Marketing Science

1982 - 2025

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Volume 41, issue 6, 2022

Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media pp. 1029-1044

Yang Wang, Marco Shaojun Qin, Xueming Luo and Yu (Eric) Kou

Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” pp. 1045-1052

Jacquelyn S. Thomas and Pradeep Chintagunta

Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses pp. 1053-1056

Yang Wang, Marco Shaojun Qin, Xueming Luo and Yu (Eric) Kou

Price Frictions and the Success of New Products pp. 1057-1073

Diego Aparicio and Duncan Simester

The Value of Descriptive Analytics: Evidence from Online Retailers pp. 1074-1096

Ron Berman and Ayelet Israeli

Superior Knowledge, Price Discrimination, and Customer Inspection pp. 1097-1117

Xi Li and Zibin Xu

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India pp. 1118-1144

Yewon Kim, Pradeep Chintagunta and Bhuvanesh Pareek

Slotting Fees and Price Discrimination in Retail Channels pp. 1145-1162

Sreya Kolay and Greg Shaffer

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales pp. 1163-1180

Ali Goli, Simha Mummalaneni, Pradeep Chintagunta and Sanjay K. Dhar

Volume 41, issue 5, 2022

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift pp. 873-895

Matthew McGranaghan, Jura Liaukonyte and Kenneth C. Wilbur

The Market for Fake Reviews pp. 896-921

Sherry He, Brett Hollenbeck and Davide Proserpio

Strategic Communication Before Price Haggling: A Tale of Two Orientations pp. 922-940

Liang Guo

Writing More Compelling Creative Appeals: A Deep Learning-Based Approach pp. 941-965

Jiyeon Hong and Paul R. Hoban

Intertemporal Price Discrimination in Sequential Quantity-Price Games pp. 966-981

James D. Dana and Kevin R. Williams

Identifying Food Labeling Effects on Consumer Behavior pp. 982-1003

Sebastián Araya, Andrés Elberg, Carlos Noton and Daniel Schwartz

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior pp. 1004-1024

Maferima Touré-Tillery and Lili Wang

Volume 41, issue 4, 2022

Valuing Intrinsic and Instrumental Preferences for Privacy pp. 663-681

Tesary Lin

Persuasion Contest: Disclosing Own and Rival Information pp. 682-709

Ganesh Iyer and Shubhranshu Singh

Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry pp. 710-732

Bart Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

Reputation Inflation pp. 733-745

Apostolos Filippas, John J. Horton and Joseph M. Golden

Regulatory Spillovers and Data Governance: Evidence from the GDPR pp. 746-768

Christian Peukert, Stefan Bechtold, Michail Batikas and Tobias Kretschmer

Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models pp. 769-794

Gui Liberali and Alina Ferecatu

The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax pp. 795-814

Tat Chan, Naser Hamdi, Xiang Hui and Zhenling Jiang

Integrating Textual Information into Models of Choice and Scaled Response Data pp. 815-830

Hyowon Kim and Greg M. Allenby

Implications of Revenue Models and Technology for Content Moderation Strategies pp. 831-847

Yi Liu, Pinar Yildirim and Z. John Zhang

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights pp. 848-866

Mingyung Kim, Eric T. Bradlow and Raghuram Iyengar

Volume 41, issue 3, 2022

Frontiers: The Identity Fragmentation Bias pp. 433-440

Tesary Lin and Sanjog Misra

Frontiers: Supporting Content Marketing with Natural Language Generation pp. 441-452

Martin Reisenbichler, Thomas Reutterer, David A. Schweidel and Daniel Dan

Visibility and Peer Influence in Durable Good Adoption pp. 453-476

Bryan Bollinger, Kenneth Gillingham, Justin Kirkpatrick and Steven Sexton

The Perils of Personalized Pricing with Network Effects pp. 477-500

Bita Hajihashemi, Amin Sayedi and Jeffrey D. Shulman

Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance pp. 501-527

Soheil Ghili

Skippable Ads: Interactive Advertising on Digital Media Platforms pp. 528-547

Anthony Dukes, Qihong Liu and Jie Shuai

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard pp. 548-574

A. Yeşim Orhun, Tong Guo and Andreas Hagemann

Social and Spatiotemporal Impacts of Casino Jackpot Events pp. 575-592

Hee Mok Park and Joseph Pancras

Influencing Social Media Influencers Through Affiliation pp. 593-615

Amy Pei and Dina Mayzlin

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption pp. 616-636

Shuo Zhang, Tat Y. Chan, Xueming Luo and Xiaoyi Wang

Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data pp. 637-656

Calogero Brancatelli, Adrian Fritzsche, Roman Inderst and Thomas Otter

Volume 41, issue 2, 2022

Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act pp. 211-229

Kanishka Misra, Vishal Singh and Qianyun (Poppy) Zhang

Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic pp. 230-242

Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas

Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations pp. 243-270

Jorge Alé-Chilet and Sarah Moshary

Winning Big: Scale and Success in Retail Entrepreneurship pp. 271-293

Brett Hollenbeck and Renato Zaterka Giroldo

Consumer Search, Price Promotions, and Counter-Cyclic Pricing pp. 294-314

Avery Haviv

Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage pp. 315-335

Sylvia Hristakeva

Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples pp. 336-360

Yi Qian and Hui Xie

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools pp. 361-379

Botao Yang, Sha Yang and Shantanu Dutta

Optimal Bundling of Events pp. 380-400

Sreya Kolay and Rajeev K. Tyagi

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design pp. 401-425

Ryan Dew, Asim Ansari and Olivier Toubia

Volume 41, issue 1, 2022

Editorial: A New Chapter or a New Page for Marketing Science ? pp. 1-6

Olivier Toubia

Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior pp. 7-18

Vilma Todri

Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption pp. 19-32

Jaeung Sim, Daegon Cho, Youngdeok Hwang and Rahul Telang

Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance pp. 33-50

Jessica Fong and Megan Hunter

Pushing Notifications as Dynamic Information Design pp. 51-72

Ganesh Iyer and Zemin (Zachary) Zhong

Star-Cursed Lovers: Role of Popularity Information in Online Dating pp. 73-92

Behnaz Bojd and Hema Yoganarasimhan

Tied Goods and Consumer Switching Costs pp. 93-114

Yufeng Huang

Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising pp. 115-138

Fei Long, Kinshuk Jerath and Miklos Sarvary

Understanding Managers’ Trade-Offs Between Exploration and Exploitation pp. 139-165

Alina Ferecatu and Arnaud De Bruyn

Signaling Through Advertising When an Ad Can Be Blocked pp. 166-187

Yuxin Chen and Qihong Liu

I Will Survive: Predicting Business Failures from Customer Ratings pp. 188-207

Christof Naumzik, Stefan Feuerriegel and Markus Weinmann