Marketing Science

1982 - 2025

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Editorial pp. iii-iv: Brian T. Ratchford
2001: A Marketing Odyssey pp. 331-336: Joel H. Steckel and Ed Brody
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College pp. 337-348: David B. Montgomery
Market Measurement and Analysis: The First “Marketing Science” Conference pp. 349-356: Dick R. Wittink
Founding pp. 357-359: Donald G. Morrison
Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science pp. 360-363: Frank M. Bass
The History of the Marketing College Is a Work in Progress pp. 364-372: John D. C. Little
The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are pp. 373-381: Lewis G. Pringle
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through pp. 382-404: Nanda Kumar, Surendra Rajiv and Abel Jeuland
Pizzas: p or Square? Psychophysical Biases in Area Comparisons pp. 405-425: Robert E. Krider, Priya Raghubir and Aradhna Krishna
The Spatial Representation of Market Information pp. 426-441: Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data pp. 442-456: Pradeep Chintagunta

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell pp. 219-243: Jinhong Xie and Steven M. Shugan
Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer pp. 244-264: K. Sudhir
Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design? pp. 265-283: Preyas S. Desai
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables pp. 284-299: Bart J. Bronnenberg and Vijay Mahajan
Consumer Heterogeneity and Competitive Price-Matching Guarantees pp. 300-314: Yuxin Chen, Chakravarthi Narasimhan and Z. John Zhang
Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand pp. 315-327: Eric T. Anderson and Duncan I. Simester

Reward Programs and Tacit Collusion pp. 99-120: Byung-Do Kim, Mengze Shi and Kannan Srinivasan
Are Sale Signs Less Effective When More Products Have Them? pp. 121-142: Eric T. Anderson and Duncan I. Simester
Delegating Pricing Decisions pp. 143-169: Pradeep Bhardwaj
Designing Optimal Sales Contests: A Theoretical Perspective pp. 170-193: Ajay Kalra and Mengze Shi
Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects pp. 194-215: Shun Yin Lam, Mark Vandenbosch, John Hulland and Michael Pearce

Editorial pp. iii-v: Brian T. Ratchford
The Category-Demand Effects of Price Promotions pp. 1-22: Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps and Dominique M. Hanssens
Individual Marketing with Imperfect Targetability pp. 23-41: Yuxin Chen, Chakravarthi Narasimhan and Z. John Zhang
Competitive Pricing Behavior in the Auto Market: A Structural Analysis pp. 42-60: K. Sudhir
Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets pp. 61-81: Ram C. Rao and Niladri Syam
Customer Referral Management: Optimal Reward Programs pp. 82-95: Eyal Biyalogorsky, Eitan Gerstner and Barak Libai
Focus on Authors pp. 96-97: Anonymous
Ad Hoc Reviewers pp. 98-98: Brian T. Ratchford

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings pp. 297-312: Michel Wedel and Rik Pieters
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs pp. 313-327: Chakravarthi Narasimhan and Z. John Zhang
A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models pp. 328-347: Asim Ansari, Kamel Jedidi and Sharan Jagpal
Experimental Evidence for Agency Models of Salesforce Compensation pp. 348-365: Mrinal Ghosh and George John
New Product Diffusion Acceleration: Measurement and Analysis pp. 366-380: Christophe Van den Bulte
Multiple Messages to Retain Retailers: Signaling New Product Demand pp. 381-389: Preyas S. Desai
Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model pp. 390-396: Hao Zhao
Focus on Authors pp. 397-398: Anonymous

Markets for Product Modification Information pp. 203-225: Ganesh Iyer and David Soberman
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures pp. 226-243: Jehoshua Eliashberg, Jedid-Jah Jonker, Mohanbir S. Sawhney and Berend Wierenga
The Impact of Discrete Bidding and Bidder Aggressiveness on Sellers' Strategies in Open English Auctions: Reserves and Covert Shilling pp. 244-265: Atanu R. Sinha and Eric A. Greenleaf
Accurate Retail Testing of Fashion Merchandise: Methodology and Application pp. 266-278: Marshall Fisher and Kumar Rajaram
Parallel Imports: Challenges from Unauthorized Distribution Channels pp. 279-294: Reza Ahmadi and B. Rachel Yang
Focus on Authors pp. 295-296: Anonymous

Collaborating to Compete pp. 105-126: Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju and Amnon Rapoport
Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market pp. 127-148: Vrinda Kadiyali, Pradeep Chintagunta and Naufel Vilcassim
A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models pp. 149-162: Thomas S. Shively, Greg M. Allenby and Robert Kohn
Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay pp. 163-184: Joydeep Srivastava, Dipankar Chakravarti and Amnon Rapoport
Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity pp. 185-200: David R. Bell and James M. Lattin
Focus on Authors pp. 201-202: Anonymous

The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet pp. 1-3: Donna L. Hoffman
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids pp. 4-21: Gerald Häubl and Valerie Trifts
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach pp. 22-42: Thomas P. Novak, Donna L. Hoffman and Yiu-Fai Yung
The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines pp. 43-62: Eric T. Bradlow and David C. Schmittlein
Bundling and Competition on the Internet pp. 63-82: Yannis Bakos and Erik Brynjolfsson
Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution pp. 83-103: John G. Lynch , Jr. and Dan Ariely
Focus on Authors pp. 104-104: Anonymous