Marketing Science

1982 - 2025

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Volume 42, issue 6, 2023

Product Aesthetic Design: A Machine Learning Augmentation pp. 1029-1056

Alex Burnap, John R. Hauser and Artem Timoshenko

Targeting Advertising Spending and Price on the Hotelling Line pp. 1057-1079

Sridhar Moorthy and Shervin Shahrokhi Tehrani

Look the Part? The Role of Profile Pictures in Online Labor Markets pp. 1080-1100

Isamar Troncoso and Lan Luo

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning pp. 1101-1124

T. Tony Ke, Jiwoong Shin and Jungju Yu

Leveraging the Power of Images in Managing Product Return Rates pp. 1125-1142

Daria Dzyabura, Siham El Kihal, John R. Hauser and Marat Ibragimov

I Hear You: Does Quality Improve with Customer Voice? pp. 1143-1161

Uttara Ananthakrishnan, Davide Proserpio and Siddhartha Sharma

Price Dispersion and Legacy Discounts in the National Television Advertising Market pp. 1162-1183

Sylvia Hristakeva and Julie Mortimer

Volume 42, issue 5, 2023

Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19 pp. 839-852

Shin Oblander and Daniel Minh McCarthy

Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb pp. 853-865

Andrey Fradkin and David Holtz

The Design and Targeting of Compliance Promotions pp. 866-891

Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg and Song Yao

Advertising as a Reminder: Evidence from the Dutch State Lottery pp. 892-909

Chen He and Tobias Klein

Optimizing User Engagement Through Adaptive Ad Sequencing pp. 910-933

Omid Rafieian

Identifying State Dependence in Brand Choice: Evidence from Hurricanes pp. 934-957

Julia Levine and Stephan Seiler

Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change pp. 958-983

Zhenling Jiang, Yanhao “Max” Wei, Tat Chan and Naser Hamdi

Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry pp. 984-1003

Yufeng Huang and Bart J. Bronnenberg

Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments pp. 1004-1026

Tat Chan, Yijun Chen and Chunhua Wu

Volume 42, issue 4, 2023

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping pp. 637-658

Xiao Liu

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces pp. 659-678

Yong Zha, Quan Li, Tingliang Huang and Yugang Yu

Cashing Out Retirement Savings at Job Separation pp. 679-703

Yanwen Wang, Muxin Zhai and John G. Lynch

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions pp. 704-728

Paul B. Ellickson, Wreetabrata Kar and James C. Reeder

Paywall Suspensions and Digital News Subscriptions pp. 729-745

Inyoung Chae, Jihyeon Ha and David A. Schweidel

Augmented Difference-in-Differences pp. 746-767

Kathleen T. Li and Christophe Van den Bulte

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement pp. 768-793

Brett R. Gordon, Robert Moakler and Florian Zettelmeyer

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets pp. 794-818

Federico Rossi and Pradeep Chintagunta

The Effect of Short-Term Rentals on Residential Investment pp. 819-834

Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden and Davide Proserpio

Volume 42, issue 3, 2023

Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment pp. 429-439

Weijia Dai, Hyunjin Kim and Michael Luca

Frontiers: Unmasking Social Compliance Behavior During the Pandemic pp. 440-450

Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan

Open and Private Exchanges in Display Advertising pp. 451-475

W. Jason Choi and Amin Sayedi

Optimal Price Targeting pp. 476-499

Adam N. Smith, Stephan Seiler and Ishant Aggarwal

Design of Platform Reputation Systems: Optimal Information Disclosure pp. 500-520

Zijun (June) Shi, Kannan Srinivasan and Kaifu Zhang

The Persistence of Healthy Behaviors in Food Purchasing pp. 521-537

Marit Hinnosaar

Channel Coordination of Storable Goods pp. 538-550

Xi Li, Krista J. Li and Yan Xiong

Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games pp. 551-568

Xinlei (Jack) Chen, Xiaohua Zeng and Cheng Zhang

Consumer Fairness Concerns and Dynamic Pricing in a Channel pp. 569-588

Wen Diao, Mushegh Harutyunyan and Baojun Jiang

Mapping Market Structure Evolution pp. 589-613

Maximilian Matthe, Daniel M. Ringel and Bernd Skiera

Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded? pp. 614-633

Liang Guo

Volume 42, issue 2, 2023

“We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened pp. 214-232

Liang Guo and Wendy Xu

GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment pp. 233-250

Aaron Adalja, Jūra Liaukonytė, Emily Wang and Xinrong Zhu

Search, Showrooming, and Retailer Variety pp. 251-270

Heski Bar-Isaac and Sandro Shelegia

A Multiarmed Bandit Approach for House Ads Recommendations pp. 271-292

Nicolás Aramayo, Mario Schiappacasse and Marcel Goic

Platform Search Design: The Roles of Precision and Price pp. 293-313

Zemin (Zachary) Zhong

Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach pp. 314-335

Hyung Sup (Zack) Bhan and Eric T. Anderson

Browse or Experience pp. 336-359

Z. Eddie Ning and J. Miguel Villas-Boas

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces pp. 360-376

Bo Zhou and Tianxin Zou

Restricting Speculative Reselling: When “How Much” Is the Question pp. 377-400

Dmitri Kuksov and Chenxi Liao

Discriminatory Trade Promotions in Consumer Search Markets pp. 401-422

Maarten Janssen and Edona Reshidi

Volume 42, issue 1, 2023

Editorial: Marketing’s Role in the Evolving Discipline of Product Management pp. 1-5

Jeffrey D. Shulman, Olivier Toubia and Raena Saddler

Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition pp. 6-10

Lan Luo and Koen Pauwels

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? pp. 11-25

Jūra Liaukonytė, Anna Tuchman and Xinrong Zhu

Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?” pp. 26-27

Yphtach Lelkes

Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?” pp. 28-31

Bart J. Bronnenberg and Jean-Pierre Dubé

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune pp. 32-36

Jūra Liaukonytė, Anna Tuchman and Xinrong Zhu

Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price pp. 37-47

Sungsik Park, Man Xie and Jinhong Xie

Frontiers: Polarized America: From Political Polarization to Preference Polarization pp. 48-60

Verena Schoenmueller, Oded Netzer and Florian Stahl

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market pp. 61-86

Kristina Brecko

The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales pp. 87-109

Kristen E. Duke and On Amir

Search Gaps and Consumer Fatigue pp. 110-136

Raluca M. Ursu, Qianyun Zhang and Elisabeth Honka

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs pp. 137-165

Magda Hassan, Jaideep Prabhu, Rajesh Chandy and Om Narasimhan

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets pp. 166-188

Dai Yao, Chuang Tang and Junhong Chu

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer pp. 189-207

Piyush Anand and Clarence Lee