Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl

Martin Spann, Robert Zeithammer () and Gerald Häubl ()
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Robert Zeithammer: Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
Gerald Häubl: Alberta School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada

Marketing Science, 2015, vol. 34, issue 2, 297-299

Abstract: In our paper about optimal reverse pricing mechanisms [Spann M, Zeithammer R, Häubl G (2010) Optimal reverse-pricing mechanisms. Marketing Sci. 29(6):1058–1070] (hereafter, ORPM), some of the mathematical derivations implicitly assume that the name-your-own-price seller interprets the outside-market posted price p differently than the buyers. This note shows that all of the qualitative results in ORPM continue to hold under the more natural assumption of common knowledge that p is the upper bound of wholesale cost. Interestingly, the proofs and algebraic expressions are often simpler than those in ORPM.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:34:y:2015:i:2:p:297-299

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