Marketing Science

1982 - 2025

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Volume 24, issue 4, 2005

Marketing and Designing Transaction Games pp. 525-530

Steven M. Shugan

Cheap Talk and Bogus Network Externalities in the Emerging Technology Market pp. 531-543

Xiaotong Li

Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction pp. 544-555

Vikas Mittal, Eugene W. Anderson, Akin Sayrak and Pandu Tadikamalla

Generic and Brand Advertising Strategies in a Dynamic Duopoly pp. 556-568

Frank M. Bass, Anand Krishnamoorthy, Ashutosh Prasad and Suresh Sethi

Customized Products: A Competitive Analysis pp. 569-584

Niladri B. Syam, Ranran Ruan and James D. Hess

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field? pp. 585-594

Stefan Stremersch and Peter Verhoef

Prediction in Marketing Using the Support Vector Machine pp. 595-615

Dapeng Cui and David Curry

The Effect of Product Assortment Changes on Customer Retention pp. 616-622

Sharad Borle, Peter Boatwright, Joseph B. Kadane, Joseph C. Nunes and Shmueli Galit

Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice pp. 623-634

Wolfgang Jank and P. K. Kannan

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies pp. 635-645

Robert E. Krider, Tieshan Li, Yong Liu and Charles B. Weinberg

Focus on Authors pp. 646-648

Anonymous

Volume 24, issue 3, 2005

Editorial: A Thanks to the Many Individuals Who Make Publication of Possible pp. 305-309

Steven M. Shugan

The 2004 ISMS Practice Prize Competition pp. 310-312

Gary L. Lilien

The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation pp. 313-331

Andris A. Zoltners and Prabhakant Sinha

Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World pp. 332-333

Leonard M. Lodish

Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods pp. 334-350

Suresh Divakar, Brian T. Ratchford and Venkatesh Shankar

Practice Prize Reports pp. 351-366

Ashish Sinha, J. Jeffrey Inman, Yantao Wang, Joonwook Park, Gerard J. Tellis, Rajesh K. Chandy, Deborah MacInnis and Pattana Thaivanich

Conditioning Prices on Purchase History pp. 367-381

Alessandro Acquisti and Hal Varian

Overchoice and Assortment Type: When and Why Variety Backfires pp. 382-395

John T. Gourville and Dilip Soman

Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence pp. 396-414

Wilfred Amaldoss and Amnon Rapoport

Generalized Robust Conjoint Estimation pp. 415-429

Theodoros Evgeniou, Constantinos Boussios and Giorgos Zacharia

Promotion Effect on Endogenous Consumption pp. 430-443

Baohong Sun

Accounting for Primary and Secondary Demand Effects with Aggregate Data pp. 444-460

Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta

The Targeting of Advertising pp. 461-476

Ganesh Iyer, David Soberman and J. Miguel Villas-Boas

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM pp. 477-489

Roland T. Rust and Peter Verhoef

Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information pp. 490-497

Birendra K. Mishra and Ashutosh Prasad

The Impact of Utility Balance and Endogeneity in Conjoint Analysis pp. 498-507

John Hauser and Olivier Toubia

Modeling Movie Life Cycles and Market Share pp. 508-517

Andrew Ainslie, Xavier Drèze and Fred Zufryden

Focus on Authors pp. 518-522

Anonymous

Erratum pp. 523-523

Anonymous

Volume 24, issue 2, 2005

Brand Loyalty Programs: Are They Shams? pp. 185-193

Steven M. Shugan

Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should pp. 194-205

France Leclerc, Christopher K. Hsee and Joseph C. Nunes

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior pp. 206-217

Utpal M. Dholakia and Itamar Simonson

Third-Party Product Review and Firm Marketing Strategy pp. 218-240

Yubo Chen and Jinhong Xie

Customized Advertising via a Common Media Distributor pp. 241-253

Esther Gal-Or and Mordechai Gal-Or

Channel Coordination in the Presence of a Dominant Retailer pp. 254-262

Jagmohan Raju and Z. John Zhang

The Effect of Standardized Information on Firm Survival and Marketing Strategies pp. 263-274

Christine Moorman, Rex Du and Carl F. Mela

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model pp. 275-284

Peter S. Fader, Bruce G. S. Hardie and Ka Lok Lee

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis pp. 285-293

John C. Liechty, Duncan K. H. Fong and Wayne S. DeSarbo

Results on the Standard Error of the Coefficient Alpha Index of Reliability pp. 294-301

Adam Duhachek, Anne T. Coughlan and Dawn Iacobucci

Focus on Authors pp. 302-304

Anonymous

Volume 24, issue 1, 2005

—Growth and Evolution pp. 1-2

John Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin and Joel Steckel

Comments on Competitive Responsiveness pp. 3-7

Steven M. Shugan

Competitive Responsiveness pp. 8-11

David J. Reibstein and Dick R. Wittink

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses pp. 12-24

Kusum L. Ailawadi, Praveen K. Kopalle and Scott A. Neslin

Planning Marketing-Mix Strategies in the Presence of Interaction Effects pp. 25-34

Prasad A. Naik, Kalyan Raman and Russell S. Winer

Competitive Reactions to Advertising and Promotion Attacks pp. 35-54

Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe

Competitor See, Competitor Do: Incumbent Entry in New Market Niches pp. 55-66

Marion Debruyne and David J. Reibstein

Strategic Pricing and Detailing Behavior in International Markets pp. 67-80

Pradeep Chintagunta and Ramarao Desiraju

Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis pp. 81-95

Jean-Pierre Dubé and Puneet Manchanda

Time-Varying Competition pp. 96-109

K. Sudhir, Pradeep Chintagunta and Vrinda Kadiyali

A General Theory of Pass-Through in Channels with Category Management and Retail Competition pp. 110-122

Sridhar Moorthy

Own-Brand and Cross-Brand Retail Pass-Through pp. 123-137

David Besanko, Jean-Pierre Dubé and Sachin Gupta

Reasoning About Competitive Reactions: Evidence from Executives pp. 138-149

David B. Montgomery, Marian Chapman Moore and Joel E. Urbany

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies pp. 150-164

John H. Roberts, Charles J. Nelson and Pamela D. Morrison

Research Issues at the Boundary of Competitive Dynamics and Market Evolution pp. 165-174

David Soberman and Hubert Gatignon

Focus on Authors pp. 175-178

Anonymous

Guest Area Editors and Ad Hoc Reviewers pp. 179-184

Anonymous