Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction

Robert Zeithammer () and Christopher Adams ()
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Robert Zeithammer: Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
Christopher Adams: Federal Trade Commission, Washington, DC 20580

Marketing Science, 2010, vol. 29, issue 6, 998-1000

Abstract: This paper presents the authors' rejoinder to Zeithammer and Adams [Zeithammer, R., C. Adams. 2010. The sealed-bid abstraction in online auctions. Marketing Sci. 29(6) 964-987]. This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of future research. In particular, the original paper shows that bidding style can make a big difference in managerial decisions, but a structural model would be necessary to make confident predictions under different reserve prices. The rejoinder also clarifies the interpretation of feedback as a measure of bidder experience, and the relationship between bidder experience and bidding style.

Keywords: auctions; econometrics; empirical IO methods; measurement and inference (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:29:y:2010:i:6:p:998-1000

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