Marketing Science

1982 - 2025

From INFORMS
Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 22, issue 4, 2003

Editorial: Journal Rankings: Save the Outlets for Your Research pp. 437-441

Steven M. Shugan

Enriching Scanner Panel Models with Choice Experiments pp. 442-460

Joffre Swait and Rick L. Andrews

A Comparison of Online and Offline Consumer Brand Loyalty pp. 461-476

Peter Danaher, Isaac W. Wilson and Robert A. Davis

The Effects of Effort and Intrinsic Motivation on Risky Choice pp. 477-502

Ran Kivetz

Consumer Sequential Search: Not Enough or Too Much? pp. 503-519

Rami Zwick, Amnon Rapoport, Alison King Chung Lo and A. V. Muthukrishnan

Modeling the Clickstream: Implications for Web-Based Advertising Efforts pp. 520-541

Patrali Chatterjee, Donna L. Hoffman and Thomas P. Novak

Focus on Authors pp. 542-543

Anonymous

Erratum to “Fast Polyhedral Adaptive Conjoint Estimation” pp. 544-544

Anonymous

Erratum to “Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures” pp. 544-544

Anonymous

Erratum to “Sustainable Pioneering Advantage? Profit Implications of Market Entry Order” pp. 544-544

Anonymous

Volume 22, issue 3, 2003

A Thanks to the Many Individuals Who Make Publication of Possible pp. iii-v

Anonymous

Fast Polyhedral Adaptive Conjoint Estimation pp. 273-303

Olivier Toubia, Duncan I. Simester, John Hauser and Ely Dahan

Bayesian Statistics and Marketing pp. 304-328

Peter Rossi and Greg M. Allenby

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures pp. 329-354

Anita Elberse and Jehoshua Eliashberg

R&D, Marketing, and the Success of Next-Generation Products pp. 355-370

Elie Ofek and Miklos Sarvary

Sustainable Pioneering Advantage? Profit Implications of Market Entry Order pp. 371-392

William Boulding and Markus Christen

Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results pp. 393-410

Barbara E. Kahn and Mary Frances Luce

A Fuzzy Set Model of Search and Consideration with an Application to an Online Market pp. 411-434

Jianan Wu and Arvind Rangaswamy

Focus on Authors pp. 435-436

Anonymous

Volume 22, issue 2, 2003

Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior? pp. 151-160

Steven M. Shugan

In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products pp. 161-187

David Godes

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness pp. 188-208

Gerard J. Tellis, Stefan Stremersch and Eden Yin

Indirect Network Externality Effects on Product Attributes pp. 209-221

Amiya Basu, Tridib Mazumdar and S. P. Raj

Negotiations and Exclusivity Contracts for Advertising pp. 222-245

Anthony Dukes and Esther Gal–Or

The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances pp. 246-268

Akshay R. Rao and Humaira Mahi

Focus on Authors pp. 269-270

Anonymous

Erratum: Internet Shopping Agents: Virtual Co-Location and Competition pp. 271-271

Ganesh Iyer and Amit Pazgal

Volume 22, issue 1, 2003

Editorial: Defining Interesting Research Problems pp. 1-15

Steven M. Shugan

Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals pp. 16-39

Xavier Drèze and David R. Bell

Massively Categorical Variables: Revealing the Information in Zip Codes pp. 40-57

Thomas Steenburgh, Andrew Ainslie and Peder Hans Engebretson

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation pp. 58-84

Nitin Mehta, Surendra Rajiv and Kannan Srinivasan

Internet Shopping Agents: Virtual Co-Location and Competition pp. 85-106

Ganesh Iyer and Amit Pazgal

Measuring Heterogeneous Reservation Prices for Product Bundles pp. 107-130

Kamel Jedidi, Sharan Jagpal and Puneet Manchanda

Advertising Competition Under Consumer Inertia pp. 131-144

Bibek Banerjee and Subir Bandyopadhyay

Focus on Authors pp. 145-146

Anonymous

Erratum to “Using Advance Purchase Orders to Forecast New Product Sales” pp. 146-146

Anonymous

Guest Area Editors and Ad Hoc Reviewers pp. 147-150

Steven M. Shugan

Volume 21, issue 4, 2002

In Search of Data: An Editorial pp. 369-377

Steven M. Shugan

Positioning of Store Brands pp. 378-397

Serdar Sayman, Stephen J. Hoch and Jagmohan S. Raju

How Much Does the Market Value an Improvement in a Product Attribute? pp. 398-411

Elie Ofek and V. Srinivasan

Referral Infomediaries pp. 412-434

Yuxin Chen, Ganesh Iyer and V. Padmanabhan

The Asymmetric Information Model of State Dependence pp. 435-454

Nickolay V. Moshkin and Ron Shachar

Profile Construction in Experimental Choice Designs for Mixed Logit Models pp. 455-475

Zsolt Sándor and Michel Wedel

Focus on Authors pp. 476-477

Anonymous

Volume 21, issue 3, 2002

Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them pp. 223-228

Steven M. Shugan

Modeling Consumer Demand for Variety pp. 229-250

Jaehwan Kim, Greg M. Allenby and Peter E. Rossi

Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty pp. 251-272

Darryl T. Banks, J. Wesley Hutchinson and Robert J. Meyer

When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits pp. 273-293

Greg Shaffer and Florian Zettelmeyer

Assessing the Service-Profit Chain pp. 294-317

Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa and José Afonso Mazzon

Multinational Diffusion Models: An Alternative Framework pp. 318-330

V. Kumar and Trichy V. Krishnan

The Variety of an Assortment: An Extension to the Attribute-Based Approach pp. 331-341

Erica van Herpen and Rik Pieters

Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach” pp. 342-346

Stephen J. Hoch, Eric T. Bradlow and Brian Wansink

Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales pp. 347-364

Wendy W. Moe and Peter S. Fader

Focus on Authors pp. 365-367

Anonymous

Volume 21, issue 2, 2002

Editorial: Changes in the Review Process pp. iii-v

Steven M. Shugan

Optimal Pricing of New Subscription Services: Analysis of a Market Experiment pp. 119-138

Peter Danaher

Pricing Access Services pp. 139-159

Skander Essegaier, Sunil Gupta and Z. John Zhang

Identifying Spatial Segments in International Markets pp. 160-177

Frenkel Ter Hofstede, Michel Wedel and Jan-Benedict E.M. Steenkamp

Close Encounters of Two Kinds: False Alarms and Dashed Hopes pp. 178-196

Haipeng (Allan) Chen and Akshay R. Rao

Research Note Consumer Addressability and Customized Pricing pp. 197-208

Yuxin Chen and Ganesh Iyer

The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates pp. 209-220

Albert C. Bemmaor and Janghyuk Lee

Focus on Authors pp. 221-222

Anonymous

Volume 21, issue 1, 2002

Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future pp. iii-iv

John Hauser, Scott Carr, Barbara Kahn, James Hess and Richard Staelin

The Mission of Marketing Science pp. 1-13

Steven M. Shugan

Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions pp. 14-31

Sha Yang, Gerg M. Allenby and Geraldine Fennel

The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility pp. 32-53

Dilip Soman and Amar Cheema

Consistent Assortment Provision and Service Provision in a Retail Environment pp. 54-73

Trichy Krishan, Kitty Koelemeijer and Ram Rao

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence pp. 74-96

Surendra Rajiv, Shantanu Dutta and Sanjay K. Dhar

Investigating New Product Diffusion Across Products and Countries pp. 97-114

Debabrata Talukdar, K. Sudhir and Andrew Ainslie

Focus on Authors pp. 115-116

Anonymous