Marketing Science

1982 - 2025

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Volume 33, issue 6, 2014

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline pp. 763-780

David A. Schweidel, Natasha Zhang Foutz and Robin J. Tanner

Competitor Orientation and the Evolution of Business Markets pp. 781-795

Neil Bendle and Mark Vandenbosch

Why Do Salespeople Spend So Much Time Lobbying for Low Prices? pp. 796-808

Duncan Simester and Juanjuan Zhang

Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study pp. 809-827

Thales Teixeira, Rosalind Picard and Rana el Kaliouby

Models of Sequential Evaluation in Best-Worst Choice Tasks pp. 828-848

Tatiana Dyachenko, Rebecca Walker Reczek and Greg M. Allenby

Organizational Structure and Gray Markets pp. 849-870

Romana L. Autrey, Francesco Bova and David A. Soberman

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior pp. 871-882

Savannah Wei Shi and Jie Zhang

Volume 33, issue 5, 2014

Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition pp. 621-640

Mercedes Esteban-Bravo, Jose Vidal-Sanz and Gökhan Yildirim

Signaling Through Pricing by Service Providers with Social Preferences pp. 641-654

Baojun Jiang, Jian Ni and Kannan Srinivasan

Invited Paper —Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications pp. 655-672

Peter E. Rossi

Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors pp. 673-692

V. Kumar, Nita Umashankar, Kihyun Hannah Kim and Yashoda Bhagwat

The Bright Side of Loss Aversion in Dynamic and Competitive Markets pp. 693-711

Dmitri Kuksov and Kangkang Wang

A Dynamic Model of Entry and Exit in a Growing Industry pp. 712-724

Qiaowei Shen

Strategic Loyalty Reward in Dynamic Price Discrimination pp. 725-742

Bernard Caillaud and Romain De Nijs

Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling pp. 743-759

Tingliang Huang and Yimin Yu

Volume 33, issue 4, 2014

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth pp. 463-484

Tat Y. Chan, Jia Li and Lamar Pierce

The Company That You Keep: When to Buy a Competitor's Keyword pp. 485-508

Preyas S. Desai, Woochoel Shin and Richard Staelin

Nonmonotonic Status Effects in New Product Adoption pp. 509-533

Yansong Hu and Christophe Van den Bulte

Consumer Attitude Metrics for Guiding Marketing Mix Decisions pp. 534-550

Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele and Gokhan Yildirim

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit pp. 551-566

Ralf van der Lans, Bram Van den Bergh and Evelien Dieleman

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication pp. 567-585

Xiaojing Dong, Ramkumar Janakiraman and Ying Xie

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising pp. 586-608

Amin Sayedi, Kinshuk Jerath and Kannan Srinivasan

A Data Set of Brands and Their Characteristics pp. 609-617

Mitchell Lovett, Renana Peres and Ron Shachar

Volume 33, issue 3, 2014

Editorial---Acknowledging 2013 Marketing Science Contributions pp. 315-316

Preyas S. Desai

Dynamic Targeted Pricing in B2B Relationships pp. 317-337

Jonathan Z. Zhang, Oded Netzer and Asim Ansari

Just the Faces: Exploring the Effects of Facial Features in Print Advertising pp. 338-352

Li Xiao and Min Ding

A Dynamic Model of Competitive Entry Response pp. 353-363

Matthew Selove

Modeling Indivisible Demand pp. 364-381

Sanghak Lee and Greg M. Allenby

Persuasive Puffery pp. 382-400

Archishman Chakraborty and Rick Harbaugh

Prerelease Buzz Evolution Patterns and New Product Performance pp. 401-421

Guiyang Xiong and Sundar Bharadwaj

Product Diversion to a Direct Competitor pp. 422-436

Jeffrey D. Shulman

Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches pp. 437-448

Yi Qian and Hui Xie

Database Submission ---Market Dynamics and User-Generated Content About Tablet Computers pp. 449-458

Xin (Shane) Wang, Feng Mai and Roger H. L. Chiang

Volume 33, issue 2, 2014

Editorial ---Report of the Marketing Science Editorial Review Committee pp. 159-162

Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer and Kannan Srinivasan

Editorial ---New Editorial Structure for Marketing Science pp. 163-164

Preyas S. Desai, Fred Feinberg, Ganesh Iyer, K. Sudhir and Russ Winer

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans pp. 165-187

Doug J. Chung, Thomas Steenburgh and K. Sudhir

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data pp. 188-205

Eric M. Schwartz, Eric T. Bradlow and Peter S. Fader

The Service Revolution and the Transformation of Marketing Science pp. 206-221

Roland T. Rust and Ming-Hui Huang

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing pp. 222-240

Sam K. Hui, Tom Meyvis and Henry Assael

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance pp. 241-258

Shyam Gopinath, Jacquelyn S. Thomas and Lakshman Krishnamurthi

The Equivalence of Bundling and Advance Sales pp. 259-272

Alexei Alexandrov and Özlem Bedre-Defolie

A Multiactivity Latent Attrition Model for Customer Base Analysis pp. 273-286

David A. Schweidel, Young-Hoon Park and Zainab Jamal

McDonald's and KFC in China: Competitors or Companions? pp. 287-307

Qiaowei Shen and Ping Xiao

Volume 33, issue 1, 2014

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science pp. 1-5

Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann and Bernd Schmitt

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning pp. 6-26

Jan-Benedict E. M. Steenkamp and Inge Geyskens

Morphing Banner Advertising pp. 27-46

Glen L. Urban, Guilherme (Gui) Liberali, Erin MacDonald, Robert Bordley and John R. Hauser

A Theory for Market Growth or Decline pp. 47-65

Steven M. Shugan and Debanjan Mitra

Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls pp. 66-81

Vincent R. Nijs, Kanishka Misra and Karsten Hansen

Predicting Individual Behavior with Social Networks pp. 82-93

Sharad Goel and Daniel Goldstein

Consumer Stockpiling and Competitive Promotional Strategies pp. 94-113

Manish Gangwar, Nanda Kumar and Ram C. Rao

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations pp. 114-133

Abhishek Borah and Gerard J. Tellis

Modeling Competition and Its Impact on Paid-Search Advertising pp. 134-153

Sha Yang, Shijie Lu and Xianghua Lu