Marketing Science

1982 - 2025

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Editorial: An Update on the Frontiers Section pp. 913-917: K. Sudhir
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies pp. 918-926: Nico Neumann, Catherine E. Tucker and Timothy Whitfield
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization pp. 927-936: Pengyuan Wang, Guiyang Xiong and Jian Yang
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases pp. 937-947: Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Monetizing Online Marketplaces pp. 948-972: Hana Choi and Carl F. Mela
Season Ticket Buyer Value and Secondary Market Options pp. 973-993: Michael Lewis, Yanwen Wang and Chunhua Wu
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising pp. 994-1022: Anna E. Tuchman
Search Advertising: Budget Allocation Across Search Engines pp. 1023-1037: Mohammad Zia and Ram C. Rao
Test & Roll: Profit-Maximizing A/B Tests pp. 1038-1058: Elea Feit and Ron Berman
The Strategic Implications of Scale in Choice-Based Conjoint Analysis pp. 1059-1081: John R. Hauser, Felix Eggers and Matthew Selove

Mobile Hailing Technology and Taxi Driving Behaviors pp. 734-755: Yanwen Wang, Chunhua Wu and Ting Zhu
Mobile App Introduction and Online and Offline Purchases and Product Returns pp. 756-772: Unnati Narang and Venkatesh Shankar
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? pp. 773-792: Sam Ransbotham, Nicholas H. Lurie and Hongju Liu
Advertising Strategy in the Presence of Reviews: An Empirical Analysis pp. 793-811: Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
Opinion Leaders and Product Variety pp. 812-834: Dmitri Kuksov and Chenxi Liao
Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep pp. 835-851: Sanjay Jain
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts pp. 852-870: Tinglong Dai and Kinshuk Jerath
A Salesforce-Driven Model of Consumer Choice pp. 871-887: Bicheng Yang, Tat Chan and Raphael Thomadsen
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality pp. 888-909: Cheng Chou, Tim Derdenger and Vineet Kumar

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers pp. 543-566: Przemysław Jeziorski, Elena Krasnokutskaya and Olivia Ceccarini
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network pp. 567-583: Mina Ameri, Elisabeth Honka and Ying Xie
Learning in Online Advertising pp. 584-608: W. Jason Choi and Amin Sayedi
Search and Learning at a Daily Deals Website pp. 609-642: Mantian (Mandy) Hu, Chu (Ivy) Dang and Pradeep Chintagunta
Lead Offer Spillovers pp. 643-668: Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher and Kenneth C. Wilbur
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data pp. 669-689: Zibin Xu and Anthony Dukes
Inference for Product Competition and Separable Demand pp. 690-710: Adam N. Smith, Peter E. Rossi and Greg M. Allenby
Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns pp. 711-727: Feihong Xia, Rabikar Chatterjee and Jerrold H. May

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels pp. 365-391: Hui Li and Kannan Srinivasan
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games pp. 392-416: Masakazu Ishihara and Andrew Ching
Recommending Products When Consumers Learn Their Preference Weights pp. 417-441: Daria Dzyabura and John R. Hauser
Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers pp. 442-460: Quan Zheng, Xiajun Amy Pan and Janice E. Carrillo
U-Shaped Conformity in Online Social Networks pp. 461-480: Monic Sun, Xiaoquan (Michael) Zhang and Feng Zhu
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic pp. 481-499: Beth L. Fossen and David A. Schweidel
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs pp. 500-515: Anthony Dukes and Yi Zhu
Brand Positioning Based on Brand Image–Country Image Fit pp. 516-538: Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler and Pascal Bruno

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook pp. 193-225: Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments pp. 226-252: Kanishka Misra, Eric M. Schwartz and Jacob Abernethy
Effectiveness of Product Recommendations Under Time and Crowd Pressures pp. 253-273: Kohei Kawaguchi, Kosuke Uetake and Yasutora Watanabe
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? pp. 274-295: Beth L. Fossen and David A. Schweidel
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors pp. 296-316: O. Cem Ozturk, Pradeep Chintagunta and Sriram Venkataraman
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing pp. 317-342: Necati Ertekin, Jeffrey D. Shulman and Haipeng (Allan) Chen
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz pp. 343-359: Marc Fischer

Identifying Customer Needs from User-Generated Content pp. 1-20: Artem Timoshenko and John R. Hauser
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? pp. 21-43: Miremad Soleymanian, Charles B. Weinberg and Ting Zhu
Cooperative Search Advertising pp. 44-67: Xinyu Cao and T. Tony Ke
The Performance Measurement Trap pp. 68-87: Dmitri Kuksov and J. Miguel Villas-Boas
Accounting for Discrepancies Between Online and Offline Product Evaluations pp. 88-106: Daria Dzyabura, Srikanth Jagabathula and Eitan Muller
Learning by Doing and the Demand for Advanced Products pp. 107-128: Yufeng Huang
Multimarket Value Creation and Competition pp. 129-149: Qiang Fu and Ganesh Iyer
Freemium as an Optimal Strategy for Market Dominant Firms pp. 150-169: Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Managing Consumer Deliberations in a Decentralized Distribution Channel pp. 170-190: Xi Li, Yanzhi Li and Mengze Shi