan
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors pp. 219-240 Downloads
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
Cryptocurrency Adoption with Speculative Price Bubbles pp. 241-260 Downloads
Yanhao (Max) Wei and Anthony Dukes
Economic Impact of Category Captaincy: An Examination of Assortments and Prices pp. 261-282 Downloads
Madhu Viswanathan, Om Narasimhan and George John
How and When to Use the Political Cycle to Identify Advertising Effects pp. 283-304 Downloads
Sarah Moshary, Bradley T. Shapiro and Jihong Song
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements pp. 305-324 Downloads
Beth L. Fossen, Girish Mallapragada and Anwesha De
Entry of Platforms into Complementary Hardware Access Product Markets pp. 325-343 Downloads
Siddhartha Sharma and Amit Mehra
The Path to Click: Are You on It? pp. 344-365 Downloads
Savannah Wei Shi and Michael Trusov
List Price and Discount in a Stochastic Selling Process pp. 366-387 Downloads
Z. Eddie Ning

Volume 40, issue 1, 2021

Frontiers: Algorithmic Collusion: Supra-competitive Prices via pp. 1-12 Downloads
Karsten T. Hansen, Kanishka Misra and Mallesh M. Pai
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness pp. 13-22 Downloads
Jia Liu and Shawndra Hill
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb pp. 23-47 Downloads
Kyle Barron, Edward Kung and Davide Proserpio
The Impact of Coupons on the Visit-to-Purchase Funnel pp. 48-61 Downloads
Arun Gopalakrishnan and Young-Hoon Park
Preference Learning and Demand Forecast pp. 62-79 Downloads
Xinyu Cao and Juanjuan Zhang
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? pp. 80-100 Downloads
Cheng He, O. Cem Ozturk, Chris Gu and Jorge Mario Silva-Risso
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance pp. 101-121 Downloads
Tongil “TI”Kim
Price Fairness and Strategic Obfuscation pp. 122-146 Downloads
William J. Allender, Jura Liaukonyte, Sherif Nasser and Timothy J. Richards
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House pp. 147-167 Downloads
Jungju Yu
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth pp. 168-188 Downloads
Yogesh V. Joshi and Andres Musalem

Volume 39, issue 6, 2020

Introduction to the Special Issue on Marketing Science and Field Experiments pp. 1033-1038 Downloads
Leif Nelson, Duncan Simester and K. Sudhir
Temporal Reframing and Participation in a Savings Program: A Field Experiment pp. 1039-1051 Downloads
Hal E. Hershfield, Stephen Shu and Shlomo Benartzi
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising pp. 1052-1070 Downloads
Indranil Goswami and Indranil Goswami
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization pp. 1071-1091 Downloads
Kurt P. Munz, Minah H. Jung and Adam L. Alter
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition pp. 1092-1104 Downloads
Robert Mislavsky, Berkeley Dietvorst and Uri Simonsohn
Lifting the Veil: The Benefits of Cost Transparency pp. 1105-1121 Downloads
Bhavya Mohan, Ryan W. Buell and Leslie K. John
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment pp. 1122-1141 Downloads
Jia Li, Noah Lim and Hua Chen
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment pp. 1142-1165 Downloads
Shan Huang, Sinan Aral, Yu Jeffrey Hu and Erik Brynjolfsson
Referral Reward Size and New Customer Profitability pp. 1166-1180 Downloads
Heike M. Wolters, Christian Schulze and Karen Gedenk
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment pp. 1181-1198 Downloads
Longxiu Tian and Fred M. Feinberg

Volume 39, issue 5, 2020

Search Duration pp. 849-871 Downloads
Raluca M. Ursu, Qingliang Wang and Pradeep Chintagunta
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections pp. 872-892 Downloads
Lingling Zhang and Doug J. Chung
Value of Aggregators pp. 893-922 Downloads
Selin Akca and Anita Rao
Upstream Exploitation and Strategic Disclosure pp. 923-938 Downloads
Liang Guo
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts pp. 939-955 Downloads
Cristina Nistor and Matthew Selove
Managing Churn to Maximize Profits pp. 956-973 Downloads
Aurélie Lemmens and Sunil Gupta
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer pp. 974-995 Downloads
Chunhua Wu and Koray Cosguner
Competitive Imperfect Price Discrimination and Market Power pp. 996-1015 Downloads
Paul Belleflamme, Wing Man Wynne Lam, and Wouter Vergote
Markdowns in Seasonal Conspicuous Goods pp. 1016-1029 Downloads
Kenan Arifoğlu, Sarang Deo and Seyed M. R. Iravani

Volume 39, issue 4, 2020

Visual Listening In: Extracting Brand Image Portrayed on Social Media pp. 669-686 Downloads
Liu Liu, Daria Dzyabura and Natalie Mizik
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market pp. 687-706 Downloads
Lingling Zhang and Doug J. Chung
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling pp. 707-726 Downloads
Andrew Ching and Matthew Osborne
Improving Text Analysis Using Sentence Conjunctions and Punctuation pp. 727-742 Downloads
Joachim Büschken and Greg M. Allenby
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites pp. 743-762 Downloads
Ye Qiu and Ram C. Rao
A Flexible Demand Model for Complements Using Household Production Theory pp. 763-787 Downloads
Ludovic Stourm, Raghuram Iyengar and Eric T. Bradlow
Regulating Deceptive Advertising: False Claims and Skeptical Consumers pp. 788-806 Downloads
Yue Wu and Tansev Geylani
Spillovers from Mass Advertising: An Identification Strategy pp. 807-826 Downloads
Michael Thomas
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model pp. 827-846 Downloads
Ning Zhong and David A. Schweidel

Volume 39, issue 3, 2020

Introduction to the Special Issue on Marketing Science and Health pp. 459-464 Downloads
Kusum Ailawadi, Tat Chan, Puneet Manchanda and K. Sudhir
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments pp. 465-486 Downloads
Romain Cadario and Pierre Chandon
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program pp. 487-499 Downloads
Kosuke Uetake and Nathan Yang
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection pp. 500-515 Downloads
Sam Hui, Parthasarathy Krishnamurthy, Shiv Kumar, Hareesha B. Siddegowda and Prachi Patel
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior pp. 516-539 Downloads
Tong Guo, Srinivasaraghavan Sriram and Puneet Manchanda
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty pp. 540-563 Downloads
Tinglong Dai and Shubhranshu Singh
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry pp. 564-586 Downloads
Anita Rao
Advertising in Health Insurance Markets pp. 587-611 Downloads
Bradley T. Shapiro
The Impact of Hospital Advertising on Patient Demand and Health Outcomes pp. 612-635 Downloads
Tongil “TI” Kim and Diwas Kc
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards pp. 636-662 Downloads
Tae Jung Yoon

Volume 39, issue 2, 2020

Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments pp. 285-295 Downloads
Qiang Zhang, Wenbo Wang and Yuxin Chen
Curation Algorithms and Filter Bubbles in Social Networks pp. 296-316 Downloads
Ron Berman and Zsolt Katona
Two-Sided Price Discrimination by Media Platforms pp. 317-338 Downloads
Song Lin
Modeling Dynamics in Crowdfunding pp. 339-365 Downloads
Chul Kim, P. K. Kannan, Michael Trusov and Andrea Ordanini
Service Product Design and Consumer Refund Policies pp. 366-381 Downloads
Xiao Huang and Dan Zhang
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test pp. 382-406 Downloads
Bart J. Bronnenberg, Jean-Pierre Dubé and Robert E. Sanders
Explaining Preference Heterogeneity with Mixed Membership Modeling pp. 407-426 Downloads
Marc R. Dotson, Joachim Büschken and Greg M. Allenby
Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items pp. 427-447 Downloads
Tetyana Kosyakova, Thomas Otter, Sanjog Misra and Christian Neuerburg
Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition pp. 448-451 Downloads
John H. Roberts

Volume 39, issue 1, 2020

Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending pp. 117–133 Downloads
Wooyong Jo, Sarang Sunder, Jeonghye Choi and Minakshi Trivedi
What Do News Aggregators Do? Evidence from Google News in Spain and Germany pp. 134–167 Downloads
Joan Calzada and Ricard Gil
Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior pp. 168–187 Downloads
Devesh Raval
Consumer Reactions to Drip Pricing pp. 188–210 Downloads
Shelle Santana, Steven K. Dallas and Vicki G. Morwitz
Yale School of Management, Yale University, New Haven, Connecticut 06520 pp. 1–4 Downloads
Avi Goldfarb, Ginger Jin and K. Sudhir
Consumer Protection on Kickstarter pp. 211–233 Downloads
Daniel Blaseg, Christian Schulze and Bernd Skiera
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia pp. 234–252 Downloads
André Bonfrer, Pradeep Chintagunta, John H. Roberts and David Corkindale
Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare pp. 253–280 Downloads
Marco J. W. Kotschedoff and Max J. Pachali
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? pp. 33–51 Downloads
Garrett A. Johnson, Scott K. Shriver and Shaoyin Du
Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry pp. 52–70 Downloads
Ali Umut Guler, Kanishka Misra and Vishal Singh
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search pp. 5–32 Downloads
Navdeep S. Sahni and Harikesh Nair
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets pp. 71–91 Downloads
Yan Lu, Debanjan Mitra, David Musto and Sugata Ray
Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection pp. 92–116 Downloads
Matthias Hunold, Reinhold Kesler and Ulrich Laitenberger
Page updated 2021-05-06