Marketing Science

1982 - 2025

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Congratulations to Richard Thaler for Winning the Nobel Prize in Economics pp. 813-814: K. Sudhir
Mobile Money in Tanzania pp. 815-837: Nicholas Economides and Przemyslaw Jeziorski
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment pp. 838-861: Stephan Seiler, Song Yao and Wenbo Wang
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control pp. 862-878: Seshadri Tirunillai and Gerard J. Tellis
Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response pp. 879-907: Matthew Chesnes, Weijia (Daisy) Dai and Ginger Zhe Jin
Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy pp. 908-930: Pavel Kireyev, Vineet Kumar and Elie Ofek
Pharmaceutical Product Recalls: Category Effects and Competitor Response pp. 931-943: Ram Bala, Pradeep Bhardwaj and Pradeep Chintagunta
Competitive Price Targeting with Smartphone Coupons pp. 944-975: Jean-Pierre Dubé, Zheng Fang, Nathan Fong and Xueming Luo
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising pp. 976-998: Shijie Lu and Sha Yang
Pricing with Prescheduled Sales pp. 999-1014: Maxim Sinitsyn

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews pp. 645-665: Davide Proserpio and Georgios Zervas
Competitive Mobile Geo Targeting pp. 666-682: Yuxin Chen, Xinxin Li and Monic Sun
Prominent Attributes Under Limited Attention pp. 683-698: Yi Zhu and Anthony Dukes
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation pp. 699-725: Harikesh Nair, Sanjog Misra, William J. Hornbuckle Iv, Ranjan Mishra and Anand Acharya
The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors pp. 726-746: Dinesh Puranam, Vishal Narayan and Vrinda Kadiyali
Product Quality in a Distribution Channel with Inventory Risk pp. 747-761: Kinshuk Jerath, Sang-Hyun Kim and Robert Swinney
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness pp. 762-779: Chenxi Li, Xueming Luo and Cheng Zhang
Pay-as-You-Wish Pricing pp. 780-791: Yuxin Chen, Oded Koenigsberg and Z. John Zhang
Marketing Budget Allocation Across Countries: The Role of International Business Cycles pp. 792-809: Yuri Peers, Harald J. van Heerde and Marnik G. Dekimpe

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management pp. 471-499: Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv and Sridhar Moorthy
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments pp. 500-522: Eric M. Schwartz, Eric T. Bradlow and Peter S. Fader
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions pp. 523-541: Donald Ngwe
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement pp. 542-564: Babur De los Santos and Sergei Koulayev
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants pp. 565-589: Stephan Seiler and Fabio Pinna
First-Mover Advantage Through Distribution: A Decomposition Approach pp. 590-609: Mitsukuni Nishida
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not? pp. 610-625: Song Lin
The Effect of Retail Distribution on Sales of Alcoholic Beverages pp. 626-641: Richard Friberg and Mark Sanctuary

Editorial—Acknowledging 2016 Marketing Science Contributions pp. 327-328: K. Sudhir
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards pp. 329-337: Yacheng Sun, Xiaojing Dong and Shelby McIntyre
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions pp. 338-360: Nitin Mehta, Jian Ni, Kannan Srinivasan and Baohong Sun
Competition in Corruptible Markets pp. 361-381: Shubhranshu Singh
Promotion Spillovers: Drug Detailing in Combination Therapy pp. 382-401: Hongju Liu, Qiang Liu and Pradeep Chintagunta
In-Store Advertising by Competitors pp. 402-425: Dmitri Kuksov, Ashutosh Prasad and Mohammad Zia
Behavioral Price Discrimination in the Presence of Switching Costs pp. 426-435: Koray Cosguner, Tat Y. Chan and P. B. (Seethu) Seetharaman
Dyadic Compromise Effect pp. 436-452: Lin Boldt and Neeraj Arora
Robust Dynamic Estimation pp. 453-467: Olivier Rubel and Prasad A. Naik

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment pp. 140-156: Jean-Pierre Dubé, Xueming Luo and Zheng Fang
Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing pp. 187-194: Minah H. Jung, Leif D. Nelson, Uri Gneezy and Ayelet Gneezy
A Cross-Cohort Changepoint Model for Customer-Base Analysis pp. 195-213: Arun Gopalakrishnan, Eric T. Bradlow and Peter S. Fader
Is Advance Selling Desirable with Competition? pp. 214-231: Gérard P. P. Cachon and Pnina Feldman
Can Retail Sales Volatility be Curbed Through Marketing Actions? pp. 232-253: Mercedes Esteban-Bravo, Jose Vidal-Sanz and Gökhan Yildirim
The Effects of Product Line Breadth: Evidence from the Automotive Industry pp. 254-271: Antonio Moreno and Christian Terwiesch
Entry of Copycats of Luxury Brands pp. 274-289: Sarah Yini Gao, Wei Shi Lim and Christopher S. Tang
“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial pp. 290-300: Coby Morvinski, On Amir and Eitan Muller
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance pp. 301-319: Weining Bao and Jian Ni

Idea Generation, Creativity, and Prototypicality pp. 1-20: Olivier Toubia and Oded Netzer
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry pp. 21-42: Elisabeth Honka and Pradeep Chintagunta
When Less Is More: Data and Power in Advertising Experiments pp. 43-53: Garrett A. Johnson, Randall A. Lewis and David H. Reiley
Benefit-Based Conjoint Analysis pp. 54-69: Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby
Cartel Formation Through Strategic Information Leakage in a Distribution Channel pp. 70-88: Noam Shamir
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns pp. 89-104: Inyoung Chae, Andrew T. Stephen, Yakov Bart and Dai Yao
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity pp. 105-123: Beth L. Fossen and David A. Schweidel
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End pp. 124-139: Steven M. Shugan, Jihwan Moon, JQiaoni Shi and Nanda S. Kumar
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach pp. 140-156: Yupeng Chen, Raghuram Iyengar and Garud Iyengar