Marketing Science

1982 - 2025

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Volume 26, issue 6, 2007

—Causality, Unintended Consequences and Deducing Shared Causes pp. 731-741

Steven M. Shugan

Zero as a Special Price: The True Value of Free Products pp. 742-757

Kristina Shampanier, Nina Mazar and Dan Ariely

The Value of Quality pp. 758-773

Gerard J. Tellis and Joseph Johnson

Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases pp. 774-791

Ramesh Sankaranarayanan

Product Positioning and Competition: The Role of Location in the Fast Food Industry pp. 792-804

Raphael Thomadsen

A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation pp. 805-818

Theodoros Evgeniou, Massimiliano Pontil and Olivier Toubia

Modeling the Determinants and Effects of Creativity in Advertising pp. 819-833

Robert E. Smith, Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz and William K. Darley

Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers pp. 834-850

Fernando Machado and Rajiv K. Sinha

—On Managerially Efficient Experimental Designs pp. 851-858

Olivier Toubia and John Hauser

—Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment pp. 859-867

Robert Zeithammer

—A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model pp. 868-875

Eugene J. S. Won

—Cross-Brand Pass-Through: Fact or Artifact? pp. 876-898

Leigh McAlister

Focus on Authors pp. 899-902

Anonymous

Volume 26, issue 5, 2007

The Editor's Secrets pp. 589-595

Steven M. Shugan

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application pp. 596-610

Olivier Toubia, John Hauser and Rosanna Garcia

News Consumption and Media Bias pp. 611-628

Yi Xiang and Miklos Sarvary

A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanisms pp. 629-641

Richard Engelbrecht-Wiggans, Ernan Haruvy and Elena Katok

Investigating Endogeneity Bias in Marketing pp. 642-650

Qing Liu, Thomas Otter and Greg M. Allenby

The Bright Side of Supplier Encroachment pp. 651-659

Anil Arya, Brian Mittendorf and David Sappington

Costly Collusion in Differentiated Industries pp. 660-665

Raphael Thomadsen and Ki-Eun Rhee

Seeing Through the Heart's Eye: The Interference of System 1 in System 2 pp. 666-678

Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam

Brand Effects on Choice and Choice Set Formation Under Uncertainty pp. 679-697

Joffre Swait and Tulin Erdem

Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs pp. 698-710

Anja Lambrecht, Katja Seim and Bernd Skiera

The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation pp. 711-726

Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh and Robert A. Westbrook

Focus on Authors pp. 727-730

Anonymous

Volume 26, issue 4, 2007

—It's the Findings, Stupid, Not the Assumptions pp. 449-459

Steven M. Shugan

The Influence of Product Variety on Brand Perception and Choice pp. 460-472

Jonah Berger, Michaela Draganska and Itamar Simonson

Retail-Price Drivers and Retailer Profits pp. 473-487

Vincent R. Nijs, Shuba Srinivasan and Koen Pauwels

How Does Free Riding on Customer Service Affect Competition? pp. 488-503

Jiwoong Shin

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? pp. 504-513

Ujwal Kayande, John H. Roberts, Gary L. Lilien and Duncan K. H. Fong

Embedded Premium Promotion: Why It Works and How to Make It More Effective pp. 514-531

Neeraj Arora and Ty Henderson

Greedoid-Based Noncompensatory Inference pp. 532-549

Michael Yee, Ely Dahan, John Hauser and James Orlin

—Special Section Introduction: The 2005 ISMS Practice Prize Competition pp. 550-552

Gary L. Lilien

—Customer Equity and Lifetime Management (CELM) Finnair Case Study pp. 553-565

Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, André Elisseeff, Timir Bhose, Kari Pauro and Seppo Pöyhönen

Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS pp. 566-575

Kusum L. Ailawadi, Bari A. Harlam, Jacques César and David Trounce

—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing pp. 576-583

Martin Natter, Thomas Reutterer, Andreas Mild and Alfred Taudes

Focus on Authors pp. 584-588

Anonymous

Volume 26, issue 3, 2007

Editorial: Thanks to the Many Individuals Who Make Publication of Possible pp. 285-292

Steven M. Shugan

Performance Regimes and Marketing Policy Shifts pp. 293-311

Koen Pauwels and Dominique M. Hanssens

Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter? pp. 312-326

Noah Lim and Teck Ho

Deconstructing Each Item's Category Contribution pp. 327-341

Kirthi Kalyanam, Sharad Borle and Peter Boatwright

Adaptive Idea Screening Using Consumers pp. 342-360

Olivier Toubia and Laurent Florès

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context pp. 361-379

Natalie Mizik and Robert Jacobson

Representation and Inference of Lexicographic Preference Models and Their Variants pp. 380-399

Rajeev Kohli and Kamel Jedidi

New Product Diffusion with Influentials and Imitators pp. 400-421

Christophe Van den Bulte and Yogesh V. Joshi

Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction pp. 422-437

Peter Danaher

Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models pp. 438-445

Raj Echambadi and James D. Hess

Focus on Authors pp. 446-448

Anonymous

Volume 26, issue 2, 2007

Call for Nominations, Editor-in-Chief pp. iv-iv

Anonymous

Editorial—The Anna Karenina Bias: Which Variables to Observe? pp. 145-148

Steven M. Shugan

New Product Development Under Channel Acceptance pp. 149-163

Lan Luo, P. K. Kannan and Brian T. Ratchford

Strategic Manufacturer Response to a Dominant Retailer pp. 164-178

Tansev Geylani, Anthony Dukes and Kannan Srinivasan

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship pp. 179-195

Frank M. Bass, Norris Bruce, Sumit K Majumdar and B. P. S. Murthi

Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis pp. 196-217

Nitin Mehta

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model pp. 218-229

Eric T. Bradlow and Young-Hoon Park

The Impact of a Product-Harm Crisis on Marketing Effectiveness pp. 230-245

Harald Van Heerde, Kristiaan Helsen and Marnik G. Dekimpe

The Effect of Cultural Orientation on Consumer Responses to Personalization pp. 246-258

Thomas Kramer, Suri Spolter-Weisfeld and Maneesh Thakkar

Research Note—The Effects of Costs and Competition on Slotting Allowances pp. 259-267

Dmitri Kuksov and Amit Pazgal

Research Note—User Design of Customized Products pp. 268-280

Taylor Randall, Christian Terwiesch and Karl T. Ulrich

Focus on Authors pp. 281-284

Anonymous

Volume 26, issue 1, 2007

: Does Good Marketing Cause Bad Unemployment? pp. 1-17

Steven M. Shugan

Service Escape: Profiting from Customer Cancellations pp. 18-30

Jinhong Xie and Eitan Gerstner

Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling Organizations pp. 31-51

Fabio Caldieraro and Anne T. Coughlan

Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage pp. 52-66

Yuxin Chen and Jinhong Xie

Coupons Versus Rebates pp. 67-82

Qiang Lu and Sridhar Moorthy

When Do Price Thresholds Matter in Retail Categories? pp. 83-100

Koen Pauwels, Shuba Srinivasan and Philip Hans Franses

Product Line Design and Production Technology pp. 101-117

Serguei Netessine and Terry A. Taylor

Price as a Stimulus to Think: The Case for Willful Overpricing pp. 118-129

Luc Wathieu and Marco Bertini

A Neurocognitive Model of Advertisement Content and Brand Name Recall pp. 130-141

Antonio G. Chessa and Jaap M. J. Murre

Focus on Authors pp. 142-144

Anonymous