Editorial—Marketing Science and Big Data

Pradeep Chintagunta, Dominique M. Hanssens () and John R. Hauser ()
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Dominique M. Hanssens: UCLA Anderson School of Management, University of California Los Angeles, Los Angeles, California 90095
John R. Hauser: MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139

Marketing Science, 2016, vol. 35, issue 3, 341-342

Keywords: data science; computer science; big data; quantitative analysis; modeling; machine learning (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:35:y:2016:i:3:p:341-342

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