Marketing Science

1982 - 2025

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Volume 37, issue 6, 2018

Analyzing Bank Overdraft Fees with Big Data pp. 855-882

Xiao Liu, Alan Montgomery and Kannan Srinivasan

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry pp. 883-911

Pradeep Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino

Marketing Self-Improvement Programs for Self-Signaling Consumers pp. 912-929

Richard Schaefer, Raghunath Singh Rao and Vijay Mahajan

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries pp. 930-952

Jia Liu and Olivier Toubia

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans pp. 953-969

Preyas S. Desai, Devavrat Purohit and Bo Zhou

Exclusive Placement in Online Advertising pp. 970-986

Amin Sayedi, Kinshuk Jerath and Marjan Baghaie

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach pp. 987-1008

Asim Ansari, Yang Li and Zhaoyong Zhang

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds pp. 1009-1028

Yufeng Huang and Bart J. Bronnenberg

An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail pp. 1029-1049

Nan Yang

Volume 37, issue 5, 2018

Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition pp. 685-687

John H. Roberts

Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond pp. 688-709

Judith Chevalier, Yaniv Dover and Dina MayzlinDina Mayzlin

Online MAP Enforcement: Evidence from a Quasi-Experiment pp. 710-732

Ayelet Israeli

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes pp. 733-752

Pedro M. Gardete and Yakov Bart

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway pp. 753-770

Federico Rossi and Pradeep Chintagunta

Beyond the Last Touch: Attribution in Online Advertising pp. 771-792

Ron Berman

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management pp. 793-811

Miguel Godinho de Matos, Pedro Ferreira and Rodrigo Belo

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition pp. 812-837

Yang Li, Brett R. Gordon and Oded Netzer

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales pp. 838-851

Elham Yazdani, Shyam Gopinath and Steve Carson

Volume 37, issue 4, 2018

Two Centuries of Innovations and Stock Market Bubbles pp. 507-529

Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong and Bart Devoldere

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions pp. 530-552

Raluca M. Ursu

Real-Time Bidding in Online Display Advertising pp. 553-568

Amin Sayedi

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints pp. 569-591

Xiao Liu, Timothy Derdenger and Baohong Sun

Pricing and Product Design for Vice Goods: A Strategic Analysis pp. 592-610

Sanjay Jain and Krista J. Li

Inferring the Economics of Store Density from Closures: The Starbucks Case pp. 611-630

Ali Umut Guler

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior pp. 631-648

Hernán A. Bruno, Javier Cebollada and Pradeep Chintagunta

Optimal Design of Return Policies pp. 649-667

Thanh Tran, Haresh Gurnani and Ramarao Desiraju

Explaining Bundle-Framing Effects with Signaling Theory pp. 668-681

Jihwan Moon and Steven M. Shugan

Volume 37, issue 3, 2018

A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns pp. 333-355

Yanwen Wang, Michael Lewis and David A. Schweidel

Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings pp. 356-381

Manuel Hermosilla, Fernanda Gutiérrez-Navratil and Juan Prieto-Rodriguez

A Model of Two-Sided Costly Communication for Building New Product Category Demand pp. 382-402

Michelle Y. Lu and Jiwoong Shin

On the Use of Overt Anti-Counterfeiting Technologies pp. 403-424

Yuetao Gao

Learning from Online Social Ties pp. 425-444

Yuchi Zhang and David Godes

Consumer Choice and Market Outcomes Under Ambiguity in Product Quality pp. 445-468

Onesun Steve Yoo and Rakesh Sarin

Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers pp. 469-483

Bing Jing

The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets pp. 484-504

Neil Thomas Bendle and Moeen Naseer Butt

Volume 37, issue 2, 2018

Advertising to Early Trend Propagators: Evidence from Twitter pp. 177-199

Anja Lambrecht, Catherine Tucker and Caroline Wiertz

Competition and Crowd-Out for Brand Keywords in Sponsored Search pp. 200-215

Andrey Simonov, Chris Nosko and Justin M. Rao

Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations pp. 216-235

Ryan Dew and Asim Ansari

Personalization in Email Marketing: The Role of Noninformative Advertising Content pp. 236-258

Navdeep S. Sahni, S. Christian Wheeler and Pradeep Chintagunta

The Evolution of Influence Through Endogenous Link Formation pp. 259-278

Tuan Q. Phan and David Godes

A Dynamic Model of Repositioning pp. 279-293

J. Miguel Villas-Boas

What Are We Really Good At? Product Strategy with Uncertain Capabilities pp. 294-309

Jeanine Miklós-Thal, Michael Raith and Matthew Selove

Behavior-Based Pricing in Marketing Channels pp. 310-326

Krista J. Li

Volume 37, issue 1, 2018

Editorial—Introducing A New Section— Marketing Science: Frontiers pp. 1-4

K. Sudhir

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery pp. 5-21

Hannes Datta, George Knox and Bart J. Bronnenberg

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession pp. 22-53

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

Some Customers Would Rather Leave Without Saying Goodbye pp. 54-77

Eva Ascarza, Oded Netzer and Bruce G. S. Hardie

Super Bowl Ads pp. 78-96

Wesley R. Hartmann and Daniel Klapper

Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry pp. 97-122

Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar

Informal Lending in Emerging Markets pp. 123-137

Weining Bao, Jian Ni and Shubhranshu Singh

Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop pp. 138-152

Sridhar Moorthy, Yongmin Chen and Shervin Shahrokhi Tehrani

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data pp. 153-171

Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li and Yan Yu