Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model"

Steven M. Shugan ()
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Steven M. Shugan: Warrington College of Business, University of Florida, Gainesville, Florida 32611

Marketing Science, 2010, vol. 29, issue 6, 1165-1165

Abstract: In the original version of the paper "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie (Marketing Science, Articles in Advance, May 27, 2010, DOI: 10.1287/mksc.1100.0568), some issues were brought to the attention of the journal by the authors after online publication in Articles in Advance. The accepting editor-in-chief, Steven M. Shugan, has chosen to retract the original published paper, allowing the authors the opportunity to resubmit a new paper that fully resolves those issues to the satisfaction of the authors and the journal.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:29:y:2010:i:6:p:1165-1165

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