Marketing Science

1982 - 2025

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Volume 35, issue 5, 2016

Zooming In on Choice: How Do Consumers Search for Cameras Online? pp. 693-712

Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela

Monetizing Ratings Data for Product Research pp. 713-726

Nino Hardt, Alex Varbanov and Greg M. Allenby

Social Responsibility and Product Innovation pp. 727-742

Ganesh Iyer and David A. Soberman

Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense pp. 743-755

C. Jeffrey Cai and Jagmohan S. Raju

A Model of Unorganized and Organized Retailing in Emerging Economies pp. 756-778

Kinshuk Jerath, S. Sajeesh and Z. John Zhang

Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity pp. 779-799

Michael Platzer and Thomas Reutterer

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel pp. 800-809

Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang

Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption pp. 810-826

Bram Foubert and Els Gijsbrechts

Volume 35, issue 4, 2016

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets pp. 539-564

Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment pp. 565-575

Yanwen Wang, Michael Lewis, Cynthia Cryder and Jim Sprigg

Competitive Targeted Advertising with Price Discrimination pp. 576-587

Rosa Esteves and Joana Resende

Price Reactions to Rivals’ Local Channel Exits pp. 588-604

O. Cem Ozturk, Sriram Venkataraman and Pradeep Chintagunta

Too Much Information? Information Provision and Search Costs pp. 605-618

Fernando Branco, Monic Sun and J. Miguel Villas-Boas

Decision Stages and Asymmetries in Regular Retail Price Pass-Through pp. 619-639

Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester

Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry pp. 640-655

Benny Mantin and Eran Rubin

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings pp. 656-675

Alok R. Saboo, Anindita Chakravarty and Rajdeep Grewal

Dynamic Incentives in Sales Force Compensation pp. 676-689

Olivier Rubel and Ashutosh Prasad

Volume 35, issue 3, 2016

Editorial—Marketing Science and Big Data pp. 341-342

Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser

Mining Brand Perceptions from Twitter Social Networks pp. 343-362

Aron Culotta and Jennifer Cutler

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing pp. 363-388

Xiao Liu, Param Vir Singh and Kannan Srinivasan

Model-Based Purchase Predictions for Large Assortments pp. 389-404

Bruno J.D. Jacobs, Bas Donkers and Dennis Fok

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting pp. 405-426

Michael Trusov, Liye Ma and Zainab Jamal

Scalable Rejection Sampling for Bayesian Hierarchical Models pp. 427-444

Michael Braun and Paul Damien

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning pp. 445-464

Dongling Huang and Lan Luo

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces pp. 465-483

Joel Barajas, Ram Akella, Marius Holtan and Aaron Flores

A Video-Based Automated Recommender (VAR) System for Garments pp. 484-510

Shasha Lu, Li Xiao and Min Ding

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data pp. 511-534

Daniel M. Ringel and Bernd Skiera

Volume 35, issue 2, 2016

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment pp. 201-217

Elisa Montaguti, Scott A. Neslin and Sara Valentini

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness pp. 218-233

Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose

Credit Scoring with Social Network Data pp. 234-258

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas

Keyword Management Costs and “Broad Match” in Sponsored Search Advertising pp. 259-274

Wilfred Amaldoss, Kinshuk Jerath and Amin Sayedi

Satisfaction Spillovers Across Categories pp. 275-283

Xiaojing Dong and Pradeep Chintagunta

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach pp. 284-303

Dae-Yong Ahn, Jason A. Duan and Carl F. Mela

Managing Price Promotions Within a Product Line pp. 304-318

Maxim Sinitsyn

Price Promotions in Choice Models pp. 319-334

John R. Howell, Sanghak Lee and Greg M. Allenby

Volume 35, issue 1, 2016

Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production pp. 1-9

K. Sudhir

Will a Fat Tax Work? pp. 10-26

Romana Khan, Kanishka Misra and Vishal Singh

Estimation of Beauty Contest Auctions pp. 27-54

Hema Yoganarasimhan

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes pp. 55-72

Yanwen Wang, Michael Lewis and Vishal Singh

Impact of Competition on Product Decisions: Movie Choices of Exhibitors pp. 73-92

Yesim Orhun, Sriram Venkataraman and Pradeep Chintagunta

The Strategic Role of Exchange Promotions pp. 93-112

Preyas S. Desai, Devavrat Purohit and Bo Zhou

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition pp. 113-127

Bing Jing

Turf Wars: Product Line Strategies in Competitive Markets pp. 128-141

Yogesh V. Joshi, David J. Reibstein and Z. John Zhang

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment pp. 142-157

Mitchell J. Lovett and Richard Staelin

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs pp. 158-181

Andrew Ching, Robert Clark, Ignatius Horstmann and Hyunwoo Lim

An Analysis and Visualization Methodology for Identifying and Testing Market Structure pp. 182-197

Stephen L. France and Sanjoy Ghose

Volume 34, issue 6, 2015

Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History pp. 779-786

B. P. S. Murthi, Ram C. Rao and Brian T. Ratchford

2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition pp. 787-788

P. K. Kannan

Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites pp. 789-803

Martin Natter, Ana-Marija Ozimec and Ju-Young Kim

Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium pp. 804-814

V. Kumar, Amalesh Sharma, Naveen Donthu and Carey Rountree

Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia pp. 815-824

Ken Roberts, John H. Roberts, Peter Danaher and Rohan Raghavan

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India pp. 825-842

Vishal Narayan, Vithala R. Rao and K. Sudhir

A Flexible Yet Globally Regular Multigood Demand System pp. 843-863

Nitin Mehta

Robust New Product Pricing pp. 864-881

Benjamin R. Handel and Kanishka Misra

Keyword Search Advertising and Limited Budgets pp. 882-896

Woochoel Shin

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers pp. 897-905

Shijie Lu, Yi Zhu and Anthony Dukes

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis pp. 906-921

Chunhua Wu

Volume 34, issue 5, 2015

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter pp. 627-645

Liye Ma, Baohong Sun and Sunder Kekre

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination pp. 646-668

Yacheng Sun, Shibo Li and Baohong Sun

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where pp. 669-688

Alexander Bleier and Maik Eisenbeiss

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels pp. 689-701

Yan Dong, Kefeng Xu, Tony Haitao Cui and Yuliang Yao

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management pp. 702-721

Guofang Huang, Ahmed Khwaja and K. Sudhir

Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel pp. 722-738

Jian Ni and Kannan Srinivasan

The Economic Value of Online Reviews pp. 739-754

Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies pp. 755-774

Terrence August, Duy Dao and Hyoduk Shin

Volume 34, issue 4, 2015

Editorial —Marketing Science in Emerging Markets pp. 473-479

Laxman Narasimhan, Kannan Srinivasan and K. Sudhir

Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh pp. 480-499

Grant Miller and Ahmed Mobarak

The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption pp. 500-521

K. Sudhir and Debabrata Talukdar

Untangling Searchable and Experiential Quality Responses to Counterfeits pp. 522-538

Yi Qian, Qiang Gong and Yuxin Chen

Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One? pp. 539-554

Kaifu Zhang

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk pp. 555-572

Niket Jindal and Leigh McAlister

Social Learning in Networks of Friends versus Strangers pp. 573-589

Jurui Zhang, Yong Liu and Yubo Chen

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence pp. 590-605

Jeffrey D. Shulman, Marcus Cunha and Julian K. Saint Clair

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising pp. 606-623

Tat Y. Chan and Young-Hoon Park

Volume 34, issue 3, 2015

Editorial—Acknowledging 2014 Marketing Science Contributions pp. 309-310

Preyas S. Desai

Television Advertising and Online Shopping pp. 311-330

Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Product and Pricing Decisions in Crowdfunding pp. 331-345

Ming Hu, Xi Li and Mengze Shi

Construction of Heterogeneous Conjoint Choice Designs: A New Approach pp. 346-366

Qing Liu and Yihui (Elina) Tang

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community pp. 367-387

Puneet Manchanda, Grant Packard and Adithya Pattabhiramaiah

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach pp. 388-407

Sridhar Narayanan and Kirthi Kalyanam

Social Contagion in New Product Trial and Repeat pp. 408-429

Raghuram Iyengar, Christophe Van den Bulte and Jae Young Lee

Online Content Pricing: Purchase and Rental Markets pp. 430-451

Anita Rao

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes pp. 452-470

Brett Gordon and Baohong Sun

Volume 34, issue 2, 2015

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior pp. 179-194

Hee Mok Park and Puneet Manchanda

Predicting Customer Value Using Clumpiness: From RFM to RFMC pp. 195-208

Yao Zhang, Eric T. Bradlow and Dylan S. Small

Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms pp. 218-234

Sridhar Balasubramanian, Shantanu Bhattacharya and Vish V. Krishnan

Skimming or Penetration? Strategic Dynamic Pricing for New Products pp. 235-249

Martin Spann, Marc Fischer and Gerard J. Tellis

Effect of Customer-Centric Structure on Long-Term Financial Performance pp. 250-268

Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson and Robert W. Palmatier

Managing Blood Donations with Marketing pp. 269-280

Ashwin Aravindakshan, Olivier Rubel and Oliver Rutz

The Reach and Persuasiveness of Viral Video Ads pp. 281-296

Catherine Tucker

Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl pp. 297-299

Martin Spann, Robert Zeithammer and Gerald Häubl

Call for Nominations—Editor-in-Chief, Marketing Science pp. 306-306

Kannan Srinivasan

Volume 34, issue 1, 2015

Learning from Experience, Simply pp. 1-19

Song Lin, Juanjuan Zhang and John R. Hauser

Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa pp. 20-38

Mitsukuni Nishida

Risk Preferences and Demand Drivers of Extended Warranties pp. 39-58

Pranav Jindal

Aggregation Bias in Sponsored Search Data: The Curse and the Cure pp. 59-77

Vibhanshu Abhishek, Kartik Hosanagar and Peter S. Fader

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol pp. 78-97

Scott K. Shriver

Design Innovativeness and Product Sales' Evolution pp. 98-115

Gaia Rubera

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs pp. 116-133

Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred pp. 134-143

Michel Wedel and Rik Pieters

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments pp. 144-159

Qiang Liu, Thomas Steenburgh and Sachin Gupta

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective pp. 160-175

Alberto Sa Vinhas and Jan B. Heide