Details about Pradeep K. Chintagunta
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Last updated 2025-03-14. Update your information in the RePEc Author Service.
Short-id: pch519
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Working Papers
2025
- Call me maybe: does customer feedback seeking impact nonsolicited customers?
LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library 
See also Journal Article Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?, Marketing Science, INFORMS (2025) (2025)
2024
- Frontiers: breaking the glass ceiling: empowering female entrepreneurs through female mentors
LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library View citations (1)
See also Journal Article Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors, Marketing Science, INFORMS (2024) View citations (1) (2024)
2023
- Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales
LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library View citations (1)
See also Journal Article Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales, Marketing Science, INFORMS (2024) (2024)
2022
- Passing the Message: Peer Outreach about COVID-19 Precautions in Zambia
NBER Working Papers, National Bureau of Economic Research, Inc 
See also Journal Article Passing the message: Peer outreach about COVID-19 precautions in Zambia, Journal of Development Economics, Elsevier (2024) (2024)
2019
- Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India
Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia View citations (2)
Also in NBER Working Papers, National Bureau of Economic Research, Inc (2018) View citations (2)
See also Journal Article Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India, American Economic Journal: Applied Economics, American Economic Association (2023) View citations (2) (2023)
2018
- Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India
IZA Discussion Papers, Institute of Labor Economics (IZA) View citations (3)
2016
- Personalization in Email Marketing: The Role of Non-informative Advertising Content
Research Papers, Stanford University, Graduate School of Business View citations (2)
See also Journal Article Personalization in Email Marketing: The Role of Noninformative Advertising Content, Marketing Science, INFORMS (2018) View citations (33) (2018)
2015
- Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Research Papers, Stanford University, Graduate School of Business View citations (1)
2014
- Effects of Targeted Promotions: Evidence from Field Experiments
Research Papers, Stanford University, Graduate School of Business View citations (4)
2011
- Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone
Working Papers, NET Institute View citations (1)
See also Journal Article Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone, Customer Needs and Solutions, Springer (2015) View citations (8) (2015)
2010
- Marketing Models of Consumer Demand
Research Papers, Stanford University, Graduate School of Business
2008
- Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors
NBER Working Papers, National Bureau of Economic Research, Inc View citations (1)
See also Journal Article Information, learning, and drug diffusion: The case of Cox-2 inhibitors, Quantitative Marketing and Economics (QME), Springer (2009) View citations (35) (2009)
2004
- Accounting for Primary and Secondary Demand Effects with Aggregate Data
Research Papers, Stanford University, Graduate School of Business View citations (8)
See also Journal Article Accounting for Primary and Secondary Demand Effects with Aggregate Data, Marketing Science, INFORMS (2005) View citations (32) (2005)
- Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
Research Papers, Stanford University, Graduate School of Business View citations (36)
2003
- Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Research Papers, Stanford University, Graduate School of Business View citations (32)
See also Journal Article Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Quantitative Marketing and Economics (QME), Springer (2004) View citations (131) (2004)
Journal Articles
2025
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
Marketing Science, 2025, 44, (1), 129-154 
See also Working Paper Call me maybe: does customer feedback seeking impact nonsolicited customers?, LSE Research Online Documents on Economics (2025) (2025)
- Simulated maximum likelihood estimation of the sequential search model
Quantitative Marketing and Economics (QME), 2025, 23, (1), 105-164
2024
- Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
Marketing Science, 2024, 43, (2), 244-253 View citations (1)
See also Working Paper Frontiers: breaking the glass ceiling: empowering female entrepreneurs through female mentors, LSE Research Online Documents on Economics (2024) View citations (1) (2024)
- Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis
Marketing Science, 2024, 43, (1), 20-32
- Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
Marketing Science, 2024, 43, (3), 564-589
- Passing the message: Peer outreach about COVID-19 precautions in Zambia
Journal of Development Economics, 2024, 171, (C) 
See also Working Paper Passing the Message: Peer Outreach about COVID-19 Precautions in Zambia, NBER Working Papers (2022) (2022)
- Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
Marketing Science, 2024, 43, (3), 637-672 
See also Working Paper Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales, LSE Research Online Documents on Economics (2023) View citations (1) (2023)
2023
- Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
Marketing Science, 2023, 42, (4), 794-818
- Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions
Management Science, 2023, 69, (12), 7759-7783
- Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India
American Economic Journal: Applied Economics, 2023, 15, (1), 259-91 View citations (2)
See also Working Paper Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India, Working Paper CRENoS (2019) View citations (2) (2019)
2022
- Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
Marketing Science, 2022, 41, (6), 1118-1144
- Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
Marketing Science, 2022, 41, (6), 1045-1052
- Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
(An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity)
Journal of Consumer Research, 2022, 49, (2), 202-228 View citations (1)
- Retail store formats, competition and shopper behavior: A Systematic review
Journal of Retailing, 2022, 98, (1), 71-91 View citations (12)
- Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
Marketing Science, 2022, 41, (6), 1163-1180 View citations (1)
2021
- Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”
Quantitative Marketing and Economics (QME), 2021, 19, (3), 411-415 View citations (1)
- Geography as branding: Descriptive evidence from Taobao
Quantitative Marketing and Economics (QME), 2021, 19, (1), 53-92 View citations (4)
- What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
Marketing Science, 2021, 40, (6), 1169-1198 View citations (1)
2020
- Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
Marketing Science, 2020, 39, (1), 234–252 View citations (4)
- It’s About Time: A Call for More Longitudinal Consumer Research Insights
Journal of the Association for Consumer Research, 2020, 5, (3), 240 - 247 View citations (5)
2019
- Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
Marketing Science, 2019, 38, (2), 296-316 View citations (3)
- Search and Learning at a Daily Deals Website
Marketing Science, 2019, 38, (4), 609-642 View citations (17)
2018
- Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Marketing Science, 2018, 37, (6), 883-911 View citations (6)
- Personalization in Email Marketing: The Role of Noninformative Advertising Content
Marketing Science, 2018, 37, (2), 236-258 View citations (33)
See also Working Paper Personalization in Email Marketing: The Role of Non-informative Advertising Content, Research Papers (2016) View citations (2) (2016)
- Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
Marketing Science, 2018, 37, (5), 753-770 View citations (2)
- Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Marketing Science, 2018, 37, (4), 631-648
2017
- Pharmaceutical Product Recalls: Category Effects and Competitor Response
Marketing Science, 2017, 36, (6), 931-943 View citations (19)
- Promotion Spillovers: Drug Detailing in Combination Therapy
Marketing Science, 2017, 36, (3), 382-401 View citations (5)
- Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Marketing Science, 2017, 36, (1), 21-42 View citations (31)
2016
- Editorial—Marketing Science and Big Data
Marketing Science, 2016, 35, (3), 341-342 View citations (18)
- Editors’ note
Quantitative Marketing and Economics (QME), 2016, 14, (3), 195-195
- Impact of Competition on Product Decisions: Movie Choices of Exhibitors
Marketing Science, 2016, 35, (1), 73-92 View citations (12)
- Marketing and Data Science: Together the Future is Ours
NIM Marketing Intelligence Review, 2016, 8, (2), 18-23 View citations (2)
- Price Reactions to Rivals’ Local Channel Exits
Marketing Science, 2016, 35, (4), 588-604 View citations (10)
- Satisfaction Spillovers Across Categories
Marketing Science, 2016, 35, (2), 275-283 View citations (3)
2015
- Service Quality Variability and Termination Behavior
Management Science, 2015, 61, (11), 2739-2759 View citations (12)
- Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone
Customer Needs and Solutions, 2015, 2, (2), 177-190 View citations (8)
See also Working Paper Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone, Working Papers (2011) View citations (1) (2011)
2014
- Structural models of complementary choices
Marketing Letters, 2014, 25, (3), 245-256 View citations (21)
2013
- Blogs, Advertising, and Local-Market Movie Box Office Performance
Management Science, 2013, 59, (12), 2635-2654 View citations (38)
- Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
Marketing Science, 2013, 32, (4), 678-678 View citations (1)
2012
- Investigating brand preferences across social groups and consumption contexts
Quantitative Marketing and Economics (QME), 2012, 10, (3), 305-333 View citations (9)
- Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
Marketing Science, 2012, 31, (1), 96-114 View citations (90)
2011
- A new multivariate count data model to study multi-category physician prescription behavior
Quantitative Marketing and Economics (QME), 2011, 9, (3), 301-337 View citations (8)
- Assessing the Effect of Marketing Investments in a Business Marketing Context
Marketing Science, 2011, 30, (5), 924-940 View citations (9)
- Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
Management Science, 2011, 57, (9), 1511-1511 View citations (1)
- Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing
Marketing Science, 2011, 30, (6), 977-996 View citations (25)
2010
- An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
Journal of Interactive Marketing, 2010, 24, (4), 251-268 View citations (45)
- Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond
Management Science, 2010, 56, (1), 217-217 
Also in Management Science, 2009, 55, (10), 1753-1753 (2009)  Management Science, 2009, 55, (11), 1897-1897 (2009)  Management Science, 2009, 55, (12), 2044-2044 (2009)  Management Science, 2010, 56, (2), 388-388 (2010)  Management Science, 2009, 55, (9), 1451-1451 (2009)
- Complementarities and the Demand for Home Broadband Internet Services
Marketing Science, 2010, 29, (4), 701-720 View citations (34)
- Investigating Consumer Purchase Behavior in Related Technology Product Categories
Marketing Science, 2010, 29, (2), 291-314 View citations (24)
- Nonparametric Discrete Choice Models With Unobserved Heterogeneity
Journal of Business & Economic Statistics, 2010, 28, (2), 291-307 View citations (38)
- The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Marketing Science, 2010, 29, (4), 690-700 View citations (46)
- The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Marketing Science, 2010, 29, (5), 944-957 View citations (256)
- Tipping and Concentration in Markets with Indirect Network Effects
Marketing Science, 2010, 29, (2), 216-249 View citations (90)
2009
- Advertising strategies in a franchise system
European Journal of Operational Research, 2009, 198, (2), 655-665 View citations (26)
- Information, learning, and drug diffusion: The case of Cox-2 inhibitors
Quantitative Marketing and Economics (QME), 2009, 7, (4), 399-443 View citations (35)
See also Working Paper Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors, NBER Working Papers (2008) View citations (1) (2008)
- Introduction to the special issue on new econometric models in marketing
Journal of Applied Econometrics, 2009, 24, (3), 375-376
- Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Journal of Applied Econometrics, 2009, 24, (3), 421-445 View citations (4)
- Quantifying the Economic Value of Warranties in the U.S. Server Market
Marketing Science, 2009, 28, (1), 99-121 View citations (16)
- Retailer Pricing and Competitive Effects
Journal of Retailing, 2009, 85, (1), 56-70 View citations (49)
2008
- Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
Marketing Science, 2008, 27, (2), 283-299 View citations (43)
2007
- The role of self selection, usage uncertainty and learning in the demand for local telephone service
Quantitative Marketing and Economics (QME), 2007, 5, (1), 1-34 View citations (67)
2006
- Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing Science, 2006, 25, (5), 440-456 View citations (30)
- Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis
The Journal of Business, 2006, 79, (6), 2761-2788 View citations (15)
- Measuring Cross-Category Price Effects with Aggregate Store Data
Management Science, 2006, 52, (10), 1594-1609 View citations (44)
- Research Note--Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands
Management Science, 2006, 52, (4), 613-622 View citations (14)
- Structural Modeling in Marketing: Review and Assessment
Marketing Science, 2006, 25, (6), 604-616 View citations (72)
- Understanding Store-Brand Purchase Behavior Across Categories
Marketing Science, 2006, 25, (1), 75-90 View citations (58)
2005
- Accounting for Primary and Secondary Demand Effects with Aggregate Data
Marketing Science, 2005, 24, (3), 444-460 View citations (32)
See also Working Paper Accounting for Primary and Secondary Demand Effects with Aggregate Data, Research Papers (2004) View citations (8) (2004)
- Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
Management Science, 2005, 51, (5), 832-849 View citations (60)
- Strategic Pricing and Detailing Behavior in International Markets
Marketing Science, 2005, 24, (1), 67-80 View citations (24)
- Time-Varying Competition
Marketing Science, 2005, 24, (1), 96-109 View citations (9)
2004
- Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Quantitative Marketing and Economics (QME), 2004, 2, (1), 23-58 View citations (131)
See also Working Paper Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Research Papers (2003) View citations (32) (2003)
- Modeling and Forecasting the Sales of Technology Products
Quantitative Marketing and Economics (QME), 2004, 2, (3), 195-232 View citations (23)
- Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis
Marketing Letters, 2004, 15, (2_3), 129-145 View citations (33)
- Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
Review of Industrial Organization, 2004, 24, (2), 195-218 View citations (73)
2003
- A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category
Quantitative Marketing and Economics (QME), 2003, 1, (4), 371-407 View citations (84)
- Balancing Profitability and Customer Welfare in a Supermarket Chain
Quantitative Marketing and Economics (QME), 2003, 1, (1), 111-147 View citations (66)
- Comment
Quantitative Marketing and Economics (QME), 2003, 1, (3), 293-298
- Competitive Entry and Pricing Responses to Product Innovation
Review of Marketing Science, 2003, 1, (1), 26 View citations (1)
- The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications
Journal of Business & Economic Statistics, 2003, 21, (3), 368-82 View citations (45)
2002
- Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Management Science, 2002, 48, (10), 1242-1267 View citations (93)
- Semiparametric Estimation of Brand Choice Behavior
Journal of the American Statistical Association, 2002, 97, 973-982 View citations (24)
2001
- Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
Marketing Science, 2001, 20, (4), 442-456 View citations (35)
- Panel data analysis of household brand choices
Journal of Econometrics, 2001, 103, (1-2), 111-153 View citations (46)
2000
- Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market
Marketing Science, 2000, 19, (2), 127-148 View citations (113)
1999
- A Bayesian Model to Forecast New Product Performance in Domestic and International Markets
Marketing Science, 1999, 18, (2), 115-136 View citations (83)
- Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Management Science, 1999, 45, (4), 499-518 View citations (45)
- Measuring the effects of new brand introduction on inter-brand strategic interaction
European Journal of Operational Research, 1999, 118, (2), 315-331 View citations (5)
- Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model
Management Science, 1999, 45, (4), 486-498 View citations (14)
1998
- An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure
Journal of Business & Economic Statistics, 1998, 16, (1), 2-12 View citations (20)
- Inertia and Variety Seeking in a Model of Brand-Purchase Timing
Marketing Science, 1998, 17, (3), 253-270 View citations (38)
- Product line extensions and competitive market interactions: An empirical analysis
Journal of Econometrics, 1998, 89, (1-2), 339-363 View citations (36)
1996
- A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice
Marketing Science, 1996, 15, (3), 280-299 View citations (40)
- Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?
The Journal of Business, 1996, 69, (4), 459-87 View citations (47)
- Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
Management Science, 1996, 42, (11), 1501-1514 View citations (31)
1995
- Empirical Analysis of a Dynamic Duopoly Model of Competition
Journal of Economics & Management Strategy, 1995, 4, (1), 109-131 View citations (17)
Also in Journal of Economics & Management Strategy, 1995, 4, (1), 109-31 (1995) View citations (17)
1994
- A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data
Journal of Business & Economic Statistics, 1994, 12, (3), 317-28 View citations (67)
1993
- Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
Marketing Science, 1993, 12, (2), 184-208 View citations (130)
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Management Science, 1993, 39, (9), 1146-1162 View citations (32)
1992
- A Dynamic Model of Channel Member Strategies for Marketing Expenditures
Marketing Science, 1992, 11, (2), 168-188 View citations (50)
- An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
Management Science, 1992, 38, (9), 1230-1244 View citations (69)
- Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments
Marketing Science, 1992, 11, (4), 386-407 View citations (9)
Chapters
2017
- Structural Models in Marketing: Consumer Demand and Search
Springer
Editor
- Quantitative Marketing and Economics (QME)
Springer
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