Marketing Science

1982 - 2025

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Volume 25, issue 6, 2006

Editorial: Fifty Years of pp. 551-555

Steven M. Shugan

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor pp. 556-556

Subrata K. Sen

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in pp. 557-558

John Hauser

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of pp. 559-559

Brian T. Ratchford

Marketing Models of Service and Relationships pp. 560-580

Roland T. Rust and Tuck Siong Chung

—Three Thoughts on Services pp. 581-583

Dawn Iacobucci

—The Implications of “Big M” Marketing for Modeling Service and Relationships pp. 584-586

Ruth Bolton

—Linking Service and Finance pp. 587-589

Eugene W. Anderson

—Modeling Opportunities in Service Recovery and Customer-Managed Interactions pp. 590-593

A. Parasuraman

—Technology Innovation and Implications for Customer Relationship Management pp. 594-597

Baohong Sun

—Internet-Based Service Institutions pp. 598-600

Ganesh Iyer and V. Padmanabhan

—Why Does Poor Service Prevail? pp. 601-603

Eitan Gerstner and Barak Libai

Structural Modeling in Marketing: Review and Assessment pp. 604-616

Pradeep Chintagunta, Tulin Erdem, Peter Rossi and Michel Wedel

—Marketing Structural Models: “Keep It Real” pp. 617-619

Michael J. Mazzeo

—Comment on Structural Modeling in Marketing: Review and Assessment pp. 620-621

Wesley R. Hartmann

—Structural Modeling in Marketing: Some Future Possibilities pp. 622-624

Girish Punj

—Dynamic Structural Consumer Models and Current Marketing Issues pp. 625-628

Baohong Sun

—Removing the Boundary Between Structural and Reduced-Form Models pp. 629-632

Liang Guo

—Commentary on Structural Modeling in Marketing: Review and Assessment pp. 633-634

Tat Y. Chan

—Empirical Analysis of Theory-Based Models in Marketing pp. 635-637

Kannan Srinivasan

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions pp. 638-661

Jehoshua Eliashberg, Anita Elberse and Mark A.A.M. Leenders

—Research Opportunities at the Movies pp. 662-664

Robert E. Krider

—The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition pp. 665-666

Charles Moul

—Research and the Motion Picture Industry pp. 667-669

Charles B. Weinberg

—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry pp. 670-673

Sanjeev Swami

—Motion Pictures: Consumers, Channels, and Intuition pp. 674-677

Berend Wierenga

—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts pp. 678-680

Liyuan Wei

—Antibusiness Movies and Folk Marketing pp. 681-685

Steven M. Shugan

Guest Editorial: MSI pp. 686-686

Leigh McAlister

Research on Innovation: A Review and Agenda for pp. 687-717

John Hauser, Gerard J. Tellis and Abbie Griffin

Customer Metrics and Their Impact on Financial Performance pp. 718-739

Sunil Gupta and Valarie Zeithaml

Brands and Branding: Research Findings and Future Priorities pp. 740-759

Kevin Lane Keller and Donald R. Lehmann

Focus on Authors pp. 760-765

Anonymous

Volume 25, issue 5, 2006

Erratum for Ho et al., 25 (3) 260–277 pp. ii-ii

Anonymous

Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks? pp. 403-410

Steven M. Shugan

Idea Generation, Creativity, and Incentives pp. 411-425

Olivier Toubia

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance pp. 426-439

Neil A. Morgan and Lopo Leotte Rego

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets pp. 440-456

S. Sriram, Pradeep Chintagunta and Ramya Neelamegham

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter pp. 457-476

Vishal P. Singh, Karsten T. Hansen and Robert C. Blattberg

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits pp. 477-493

Robert W. Palmatier, Srinath Gopalakrishna and Mark B. Houston

Estimating Heterogeneous EBA and Economic Screening Rule Choice Models pp. 494-509

Timothy J. Gilbride and Greg M. Allenby

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves pp. 510-524

Om Narasimhan, Surendra Rajiv and Shantanu Dutta

On Customized Goods, Standard Goods, and Competition pp. 525-537

Niladri B. Syam and Nanda Kumar

A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters” pp. 538-542

Shan-Yu Chou and Chi-Cheng Wu

A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' ” pp. 543-546

Yong Liu, Daniel S. Putler and Charles B. Weinberg

Focus on Authors pp. 547-550

Anonymous

Volume 25, issue 4, 2006

Editorial: Thanks to the Many Individuals Who Make Publication of Possible pp. 293-300

Anonymous

The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation pp. 301-321

Jonathan D. Bohlmann, José Antonio Rosa, Ruth Bolton and William J. Qualls

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models pp. 322-335

Dan Horsky, Sanjog Misra and Paul Nelson

Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model pp. 336-349

Sha Yang, Vishal Narayan and Henry Assael

Enabling the Willing: Consumer Rebates for Durable Goods pp. 350-366

Norris Bruce, Preyas Desai and Richard Staelin

The Changing Architecture of Advertising Agencies pp. 367-383

Sharon Horsky

Research Note—Estimating Heterogeneous Price Thresholds pp. 384-391

Nobuhiko Terui and Wirawan Dony Dahana

Focus on Authors pp. 392-394

Anonymous

Guest Area Editors and Ad Hoc Reviewers pp. 395-402

Anonymous

Volume 25, issue 3, 2006

Erratum to “Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis” pp. i-i

Anonymous

Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error pp. 203-216

Steven M. Shugan

Optimal Data Interval for Estimating Advertising Response pp. 217-229

Gerard J. Tellis and Philip Hans Franses

How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries pp. 230-247

Debanjan Mitra and Peter N. Golder

On the Profitability of Firms in a Differentiated Industry pp. 248-259

Bing Jing

Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value pp. 260-277

Teck Ho, Young-Hoon Park and Yong-Pin Zhou

An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising pp. 278-290

Jie Zhang

Focus on Authors pp. 291-292

Anonymous

Volume 25, issue 2, 2006

Editorial: Save Research—Abandon the Case Method of Teaching pp. 109-115

Steven M. Shugan

Consumption Flexibility, Product Configuration, and Market Competition pp. 116-130

Liang Guo

Asymmetric Wholesale Pricing: Theory and Evidence pp. 131-154

Sourav Ray, Haipeng (Allan) Chen, Mark E. Bergen and Daniel Levy

Promotional Chat on the Internet pp. 155-163

Dina Mayzlin

Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis pp. 164-174

Michaela Draganska and Dipak C. Jain

Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising pp. 175-187

Chuan He and Yuxin Chen

Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing pp. 188-199

Nanda Kumar and Ram Rao

Focus on Authors pp. 200-201

Anonymous

Volume 25, issue 1, 2006

Editorial—Are Consumers Rational? Experimental Evidence? pp. 1-7

Steven M. Shugan

Setting Quality Expectations When Entering a Market: What Should the Promise Be? pp. 8-24

Praveen K. Kopalle and Donald R. Lehmann

An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty pp. 25-50

Günter J. Hitsch

An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions pp. 51-64

Michael Lewis, Vishal Singh and Scott Fay

How to Compute Optimal Catalog Mailing Decisions pp. 65-74

Füsun F. Gönül and Frenkel Ter Hofstede

Understanding Store-Brand Purchase Behavior Across Categories pp. 75-90

Karsten Hansen, Vishal Singh and Pradeep Chintagunta

Benefits of Channel Discord in the Sale of Durable Goods pp. 91-96

Anil Arya and Brian Mittendorf

Research Note—The Benefits of Personalized Pricing in a Channel pp. 97-105

Yunchuan Liu and Z. John Zhang

Focus on Authors pp. 106-107

Anonymous