Marketing Science

1982 - 2025

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Volume 10, issue 4, 1991

Price Competition in a Channel Structure with a Common Retailer pp. 271-296

S. Chan Choi

A Simultaneous Approach to the Whether, What and How Much to Buy Questions pp. 297-315

Jeongwen Chiang

Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior pp. 316-337

Barbara E. Kahn and Jagmohan S. Raju

On “Testing Competitive Market Structures” pp. 338-347

P. K. Kannan and Gordon P. Wright

The BB/NBD + 1 Model Applied to Rotation Policy pp. 348-358

Kyeho Yun, Bruce Buchanan and Ambar G. Rao

Volume 10, issue 3, 1991

Quality Perceptions and Asymmetric Switching Between Brands pp. 185-204

Greg M. Allenby and Peter Rossi

Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity pp. 205-228

Rashi Glazer and Kent Nakamoto

Brand Loyalty and Market Equilibrium pp. 229-245

Birger Wernerfelt

Multiple Source Procurement Competitions pp. 246-263

Sudhindra Seshadri, Kalyan Chatterjee and Gary L. Lilien

Estimating Heterogeneity in Consumers' Purchase Rates pp. 264-269

Sunil Gupta and Donald G. Morrison

Volume 10, issue 2, 1991

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment pp. 91-110

Imran S. Currim and Linda G. Schneider

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data pp. 111-130

James H. Pedrick and Fred S. Zufryden

Pricing and Promotions in Asymmetric Duopolies pp. 131-144

Ram C. Rao

Identifying Most Influential Observations in Factor Analysis pp. 145-160

Sangit Chatterjee, Linda Jamieson and Frederick Wiseman

Market Incumbency and Technological Inertia pp. 161-171

Pankaj Ghemawat

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity pp. 172-183

Lakshman Krishnamurthi and S. P. Raj

Volume 10, issue 1, 1991

Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach pp. 1-23

Dipak C. Jain and Naufel J. Vilcassim

A Two-State Model of Purchase Incidence and Brand Choice pp. 24-39

Randolph E. Bucklin and James M. Lattin

On Auctions with Withdrawable Winning Bids pp. 40-57

Michael H. Rothkopf

Modeling and Testing Structured Markets: A Nested Logit Approach pp. 58-82

P. K. Kannan and Gordon P. Wright

Innovation Diffusion in the Presence of Supply Restrictions pp. 83-90

Dipak Jain, Vijay Mahajan and Eitan Muller

Volume 9, issue 4, 1990

An Integrated Model-Based Approach for Sales Force Structuring pp. 279-298

Arvind Rangaswamy, Prabhakant Sinha and Andris Zoltners

Improving Channel Coordination Through Franchising pp. 299-318

Rajiv Lal

Compensating Heterogeneous Salesforces: Some Explicit Solutions pp. 319-341

Ram C. Rao

A Diffusion Model Incorporating Product Benefits, Price, Income and Information pp. 342-365

Dan Horsky

Volume 9, issue 3, 1990

The Economics of Product Variety: A Survey pp. 189-206

Kelvin Lancaster

Commentary on “Marketing Applications of the Economics of Product Variety” pp. 207-211

Brian T. Ratchford

A Knowledge-Based System for Advertising Design pp. 212-229

Raymond R. Burke, Arvind Rangaswamy, Jerry Wind and Jehoshua Eliashberg

Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues pp. 230-246

Sunil Gupta and Rajeev Kohli

Price Promotions: Limiting Competitive Encroachment pp. 247-262

Rajiv Lal

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior pp. 263-278

Kapil Bawa

Volume 9, issue 2, 1990

Multiproduct Advertising Budgeting pp. 97-113

Peter Doyle and John Saunders

Can Bait and Switch Benefit Consumers? pp. 114-124

Eitan Gerstner and James D. Hess

A Market Response Model for Coupon Promotions pp. 125-145

Scott A. Neslin

Demand Complementarities, Household Production, and Retail Assortments pp. 146-161

Roger Betancourt and David Gautschi

Assessing Purchase Timing Models: Whether or Not is Preferable to When pp. 162-170

Rita D. Wheat and Donald G. Morrison

Untangling the Effects of Purchase Reinforcement and Advertising Carryover pp. 171-187

Moshe Givon and Dan Horsky

Volume 9, issue 1, 1990

Perceptual Mapping Using Ordered Logit Analysis pp. 1-17

Hotaka Katahira

The Optimality of Consumer Stockpiling Strategies pp. 18-41

Robert J. Meyer and João Assunção

New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures pp. 42-53

Peter J. Lenk and Ambar G. Rao

Commentary on “On Bayesian Estimation of Model Parameters” pp. 54-56

Wilfried R. Vanhonacker

Reply to Wilfried R. Vanhonacker pp. 56-57

Peter J. Lenk and Ambar G. Rao

New Product Entries and Product Class Demand pp. 58-73

Charlotte H. Mason

Unobservable Effects and Business Performance pp. 74-85

Robert Jacobson

Commentary on “Unobservable Effects and Business Performance” pp. 86-87

Robert D. Buzzell

Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?” pp. 88-91

William Boulding

Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell pp. 92-95

Robert Jacobson

Volume 8, issue 4, 1989

Price-Induced Patterns of Competition pp. 291-309

Robert C. Blattberg and Kenneth J. Wisniewski

Determinants of Continuity in Conventional Industrial Channel Dyads pp. 310-323

Erin Anderson and Barton Weitz

Salesforce Compensation: Theory and Managerial Implications pp. 324-342

Anne T. Coughlan and Subrata K. Sen

Incorporating Consumer Price Expectations in Diffusion Models pp. 343-357

Chakravarthi Narasimhan

Optimal Advertising Strategies pp. 358-370

Maurice W. Sasieni

Note—Conjoint Reliability Measures pp. 371-374

Dick R. Wittink, David J. Reibstein, William Boulding, John E. G. Bateson and John W. Walsh

Note—An Economic Rationale for Door Prizes pp. 375-380

Allan Richard Young

Volume 8, issue 3, 1989

The Metric Quality of Ordered Categorical Data pp. 205-230

V. Srinivasan and Amiya K. Basu

Modeling Multinational Diffusion Patterns: An Efficient Methodology pp. 231-247

Hubert Gatignon, Jehoshua Eliashberg and Thomas S. Robertson

Reservations: Customer Insurance in the Marketing of Capacity pp. 248-264

Ivan Png

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data pp. 265-280

Greg M. Allenby

Taste Tests: Changing the Rules to Improve the Game pp. 281-290

Moshe Givon

Volume 8, issue 2, 1989

The Relationship Between Distribution and Market Share pp. 107-128

Paul Farris, James Olver and Cornelis De Kluyver

Commentary pp. 128-129

Donald A. Hughes

Commentary—Deciphering Distribution Effects pp. 129-130

Michael W. Kruger, John Dennerlein and Anthony Power

Reply pp. 131-132

Paul Farris, James Olver and Cornelis De Kluyver

Elimination-By-Cutoffs pp. 133-152

Ajay K. Manrai and Prabhakant Sinha

The Relationship Between Market Characteristics and Promotional Price Elasticities pp. 153-169

Ruth Bolton

Evaluating Alternative Retail Repositioning Strategies pp. 170-180

Marcel Corstjens and Peter Doyle

Note—Extending the Rotterdam Model to Test Hierarchical Market Structures pp. 181-190

Naufel J. Vilcassim

Note—Estimating Geographic Customer Densities Using Kernel Density Estimation pp. 191-203

Naveen Donthu and Roland T. Rust

Volume 8, issue 1, 1989

Optimal Entry Timing for a Product Line Extension pp. 1-17

Lynn O. Wilson and John A. Norton

The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence pp. 18-34

Rashi Glazer, Joel H. Steckel and Russell S. Winer

Durable Goods and Product Obsolescence pp. 35-56

Daniel A. Levinthal and Devavrat Purohit

Advertising Experiments at the Campbell Soup Company pp. 57-71

Joseph O. Eastlack, Jr. and Ambar G. Rao

Commentary on “Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience” pp. 72-73

Joe Dodson

Commentary on “Advertising Experiments at the Campbell Soup Company” pp. 74-75

Malcolm A. McNiven

Reply pp. 76-77

Joseph O. Eastlack, Jr. and Ambar G. Rao

Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches pp. 78-88

V. Srinivasan, P. Vanden Abeele and I. Butaye

Note—A Brand Switching Model with Implications for Marketing Strategies pp. 89-99

Richard A. Colombo and Donald G. Morrison

Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model pp. 100-103

Robert F. Bordley

Commentary on “A Brand Switching Model with Implications for Marketing Strategies” pp. 104-105

Jerome D. Greene

Reply pp. 106-106

Richard A. Colombo and Donald G. Morrison