Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Yphtach Lelkes ()
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Yphtach Lelkes: Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Marketing Science, 2023, vol. 42, issue 1, 26-27

Abstract: Partisan buycotts and boycotts signal a tear in the American social fabric.

Keywords: polarization; boycotts; political consumerism (search for similar items in EconPapers)
Date: 2023
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