Marketing Science

1982 - 2025

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Volume 23, issue 4, 2004

The Impact of Advancing Technology on Marketing and Academic Research pp. 469-475

Steven M. Shugan

An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains pp. 476-489

Arturs Kalnins

Buyer Search Costs and Endogenous Product Design pp. 490-499

Dmitri Kuksov

Market Roll-Out and Retailer Adoption for New Brands pp. 500-518

Bart J. Bronnenberg and Carl F. Mela

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing pp. 519-529

Rajdeep Grewal, Joseph A. Cote and Hans Baumgartner

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test pp. 530-544

Christophe Van den Bulte and Stefan Stremersch

Using Online Conversations to Study Word-of-Mouth Communication pp. 545-560

David Godes and Dina Mayzlin

Customizing Promotions in Online Stores pp. 561-578

Jie Zhang and Lakshman Krishnamurthi

Modeling Online Browsing and Path Analysis Using Clickstream Data pp. 579-595

Alan L. Montgomery, Shibo Li, Kannan Srinivasan and John C. Liechty

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness pp. 596-610

Koen Pauwels

Do Returns Policies Intensify Retail Competition? pp. 611-613

Hao Wang

Reply to “Do Returns Policies Intensify Retail Competition?” pp. 614-618

V. Padmanabhan and Ivan Png

Advertising in a Distribution Channel pp. 619-628

Greg Shaffer and Florian Zettelmeyer

Focus on Authors pp. 629-631

Anonymous

Volume 23, issue 3, 2004

A Thanks to the Many Individuals Who Make Publication of Possible pp. 275-279

Anonymous

Modeling Browsing Behavior at Multiple Websites pp. 280-303

Young-Hoon Park and Peter S. Fader

Communication Strategies and Product Line Design pp. 304-316

J. Miguel Villas-Boas

Decomposing the Sales Promotion Bump with Store Data pp. 317-334

Harald J. van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Technological Advances, Transaction Costs, and Consumer Welfare pp. 335-344

Rajeev K. Tyagi

The Effects of Free Sample Promotions on Incremental Brand Sales pp. 345-363

Kapil Bawa and Robert Shoemaker

Who Benefits from Store Brand Entry? pp. 364-390

Koen Pauwels and Shuba Srinivasan

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules pp. 391-406

Timothy J. Gilbride and Greg M. Allenby

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel pp. 407-418

Scott Fay

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success pp. 419-428

Tal Garber, Jacob Goldenberg, Barak Libai and Eitan Muller

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability pp. 429-450

Ramarao Desiraju

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares pp. 451-464

Rajkumar Venkatesan, Trichy V. Krishnan and V. Kumar

Focus on Authors pp. 465-467

Anonymous

Volume 23, issue 2, 2004

Editorial: Consulting, Research, and Consulting Research pp. 173-179

Steven M. Shugan

Special Section Introduction by the ISMS Practice Prize Competition Chairman pp. 180-191

Gary L. Lilien

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment pp. 192-206

Ralf Elsner, Manfred Krafft and Arnd Huchzermeier

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle pp. 207-218

Peter N. Golder and Gerard J. Tellis

“Let Me Talk to My Manager”: Haggling in a Competitive Environment pp. 219-233

Preyas S. Desai and Devavrat Purohit

The Additive Risk Model for Purchase Timing pp. 234-242

P. B. Seetharaman

Product Strategy for Innovators in Markets with Network Effects pp. 243-254

Baohong Sun, Jinhong Xie and Huining Cao

Implications of Reduced Search Cost and Free Riding in E-Commerce pp. 255-262

Dazhong Wu, Gautam Ray, Xianjun Geng and Andrew Whinston

Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach pp. 263-271

P. B. Seetharaman

Focus on Authors pp. 272-274

Anonymous

Volume 23, issue 1, 2004

Endogeneity in Marketing Decision Models pp. 1-3

Steven M. Shugan

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies pp. 4-20

Eric T. Anderson and Duncan I. Simester

Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry pp. 21-27

Birendra K. Mishra and Ashutosh Prasad

An Empirical Analysis of Determinants of Retailer Pricing Strategy pp. 28-49

Venkatesh Shankar and Ruth Bolton

A Dynamic Changepoint Model for New Product Sales Forecasting pp. 50-65

Peter S. Fader, Bruce G. S. Hardie and Chun-Yao Huang

Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks pp. 66-81

Jean-Pierre Dubé

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses pp. 82-94

Gavan J. Fitzsimons and Donald R. Lehmann

A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts pp. 95-108

Greg M. Allenby, Thomas S. Shively, Sha Yang and Mark J. Garratt

The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds pp. 109-119

Demetrios Vakratsas, Fred M. Feinberg, Frank M. Bass and Gurumurthy Kalyanaram

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters pp. 120-133

Yong Liu, Daniel S. Putler and Charles B. Weinberg

Consumer Learning, Brand Loyalty, and Competition pp. 134-145

J. Miguel Villas-Boas

Contingent Pricing to Reduce Price Risks pp. 146-155

Eyal Biyalogorsky and Eitan Gerstner

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs pp. 156-169

M. Tolga Akçura, Füsun F. Gönül and Elina Petrova

Focus on Authors pp. 170-172

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