Marketing Science

1982 - 2025

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Volume 16, issue 4, 1997

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences pp. 295-314

Piyush Kumar, Manohar U. Kalwani and Maqbool Dada

Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data pp. 315-337

Alan L. Montgomery

Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models pp. 338-353

Christophe Van den Bulte and Gary L. Lilien

Mixing Behavior in Cross-Country Diffusion pp. 354-369

William P. Putsis, Jr., Sridhar Balasubramanian, Edward W. Kaplan and Subrata K. Sen

A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice pp. 370-391

Patricia M. West, Patrick L. Brockett and Linda L. Golden

Volume 16, issue 3, 1997

Vertical Strategic Interaction: Implications for Channel Pricing Strategy pp. 185-207

Eunkyu Lee and Richard Staelin

Why Store Brand Penetration Varies by Retailer pp. 208-227

Sanjay K. Dhar and Stephen J. Hoch

Dual Distribution Channels: The Competition Between Rental Agencies and Dealers pp. 228-245

Devavrat Purohit

Side Payments in Marketing pp. 246-255

John Hauser, Duncan I. Simester and Birger Wernerfelt

Will It Every Fly? Modeling the Takeoff of Really New Consumer Durables pp. 256-270

Peter N. Golder and Gerard J. Tellis

Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration pp. 271-293

Venkatesh Shankar

Volume 16, issue 2, 1997

A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation pp. 97-111

J. Jeffrey Inman, James S. Dyer and Jianmin Jia

Slotting Allowances and New Product Introductions pp. 112-128

Martin A. Lariviere and V. Padmanabhan

Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services pp. 129-145

Eugene W. Anderson, Claes Fornell and Roland T. Rust

Products with Branded Components: An Approach for Premium Pricing and Partner Selection pp. 146-165

R. Venkatesh and Vijay Mahajan

Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework pp. 166-181

Kirthi Kalyanam and Daniel S. Putler

Volume 16, issue 1, 1997

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time pp. 1-23

Paul R. Messinger and Chakravarthi Narasimhan

Marketing Information: A Competitive Analysis pp. 24-38

Miklos Sarvary and Philip M. Parker

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity pp. 39-59

Kamel Jedidi, Harsharanjeet S. Jagpal and Wayne S. DeSarbo

Supermarket Competition: The Case of Every Day Low Pricing pp. 60-80

Rajiv Lal and Ram Rao

Manufacturer's Return Policies and Retail Competition pp. 81-94

V. Padmanabhan and Ivan Png

Focus on Authors pp. 95-96

Anonymous

Volume 15, issue 4, 1996

Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking pp. 301-320

Dan Horsky and Paul Nelson

The Value of Purchase History Data in Target Marketing pp. 321-340

Peter Rossi, Robert E. McCulloch and Greg M. Allenby

Controllable Factors of New Product Success: A Cross-National Comparison pp. 341-358

Roger J. Calantone, Jeffrey B. Schmidt and X. Michael Song

A Dynamic Analysis of Market Structure Based on Panel Data pp. 359-378

Tulin Erdem

Asymmetric Promotion Effects and Brand Positioning pp. 379-394

Bart J. Bronnenberg and Luc Wathieu

Volume 15, issue 3, 1996

Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach pp. 207-221

Kirthi Kalyanam

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share pp. 222-242

Douglas Bowman and Hubert Gatignon

A Multiplicative Fixed-Effects Model of Consumer Choice pp. 243-261

Purushottam Papatla

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model pp. 262-279

Füsun Gönül and Kannan Srinivasan

A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice pp. 280-299

Rishin Roy, Pradeep Chintagunta and Sudeep Haldar

Volume 15, issue 2, 1996

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures pp. 113-131

Mohanbir S. Sawhney and Jehoshua Eliashberg

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory pp. 132-151

Rajiv Lal and Chakravarthi Narasimhan

Modeling Preference and Structural Heterogeneity in Consumer Choice pp. 152-172

Wagner A. Kamakura, Byung-Do Kim and Jonathan Lee

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs pp. 173-191

Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits pp. 192-203

Sanjay K. Dhar, Donald G. Morrison and Jagmohan S. Raju

Volume 15, issue 1, 1996

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets pp. 1-20

Tulin Erdem and Michael Keane

A Theory of Forward Buying, Merchandising, and Trade Deals pp. 21-37

Rajiv Lal, John D. C. Little and J. Miguel Villas-Boas

A Segment-Level Model of Category Volume and Brand Choice pp. 38-59

William R. Dillon and Sunil Gupta

Asymmetric Reference Price Effects and Dynamic Pricing Policies pp. 60-85

Praveen K. Kopalle, Ambar G. Rao and João L. Assunção

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence pp. 86-108

Deepak Agrawal

Addendum to “Cross-Validating Regression Models in Marketing Research” Vol. 12, No. 4, Fall 1993, pp. 415–427 pp. 109-109

Joel H. Steckel and Wilfried R. Vanhonacker

Volume 14, issue 4, 1995

Channel Coordination Mechanisms for Customer Satisfaction pp. 343-359

Wujin Chu and Preyas S. Desai

Channel Coordination When Retailers Compete pp. 360-377

Charles A. Ingene and Mark E. Parry

Optimal Selection for Direct Mail pp. 378-394

Jan Roelf Bult and Tom Wansbeek

Competitive Coupon Targeting pp. 395-416

Greg Shaffer and Z. John Zhang

Why Do We Observe Minimal Warranties? pp. 417-441

Nancy A. Lutz and V. Padmanabhan

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs pp. 442-466

Sridhar Moorthy and Kannan Srinivasan

Volume 14, issue 3_supplement, 1995

Introduction to the Special Issue: Empirical Generalizations in Marketing pp. G1-G5

Frank M. Bass and Jerry Wind

Empirical Generalizations and Marketing Science: A Personal View pp. G6-G19

Frank M. Bass

Empirical Generalisations, Theory, and Method pp. G20-G28

A. S. C. Ehrenberg

Good Empirical Generalizations pp. G29-G35

Patrick Barwise

Empirical Marketing Generalization Using Meta-Analysis pp. G36-G46

John U. Farley, Donald R. Lehmann and Alan Sawyer

Searching for Generalizations in Business Marketing Negotiations pp. G47-G60

Jehoshua Eliashberg, Gary L. Lilien and Nam Kim

A Latent Look at Empirical Generalizations pp. G61-G70

Donald G. Morrison and Jorge Silva-Risso

Patterns of Buyer Behavior: Regularities, Models, and Extensions pp. G71-G78

Mark Uncles, Andrew Ehrenberg and Kathy Hammond

Diffusion of New Products: Empirical Generalizations and Managerial Uses pp. G79-G88

Vijay Mahajan, Eitan Muller and Frank M. Bass

Game Theory and Empirical Generalizations Concerning Competitive Promotions pp. G89-G100

Ram C. Rao, Ramesh V. Arjunji and B. P. S. Murthi

Competitive Response and Equilibria pp. G101-G108

Rajiv Lal and V. Padmanabhan

Empirical Generalizations About Market Evolution and Stationarity pp. G109-G121

Marnik G. Dekimpe and Dominique M. Hanssens

How Promotions Work pp. G122-G132

Robert C. Blattberg, Richard Briesch and Edward J. Fox

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising pp. G133-G140

Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson and Mary Ellen Stevens

Generalizing What Is Known About Temporal Aggregation and Advertising Carryover pp. G141-G150

Robert P. Leone

Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price pp. G151-G160

Anil Kaul and Dick R. Wittink

Empirical Generalizations from Reference Price Research pp. G161-G169

Gurumurthy Kalyanaram and Russell S. Winer

The Underlying Structure of Brand Awareness Scores pp. G170-G179

Gilles Laurent, Jean-Noël Kapferer and Françoise Roussel

Empirical Generalizations in the Modeling of Consumer Choice pp. G180-G189

Robert Meyer and Eric J. Johnson

Market Share and Distribution: A Generalization, a Speculation, and Some Implications pp. G190-G202

David J. Reibstein and Paul W. Farris

The Quality of Economic Output: Empirical Generalizations About Its Distribution and Relationship to Market Share pp. G203-G211

Claes Fornell

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research pp. G212-G221

Gurumurthy Kalyanaram, William T. Robinson and Glen L. Urban

Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending pp. G222-G236

William Boulding and Richard Staelin

Volume 14, issue 3, 1995

Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential pp. 253-270

Paul E. Green and Abba M. Krieger

Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? pp. 271-299

Gerard J. Tellis and Fred S. Zufryden

A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data pp. 300-325

Makoto Abe

The Spatial Representation of Heterogeneous Consideration Sets pp. 326-342

Wayne S. Desarbo and Kamel Jedidi

Volume 14, issue 2, 1995

The Forecaster's Dilemma pp. 123-147

Chaim M. Ehrman and Steven M. Shugan

Flexibility in Consumer Purchasing for Uncertain Future Tastes pp. 148-165

John W. Walsh

Signalling Price Image Using Advertised Prices pp. 166-188

Duncan Simester

Has Power Shifted in the Grocery Channel? pp. 189-223

Paul R. Messinger and Chakravarthi Narasimhan

Product and Price Competition in a Two-Dimensional Vertical Differentiation Model pp. 224-249

Mark B. Vandenbosch and Charles B. Weinberg

A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992) pp. 250-252

Pamela W. Henderson and Bruce Buchanan

Volume 14, issue 1, 1995

The Persistence of Marketing Effects on Sales pp. 1-21

Marnik G. Dekimpe and Dominique M. Hanssens

A Three-Stage Model of Industrial Trade Show Performance pp. 22-42

Srinath Gopalakrishna and Gary L. Lilien

Pull Promotions and Channel Coordination pp. 43-60

Eitan Gerstner and James D. Hess

A High-Tech Product Market Share Model with Customer Expectations pp. 61-81

Eileen Bridges, Chi Kin (Bennett) Yim and Richard A. Briesch

The Impact of Reference Price Effects on the Profitability of Price Promotions pp. 82-104

Eric A. Greenleaf

Competing Coupon Promotions and Category Sales pp. 105-122

Jeongwen Chiang