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Marketing Science

1982 - 2020

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Volume 39, issue 2, 2020

Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments pp. 285-295 Downloads
Qiang Zhang, Wenbo Wang and Yuxin Chen

Volume 39, issue 1, 2020

Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending pp. 117–133 Downloads
Wooyong Jo, Sarang Sunder, Jeonghye Choi and Minakshi Trivedi
What Do News Aggregators Do? Evidence from Google News in Spain and Germany pp. 134–167 Downloads
Joan Calzada and Ricard Gil
Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior pp. 168–187 Downloads
Devesh Raval
Consumer Reactions to Drip Pricing pp. 188–210 Downloads
Shelle Santana, Steven K. Dallas and Vicki G. Morwitz
Yale School of Management, Yale University, New Haven, Connecticut 06520 pp. 1–4 Downloads
Avi Goldfarb, Ginger Jin and K. Sudhir
Consumer Protection on Kickstarter pp. 211–233 Downloads
Daniel Blaseg, Christian Schulze and Bernd Skiera
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia pp. 234–252 Downloads
André Bonfrer, Pradeep Chintagunta, John H. Roberts and David Corkindale
Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare pp. 253–280 Downloads
Marco J. W. Kotschedoff and Max J. Pachali
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? pp. 33–51 Downloads
Garrett A. Johnson, Scott K. Shriver and Shaoyin Du
Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry pp. 52–70 Downloads
Ali Umut Guler, Kanishka Misra and Vishal Singh
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search pp. 5–32 Downloads
Navdeep S. Sahni and Harikesh Nair
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets pp. 71–91 Downloads
Yan Lu, Debanjan Mitra, David Musto and Sugata Ray
Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection pp. 92–116 Downloads
Matthias Hunold, Reinhold Kesler and Ulrich Laitenberger

Volume 38, issue 6, 2019

Editorial: An Update on the Frontiers Section pp. 913-917 Downloads
K. Sudhir
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies pp. 918-926 Downloads
Nico Neumann, Catherine E. Tucker and Timothy Whitfield
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization pp. 927-936 Downloads
Pengyuan Wang, Guiyang Xiong and Jian Yang
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases pp. 937-947 Downloads
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Monetizing Online Marketplaces pp. 948-972 Downloads
Hana Choi and Carl F. Mela
Season Ticket Buyer Value and Secondary Market Options pp. 973-993 Downloads
Michael Lewis, Yanwen Wang and Chunhua Wu
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising pp. 994-1022 Downloads
Anna E. Tuchman
Search Advertising: Budget Allocation Across Search Engines pp. 1023-1037 Downloads
Mohammad Zia and Ram C. Rao
Test & Roll: Profit-Maximizing A/B Tests pp. 1038-1058 Downloads
Elea Feit and Ron Berman
The Strategic Implications of Scale in Choice-Based Conjoint Analysis pp. 1059-1081 Downloads
John R. Hauser, Felix Eggers and Matthew Selove

Volume 38, issue 5, 2019

Mobile Hailing Technology and Taxi Driving Behaviors pp. 734-755 Downloads
Yanwen Wang, Chunhua Wu and Ting Zhu
Mobile App Introduction and Online and Offline Purchases and Product Returns pp. 756-772 Downloads
Unnati Narang and Venkatesh Shankar
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? pp. 773-792 Downloads
Sam Ransbotham, Nicholas H. Lurie and Hongju Liu
Advertising Strategy in the Presence of Reviews: An Empirical Analysis pp. 793-811 Downloads
Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
Opinion Leaders and Product Variety pp. 812-834 Downloads
Dmitri Kuksov and Chenxi Liao
Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep pp. 835-851 Downloads
Sanjay Jain
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts pp. 852-870 Downloads
Tinglong Dai and Kinshuk Jerath
A Salesforce-Driven Model of Consumer Choice pp. 871-887 Downloads
Bicheng Yang, Tat Chan and Raphael Thomadsen
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality pp. 888-909 Downloads
Cheng Chou, Tim Derdenger and Vineet Kumar

Volume 38, issue 4, 2019

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers pp. 543-566 Downloads
Przemysław Jeziorski, Elena Krasnokutskaya and Olivia Ceccarini
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network pp. 567-583 Downloads
Mina Ameri, Elisabeth Honka and Ying Xie
Learning in Online Advertising pp. 584-608 Downloads
W. Jason Choi and Amin Sayedi
Search and Learning at a Daily Deals Website pp. 609-642 Downloads
Mantian (Mandy) Hu, Chu (Ivy) Dang and Pradeep Chintagunta
Lead Offer Spillovers pp. 643-668 Downloads
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher and Kenneth C. Wilbur
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data pp. 669-689 Downloads
Zibin Xu and Anthony Dukes
Inference for Product Competition and Separable Demand pp. 690-710 Downloads
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns pp. 711-727 Downloads
Feihong Xia, Rabikar Chatterjee and Jerrold H. May

Volume 38, issue 3, 2019

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels pp. 365-391 Downloads
Hui Li and Kannan Srinivasan
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games pp. 392-416 Downloads
Masakazu Ishihara and Andrew Ching
Recommending Products When Consumers Learn Their Preference Weights pp. 417-441 Downloads
Daria Dzyabura and John R. Hauser
Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers pp. 442-460 Downloads
Quan Zheng, Xiajun Amy Pan and Janice E. Carrillo
U-Shaped Conformity in Online Social Networks pp. 461-480 Downloads
Monic Sun, Xiaoquan (Michael) Zhang and Feng Zhu
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic pp. 481-499 Downloads
Beth L. Fossen and David A. Schweidel
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs pp. 500-515 Downloads
Anthony Dukes and Yi Zhu
Brand Positioning Based on Brand Image–Country Image Fit pp. 516-538 Downloads
Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler and Pascal Bruno

Volume 38, issue 2, 2019

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook pp. 193-225 Downloads
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments pp. 226-252 Downloads
Kanishka Misra, Eric M. Schwartz and Jacob Abernethy
Effectiveness of Product Recommendations Under Time and Crowd Pressures pp. 253-273 Downloads
Kohei Kawaguchi, Kosuke Uetake and Yasutora Watanabe
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? pp. 274-295 Downloads
Beth L. Fossen and David A. Schweidel
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors pp. 296-316 Downloads
O. Cem Ozturk, Pradeep Chintagunta and Sriram Venkataraman
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing pp. 317-342 Downloads
Necati Ertekin, Jeffrey D. Shulman and Haipeng (Allan) Chen
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz pp. 343-359 Downloads
Marc Fischer

Volume 38, issue 1, 2019

Identifying Customer Needs from User-Generated Content pp. 1-20 Downloads
Artem Timoshenko and John R. Hauser
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? pp. 21-43 Downloads
Miremad Soleymanian, Charles B. Weinberg and Ting Zhu
Cooperative Search Advertising pp. 44-67 Downloads
Xinyu Cao and T. Tony Ke
The Performance Measurement Trap pp. 68-87 Downloads
Dmitri Kuksov and J. Miguel Villas-Boas
Accounting for Discrepancies Between Online and Offline Product Evaluations pp. 88-106 Downloads
Daria Dzyabura, Srikanth Jagabathula and Eitan Muller
Learning by Doing and the Demand for Advanced Products pp. 107-128 Downloads
Yufeng Huang
Multimarket Value Creation and Competition pp. 129-149 Downloads
Qiang Fu and Ganesh Iyer
Freemium as an Optimal Strategy for Market Dominant Firms pp. 150-169 Downloads
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Managing Consumer Deliberations in a Decentralized Distribution Channel pp. 170-190 Downloads
Xi Li, Yanzhi Li and Mengze Shi
Page updated 2023-06-05