Marketing Science

1982 - 2020

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Volume 39, issue 2, 2020

Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments pp. 285-295

Qiang Zhang, Wenbo Wang and Yuxin Chen

Volume 39, issue 1, 2020

Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending pp. 117–133

Wooyong Jo, Sarang Sunder, Jeonghye Choi and Minakshi Trivedi

What Do News Aggregators Do? Evidence from Google News in Spain and Germany pp. 134–167

Joan Calzada and Ricard Gil

Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior pp. 168–187

Devesh Raval

Consumer Reactions to Drip Pricing pp. 188–210

Shelle Santana, Steven K. Dallas and Vicki G. Morwitz

Yale School of Management, Yale University, New Haven, Connecticut 06520 pp. 1–4

Avi Goldfarb, Ginger Jin and K. Sudhir

Consumer Protection on Kickstarter pp. 211–233

Daniel Blaseg, Christian Schulze and Bernd Skiera

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia pp. 234–252

André Bonfrer, Pradeep Chintagunta, John H. Roberts and David Corkindale

Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare pp. 253–280

Marco J. W. Kotschedoff and Max J. Pachali

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? pp. 33–51

Garrett A. Johnson, Scott K. Shriver and Shaoyin Du

Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry pp. 52–70

Ali Umut Guler, Kanishka Misra and Vishal Singh

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search pp. 5–32

Navdeep S. Sahni and Harikesh Nair

Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets pp. 71–91

Yan Lu, Debanjan Mitra, David Musto and Sugata Ray

Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection pp. 92–116

Matthias Hunold, Reinhold Kesler and Ulrich Laitenberger

Volume 38, issue 6, 2019

Editorial: An Update on the Frontiers Section pp. 913-917

K. Sudhir

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies pp. 918-926

Nico Neumann, Catherine E. Tucker and Timothy Whitfield

Frontiers: Asymmetric Effects of Recreational Cannabis Legalization pp. 927-936

Pengyuan Wang, Guiyang Xiong and Jian Yang

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases pp. 937-947

Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu

Monetizing Online Marketplaces pp. 948-972

Hana Choi and Carl F. Mela

Season Ticket Buyer Value and Secondary Market Options pp. 973-993

Michael Lewis, Yanwen Wang and Chunhua Wu

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising pp. 994-1022

Anna E. Tuchman

Search Advertising: Budget Allocation Across Search Engines pp. 1023-1037

Mohammad Zia and Ram C. Rao

Test & Roll: Profit-Maximizing A/B Tests pp. 1038-1058

Elea Feit and Ron Berman

The Strategic Implications of Scale in Choice-Based Conjoint Analysis pp. 1059-1081

John R. Hauser, Felix Eggers and Matthew Selove

Volume 38, issue 5, 2019

Mobile Hailing Technology and Taxi Driving Behaviors pp. 734-755

Yanwen Wang, Chunhua Wu and Ting Zhu

Mobile App Introduction and Online and Offline Purchases and Product Returns pp. 756-772

Unnati Narang and Venkatesh Shankar

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? pp. 773-792

Sam Ransbotham, Nicholas H. Lurie and Hongju Liu

Advertising Strategy in the Presence of Reviews: An Empirical Analysis pp. 793-811

Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio

Opinion Leaders and Product Variety pp. 812-834

Dmitri Kuksov and Chenxi Liao

Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep pp. 835-851

Sanjay Jain

Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts pp. 852-870

Tinglong Dai and Kinshuk Jerath

A Salesforce-Driven Model of Consumer Choice pp. 871-887

Bicheng Yang, Tat Chan and Raphael Thomadsen

Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality pp. 888-909

Cheng Chou, Tim Derdenger and Vineet Kumar

Volume 38, issue 4, 2019

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers pp. 543-566

Przemysław Jeziorski, Elena Krasnokutskaya and Olivia Ceccarini

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network pp. 567-583

Mina Ameri, Elisabeth Honka and Ying Xie

Learning in Online Advertising pp. 584-608

W. Jason Choi and Amin Sayedi

Search and Learning at a Daily Deals Website pp. 609-642

Mantian (Mandy) Hu, Chu (Ivy) Dang and Pradeep Chintagunta

Lead Offer Spillovers pp. 643-668

Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher and Kenneth C. Wilbur

Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data pp. 669-689

Zibin Xu and Anthony Dukes

Inference for Product Competition and Separable Demand pp. 690-710

Adam N. Smith, Peter E. Rossi and Greg M. Allenby

Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns pp. 711-727

Feihong Xia, Rabikar Chatterjee and Jerrold H. May

Volume 38, issue 3, 2019

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels pp. 365-391

Hui Li and Kannan Srinivasan

Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games pp. 392-416

Masakazu Ishihara and Andrew Ching

Recommending Products When Consumers Learn Their Preference Weights pp. 417-441

Daria Dzyabura and John R. Hauser

Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers pp. 442-460

Quan Zheng, Xiajun Amy Pan and Janice E. Carrillo

U-Shaped Conformity in Online Social Networks pp. 461-480

Monic Sun, Xiaoquan (Michael) Zhang and Feng Zhu

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic pp. 481-499

Beth L. Fossen and David A. Schweidel

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs pp. 500-515

Anthony Dukes and Yi Zhu

Brand Positioning Based on Brand Image–Country Image Fit pp. 516-538

Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler and Pascal Bruno

Volume 38, issue 2, 2019

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook pp. 193-225

Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments pp. 226-252

Kanishka Misra, Eric M. Schwartz and Jacob Abernethy

Effectiveness of Product Recommendations Under Time and Crowd Pressures pp. 253-273

Kohei Kawaguchi, Kosuke Uetake and Yasutora Watanabe

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? pp. 274-295

Beth L. Fossen and David A. Schweidel

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors pp. 296-316

O. Cem Ozturk, Pradeep Chintagunta and Sriram Venkataraman

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing pp. 317-342

Necati Ertekin, Jeffrey D. Shulman and Haipeng (Allan) Chen

Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz pp. 343-359

Marc Fischer

Volume 38, issue 1, 2019

Identifying Customer Needs from User-Generated Content pp. 1-20

Artem Timoshenko and John R. Hauser

Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? pp. 21-43

Miremad Soleymanian, Charles B. Weinberg and Ting Zhu

Cooperative Search Advertising pp. 44-67

Xinyu Cao and T. Tony Ke

The Performance Measurement Trap pp. 68-87

Dmitri Kuksov and J. Miguel Villas-Boas

Accounting for Discrepancies Between Online and Offline Product Evaluations pp. 88-106

Daria Dzyabura, Srikanth Jagabathula and Eitan Muller

Learning by Doing and the Demand for Advanced Products pp. 107-128

Yufeng Huang

Multimarket Value Creation and Competition pp. 129-149

Qiang Fu and Ganesh Iyer

Freemium as an Optimal Strategy for Market Dominant Firms pp. 150-169

Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan

Managing Consumer Deliberations in a Decentralized Distribution Channel pp. 170-190

Xi Li, Yanzhi Li and Mengze Shi