Marketing Science

1982 - 2025

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Volume 28, issue 6, 2009

Optimal Sales Force Diversification and Group Incentive Payments pp. 1009-1026

Fabio Caldieraro and Anne T. Coughlan

Self-Control and Optimal Goals: A Theoretical Analysis pp. 1027-1045

Sanjay Jain

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters pp. 1046-1062

Ricard Gil and Wesley R. Hartmann

Dynamic Customer Management and the Value of One-to-One Marketing pp. 1063-1079

Romana Khan, Michael Lewis and Vishal Singh

Retailers' Multichannel and Price Advertising Strategies pp. 1080-1094

Xubing Zhang

Estimating the Value of Brand Alliances in Professional Team Sports pp. 1095-1111

Yupin Yang, Mengze Shi and Avi Goldfarb

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue? pp. 1112-1128

Hans Jarle Kind, Tore Nilssen and Lars Sørgard

Overselling in a Competitive Environment: Boon or Bane? pp. 1129-1143

Wei Shi Lim

Comparative Advertising and In-Store Displays pp. 1144-1156

Greg Shaffer and Florian Zettelmeyer

Is Persuasive Advertising Always Combative in a Distribution Channel? pp. 1157-1163

Chi-Cheng Wu, Ying-Ju Chen and Chih-Jen Wang

Focus on Authors pp. 1164-1166

Anonymous

—Special Issue of on User-Generated Content (UGC) pp. 1167-1167

Peter S. Fader and Russell S. Winer

Volume 28, issue 5, 2009

Does Everything Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd pp. 809-809

Eric T. Bradlow

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction pp. 810-819

Robert Jacobson and Natalie Mizik

—The Economic and Statistical Significance of Stock Returns on Customer Satisfaction pp. 820-825

Claes Fornell, Sunil Mithas and Forrest V. Morgeson, III

—The Stock Market's Pricing of Customer Satisfaction pp. 826-835

Christopher Ittner, David Larcker and Daniel Taylor

—Customer Satisfaction-Based Mispricing: Issues and Misconceptions pp. 836-845

Robert Jacobson and Natalie Mizik

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry pp. 846-867

Brett Gordon

Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences pp. 868-886

A. Ye(scedilla)im Orhun

Standard vs. Custom Products: Variety, Lead Time, and Price Competition pp. 887-900

Nan Xia and S. Rajagopalan

Service Cancellation and Competitive Refund Policy pp. 901-917

Liang Guo

Implications of Channel Structure for Leasing or Selling Durable Goods pp. 918-934

Sreekumar R. Bhaskaran and Stephen M. Gilbert

Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity pp. 935-949

Xiaojing Yang and Robert E. Smith

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence pp. 950-967

Raghunath Singh Rao, Om Narasimhan and George John

Cross-National Logo Evaluation Analysis: An Individual-Level Approach pp. 968-985

Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan and Bernd H. Schmitt

—Assumptions, Explanation, and Prediction in Marketing Science: “It's the Findings, Stupid, Not the Assumptions” pp. 986-990

Eric W. K. Tsang

—Relevancy Is Robust Prediction, Not Alleged Realism pp. 991-998

Steven M. Shugan

—Robust Prediction and Unrealistic Assumptions pp. 999-1000

Eric W. K. Tsang

—Think Theory Testing, Not Realism pp. 1001-1001

Steven M. Shugan

Focus on Authors pp. 1002-1006

Anonymous

—Special Issue of on User-Generated Content (UGC) pp. 1007-1007

Peter S. Fader and Russell S. Winer

Volume 28, issue 4, 2009

—Special Section Introduction pp. 617-619

John H. Roberts and Gary L. Lilien

—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press pp. 620-636

P. K. Kannan, Barbara Kline Pope and Sanjay Jain

—PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution pp. 637-644

Jie Du, Lili Xie and Stephan Schroeder

—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific pp. 645-655

V. Kumar, Jia Fan, Rohit Gulati and P. Venkat

Market Structure Across Retail Formats pp. 656-673

Karsten Hansen and Vishal Singh

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales pp. 674-689

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp and Bernard P. Veldkamp

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes pp. 690-708

Stefan Stremersch and Aurélie Lemmens

Optimal Category Pricing with Endogenous Store Traffic pp. 709-720

Edward J. Fox, Steven Postrel and John H. Semple

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test pp. 721-739

David Godes and Dina Mayzlin

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift pp. 740-758

Tao Chen, Baohong Sun and Vishal Singh

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models pp. 759-781

Raj Sethuraman

—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants pp. 782-791

Kusum L. Ailawadi and Bari A. Harlam

—Impact of Customer Knowledge Heterogeneity on Bundling Strategy pp. 792-801

Amiya Basu and Padmal Vitharana

Focus on Authors pp. 802-806

Anonymous

—Special Issue of on User-Generated Content (UGC) pp. 807-807

Peter S. Fader and Russell S. Winer

The 2009 ISMS-MSI Practice Prize Competition pp. 808-808

Anonymous

Volume 28, issue 3, 2009

—Analytical Transparency pp. 403-404

Eric T. Bradlow and Anne T. Coughlan

The Option Value of Returns: Theory and Empirical Evidence pp. 405-423

Eric T. Anderson, Karsten Hansen and Duncan Simester

Heterogeneous Learning and the Targeting of Marketing Communication for New Products pp. 424-441

Sridhar Narayanan and Puneet Manchanda

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation pp. 442-456

Ashish Sood and Gerard J. Tellis

The Benefits of Downstream Information Acquisition pp. 457-471

Liang Guo

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis pp. 472-487

Wilfred Amaldoss and Chuan He

Voluntary Quality Disclosure and Market Interaction pp. 488-501

Liang Guo and Ying Zhao

Benchmarking Performance in Retail Chains: An Integrated Approach pp. 502-515

Dinesh Kumar Gauri, Janos Gabor Pauler and Minakshi Trivedi

Price Competition in Markets with Consumer Variety Seeking pp. 516-525

P. B. Seetharaman and Hai Che

Financing as a Marketing Strategy pp. 526-540

S. Hun Seog and Yong J. Hyun

“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model pp. 541-553

Makoto Abe

Statement from the Editor Regarding “‘Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model” pp. 554-554

Eric T. Bradlow

—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach pp. 555-565

Andrés Musalem and Yogesh V. Joshi

—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality pp. 566-572

Sam K. Hui, Peter S. Fader and Eric T. Bradlow

—Wine Journalism—Marketing or Consumers' Guide? pp. 573-579

Øyvind Horverak

—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment pp. 580-588

Anne T. Coughlan and Greg Shaffer

—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits? pp. 589-598

Boris Maciejovsky, David V. Budescu and Dan Ariely

—Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone pp. 599-608

Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang

Focus on Authors pp. 609-613

Anonymous

—The 2009 ISMS-MSI Practice Prize Competition pp. 614-614

Anonymous

—Special Issue of on User-Generated Content (UGC) pp. 615-615

Peter S. Fader and Russell S. Winer

Volume 28, issue 2, 2009

—Marketing Science and the Financial Crisis pp. 201-201

Eric T. Bradlow

Website Morphing pp. 202-223

John Hauser, Glen L. Urban, Guilherme Liberali and Michael Braun

—Discussion of “Website Morphing” pp. 224-224

Hal Varian

—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun pp. 225-225

John Gittins

—Discussion of the Article “Website Morphing” pp. 226-226

Andrew Gelman

—Response to Comments on “Website Morphing” pp. 227-228

John Hauser, Glen L. Urban, Guilherme Liberali and Michael Braun

Slippage in Rebate Programs and Present-Biased Preferences pp. 229-238

Scott Gilpatric

Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?” pp. 239-250

Amit M. Joshi and Dominique M. Hanssens

Real-Time Evaluation of E-mail Campaign Performance pp. 251-263

Andre Bonfrer and Xavier Drèze

Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes pp. 264-273

Ramanathan Subramaniam and R. Venkatesh

Zooming In: Self-Emergence of Movements in New Product Growth pp. 274-292

Jacob Goldenberg, Oded Lowengart and Daniel Shapira

Click Fraud pp. 293-308

Kenneth Wilbur and Yi Zhu

Strategic Assortment Reduction by a Dominant Retailer pp. 309-319

Anthony Dukes, Tansev Geylani and Kannan Srinivasan

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building pp. 320-335

Sam K. Hui, Peter S. Fader and Eric T. Bradlow

Limited Edition Products: When and When Not to Offer Them pp. 336-355

Subramanian Balachander and Axel Stock

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category pp. 356-372

Paulo Albuquerque and Bart J. Bronnenberg

Market Research and Innovation Strategy in a Duopoly pp. 373-396

Dominique Olié Lauga and Elie Ofek

Focus on Authors pp. 397-401

Anonymous

Volume 28, issue 1, 2009

Erratum pp. ii-ii

Anonymous

A Theory of Combative Advertising pp. 1-19

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang

Content vs. Advertising: The Impact of Competition on Media Firm Strategy pp. 20-35

David Godes, Elie Ofek and Miklos Sarvary

Functional Regression: A New Model for Predicting Market Penetration of New Products pp. 36-51

Ashish Sood, Gareth M. James and Gerard J. Tellis

My Mobile Music: An Adaptive Personalization System for Digital Audio Players pp. 52-68

Tuck Siong Chung, Roland T. Rust and Michel Wedel

Measuring Brand Value in an Equilibrium Framework pp. 69-86

Avi Goldfarb, Qiang Lu and Sridhar Moorthy

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy pp. 87-98

Maarten C. W. Janssen and Marielle Non

Quantifying the Economic Value of Warranties in the U.S. Server Market pp. 99-121

Junhong Chu and Pradeep Chintagunta

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity pp. 122-135

Jie Yu, Peter Goos and Martina Vandebroek

The Existence of Low-End Firms May Help High-End Firms pp. 136-147

Ikuo Ishibashi and Noriaki Matsushima

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices pp. 148-165

Xueming Luo

—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed? pp. 166-179

Peter N. Golder, Rachel Shacham and Debanjan Mitra

—Quantity Discounts in Differentiated Consumer Product Markets pp. 180-192

Ramanathan Subramaniam and Esther Gal-Or

Focus on Authors pp. 193-197

Anonymous

2008 Ad Hoc Reviewers pp. 198-200

Anonymous